{"id":1309,"date":"2019-03-08T15:15:31","date_gmt":"2019-03-08T15:15:31","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/?p=1309"},"modified":"2019-04-16T06:13:58","modified_gmt":"2019-04-16T06:13:58","slug":"aa-singapore-supports-the-safe-seat","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/aa-singapore-supports-the-safe-seat\/","title":{"rendered":"AA Singapore Supports The Safe Seat"},"content":{"rendered":"
We took part in a storytelling session at an on-ground event and distributed our children\u2019s storybook, Be A Road Safe Kid<\/em>.<\/strong><\/h5>\n

\"\"Harnessing the power of social media, four undergraduates from Nanyang Technological University\u2019s Wee Kim Wee School of Communication and Information have been publicising the importance of securing children when they are passengers in cars.<\/p>\n

The Safe Seat\u00a0<\/em>campaign, supported by AA Singapore, encourages parents to strap their children in using child car restraints. The campaign makes use of educational content featuring experts, as well as tips from experienced parents. These are made available on:
\n–<\/span><\/a><\/span> Facebook<\/a>
\n<\/span><\/strong>– <\/a><\/span>Instagram<\/a>
\n<\/span><\/strong>– <\/a><\/span>Website<\/a><\/span><\/strong><\/p>\n

\"\"Out of 513 parents who participated in a survey, only 55% used child car seats at all times. Undergraduate Gracia Ow, 23, reveals, \u201cWe found the gap between ownership and usage of child restraints to be appalling and surprising, because it shows that parents are compromising on their children\u2019s safety over perceived barriers.\u201d<\/p>\n

It is important that children get strapped in safely because, according to the Singapore Medical Journal<\/em>, doing so can reduce their risk of serious traffic accidents by 8.4 times!<\/p>\n

\"\"On-ground events<\/strong><\/p>\n

In addition to employing social media for outreach, on-ground events were also held in shopping malls and libraries.<\/p>\n

One of these took place on 3 March 2019 at library@harbourfront. Called The Safe Seat Day, the event featured a storytelling session by AA Singapore based on its children\u2019s book, Be A Road Safe Kid.<\/em>Doctors from KK Women\u2019s and Children\u2019s Hospital were also present to give helpful talks as well as from a certified child passenger safety technician from Taxi Baby Co.<\/p>\n

The Be A Road Safe Kid<\/em>book was also given out during the on-ground events.<\/p>\n

\"\"\u201cWe believe that educational campaigns like The Safe Seat<\/em>will help to increase awareness and improve attitudes towards child car restraint usage, says Mr Lee Wai Mun, CEO of AA Singapore. \u201cParents are also encouraged to make use of child-friendly materials, like AA Singapore\u2019s Be A Road Safe Kid<\/em>storybook, to educate their children and practise proper child passenger safety habits together.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

We took part in a storytelling session at an on-ground event and distributed our children\u2019s storybook, Be A Road Safe Kid. Harnessing the power of social media, four undergraduates from Nanyang Technological University\u2019s Wee Kim Wee School of Communication and Information have been publicising the importance of securing children when they are passengers in cars. […]<\/p>\n","protected":false},"author":12,"featured_media":1311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[156,157,530,102,529,528,139,332,531,527],"class_list":{"0":"post-1309","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pressroom","8":"tag-aa-singapore","9":"tag-be-a-road-safe-kid","10":"tag-child-car-restraints","11":"tag-child-restraints","12":"tag-nanyang-technological-university","13":"tag-nanyang-technological-universitys-wee-kim-wee-school-of-communication-and-information","14":"tag-pressroom","15":"tag-safety","16":"tag-singapore-medical-journal","17":"tag-the-safe-seat"},"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/posts\/1309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/comments?post=1309"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/posts\/1309\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/media\/1311"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/media?parent=1309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/categories?post=1309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/tags?post=1309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}