{"id":5223,"date":"2020-08-03T08:00:55","date_gmt":"2020-08-03T00:00:55","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/?p=5223"},"modified":"2020-07-24T10:25:20","modified_gmt":"2020-07-24T02:25:20","slug":"what-women-want","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/what-women-want\/","title":{"rendered":"What Women Want"},"content":{"rendered":"
What do women look for when they are in the market for a car?<\/strong><\/h5>\n

\"\"It probably comes as no surprise that men and women don\u2019t necessarily see eye to eye, particularly when it comes to purchasing a car. A man\u2019s dream machine tends to be one of those supercars; women veer towards automobiles that are safe, spacious, yet affordable.<\/p>\n

While some may blame this divide on the gender gap in income, the different preferences can also be generalised this way: men tend to consider a car as a status symbol, whereas, for women, a car is a means of transport that gets them from point A to point B.<\/p>\n

Women car buyers usually look for options such as park assist, clear lighting for petrol, easy access, and integrated systems for mobile devices and entertainment. They are also likely to show a preference for cars with advanced systems, such as autonomous driving, digital assistants, and other wellness features.\"\"Safety Features\u00a0<\/strong>
\nResearch shows that safety is a top priority among women car buyers. Among these, the attributes they look for are: rear visibility, front visibility, remote outside mirrors, and side airbags.<\/p>\n

Ergonomic Seating\u00a0<\/strong>
\nWhen ladies shop for a fresh set of wheels, they pay attention to practical considerations, such as comfortable seats. So cars with plush leather seats are likely to hit the spot!\"\"Storage Space\u00a0<\/strong>
\nStorage, too, is highly valued among female car buyers \u2014 be it room for groceries, handbags, or children\u2019s toys. Women would especially welcome a separate compartment to stow their handbag. Check out this Twitter post by actress Rashida Jones: \u201cNote to ALL people who design cars: STOP IGNORING WOMEN\u2019S PURSES AND GIVE US A PLACE TO PUT THEM THAT\u2019S NOT OUR PASSENGER\u2019S LAP.\u201d A lady\u2019s handbag is where she keeps all her essentials; having a convenient space to store it means she doesn\u2019t have to chuck it in the back seat, on the car floor \u2014 where it can get dirty or stepped on \u2014 or, as Jones put it, dump it on her passenger\u2019s lap. Many cars have pockets on the inside surface, but these tend to be limited in size and are only good for storing a tablet, folding umbrella or water bottle, and certainly not deep enough for a handbag.<\/p>\n

Gender-friendly Design\u00a0<\/strong>
\nWith the increase in the number of female car buyers, several car manufacturers have been designing cars with this demographic in mind. They have been paying attention to details such as fabric, colour and trim, and designing seats with petite women in mind. One feature many female drivers would also appreciate is heel-safe pedals. Ladies tend to leave a pair of flats in their car that they can switch to from their stilettos when they take to the wheel. Heel-safe pedals would help negate the need for such standby footwear. Killer heels may not be good for ladies\u2019 posture, but these specially designed pedals would at least make them safe to drive in. Car manufacturers would do well to pay attention to this growing need.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What do women look for when they are in the market for a car? It probably comes as no surprise that men and women don\u2019t necessarily see eye to eye, particularly when it comes to purchasing a car. A man\u2019s dream machine tends to be one of those supercars; women veer towards automobiles that are […]<\/p>\n","protected":false},"author":11,"featured_media":5224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[1523,3847,3853,3267,41,3850,3857,3860,3861,3854,3851,3864,3848,3862,429,3863,3852,835,3856,3846,2767,3859,3849,3858,3855],"class_list":{"0":"post-5223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-car-talk","8":"tag-aa-highway","9":"tag-automobile","10":"tag-autonomous-driving","11":"tag-car-manufacturers","12":"tag-car-talk","13":"tag-clear-lighting-for-petrol","14":"tag-comfortable-seats","15":"tag-designing-cars","16":"tag-designing-seats","17":"tag-digital-assistants","18":"tag-easy-access","19":"tag-female-car","20":"tag-gender-gap","21":"tag-heel-safe-pedals","22":"tag-highway","23":"tag-highwya","24":"tag-integrated-systems-for-mobile-devices-and-entertainment","25":"tag-park-assist","26":"tag-practical-considerations","27":"tag-purchasing-of-a-car","28":"tag-safety-features","29":"tag-separate-compartment","30":"tag-status-symbol","31":"tag-storage-space","32":"tag-wellness-features"},"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/posts\/5223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/comments?post=5223"}],"version-history":[{"count":3,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/posts\/5223\/revisions"}],"predecessor-version":[{"id":5229,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/posts\/5223\/revisions\/5229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/media\/5224"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/media?parent=5223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/categories?post=5223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/aa-highway.com.sg\/wp-json\/wp\/v2\/tags?post=5223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}