{"id":25308,"date":"2021-10-22T13:00:00","date_gmt":"2021-10-22T05:00:00","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/?p=25308"},"modified":"2021-09-27T14:36:35","modified_gmt":"2021-09-27T06:36:35","slug":"theres-more-to-a-card-than-meets-the-eye","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/","title":{"rendered":"There\u2019s More to a Card Than Meets the Eye"},"content":{"rendered":"<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Simple, secure instant issuance is possible<\/strong><\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>While consumers demand instantly issued cards, and bank staff want and need simplicity, it\u2019s up to IT to ensure a highly secure solution. On the following pages, you\u2019ll see how meeting everyone\u2019s needs is possible when it comes to issuing ready-to-use, fully activated, totally customizable debit cards. <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/product-category\/brands\/entrust\/\">Entrust<\/a> also highlight the three things that create one total (and secure) instant card issuance solution: hardware, software, and services.<\/p>\n<p>But first, what qualifies <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/product-category\/brands\/entrust\/\">Entrust<\/a> as your trusted adviser on all things instant financial issuance? For starters, <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/product-category\/brands\/entrust\/\">Entrust<\/a> is the foremost leader in this space. They pioneered the instant card issuance solution, and we continue to innovate through solution design that keeps you and your cardholders moving forward fearlessly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-25309 aligncenter\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-800x533.jpg\" alt=\"\" width=\"639\" height=\"426\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-800x533.jpg 800w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-scaled-150x100.jpg 150w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-scaled-400x267.jpg 400w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-1600x1067.jpg 1600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-768x512.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-1536x1024.jpg 1536w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-2048x1365.jpg 2048w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-75x50.jpg 75w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-270x180.jpg 270w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/p>\n<div class=\"page\" title=\"Page 4\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Instant card issuance and the cardholder experience<\/strong><\/p>\n<div class=\"page\" title=\"Page 4\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Give customers what they want (new or replacement card) when they want it (now).<\/p>\n<p>As securing data is critically important for financial services firms, security is often chosen over the customer or member experience. But that\u2019s beginning to change \u2013 with in-branch issuance that provides cardholders the freedom to walk into a branch and, within minutes, walk out with a ready-to-use, fully activated debit card.<\/p>\n<p>The technology for instant card issuance has existed for some time, but security improvements are making the technology more attractive to financial institutions wary of accepting the risk inherent in legacy systems and on-premises hosting.<\/p>\n<p><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/product-category\/brands\/entrust\/\">Entrust<\/a> is designing new solutions with enhanced security, like critical security technologies such as trusted platform modules (TPM) and secure boot start-up processes that better protect the end-to-end solution.<\/p>\n<p>These technologies satisfy financial firms\u2019 security requirements while causing no negative impact on the branch or cardholder experience.<\/p>\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Defining a secure payment card<\/strong><\/p>\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>\u2022 The card should match or be similar in look and feel to centrally issued cards.<\/p>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>\u2022 Instant activation is essential.<\/p>\n<p>\u2022 Touchless issuance options are highly valued.<\/p>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>\u2022 Offering a variety of card designs meets cardholders\u2019 diverse needs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25310 aligncenter\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/philipp-katzenberger-iIJrUoeRoCQ-unsplash-800x533.jpg\" alt=\"\" width=\"584\" height=\"389\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/philipp-katzenberger-iIJrUoeRoCQ-unsplash-800x533.jpg 800w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/philipp-katzenberger-iIJrUoeRoCQ-unsplash-scaled-150x100.jpg 150w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/philipp-katzenberger-iIJrUoeRoCQ-unsplash-scaled-400x267.jpg 400w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/philipp-katzenberger-iIJrUoeRoCQ-unsplash-1600x1067.jpg 1600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/philipp-katzenberger-iIJrUoeRoCQ-unsplash-768x512.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/philipp-katzenberger-iIJrUoeRoCQ-unsplash-1536x1024.jpg 1536w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/philipp-katzenberger-iIJrUoeRoCQ-unsplash-2048x1365.jpg 2048w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/philipp-katzenberger-iIJrUoeRoCQ-unsplash-75x50.jpg 75w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/philipp-katzenberger-iIJrUoeRoCQ-unsplash-270x180.jpg 270w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/p>\n<div class=\"page\" title=\"Page 6\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Providing improved hardware security for instant card issuance<\/strong><\/p>\n<div class=\"page\" title=\"Page 6\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Some financial institutions have gone without offering instant card issuance to customers because of hardware security concerns. However, in the last several years the tools for securing hardware physically and logically have improved by leaps and bounds.<\/p>\n<p>The <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/product-category\/brands\/entrust\/\">Entrust solution<\/a> integrates proactive protection from the instant the system is turned on. Secure boot processes ensure the system has not been subject to a malware intrusion. trusted platform module, which is an international standard for a secure cryptoprocessor, securely encrypts all sensitive data that the system handles.<\/p>\n<div class=\"page\" title=\"Page 7\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Protecting instant card issuance services with comprehensive software security<\/strong><\/p>\n<div class=\"page\" title=\"Page 7\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>To pick the right provider you must evaluate the total instant issuance solution. <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/product-category\/brands\/entrust\/\">Entrust<\/a> is one of few providers that deliberately designs and builds to an integrated solution, which is more secure and easier to maintain.<\/p>\n<p>Choose a vendor whose solution is built to work with your existing IT stack. Having to conform to the requirements of the provider is often harder on branch operators and end-users.<\/p>\n<p>Next, ensure that the most important individual technologies or components of a secure solution are in place.<\/p>\n<div class=\"page\" title=\"Page 7\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>A hardware security module (HSM) safeguards and manages digital keys, performs encryption and decryption functions for digital signatures, enables trusted authentication, and serves as the cryptographic engine to all communication to and from the issuance device. A cloud-hosted solution would manage the HSM on your behalf; for on-premises deployments, the HSM would be installed in the issuer\u2019s data centre.<\/li>\n<li>Trusted Endpoint (TEP) technology ensures that the cloud services to support card issuance are communicating with a device verified to be secure and is not propagating malware either upstream or downstream.<\/li>\n<li>Key management systems (KMSs) provide comprehensive protection and security in the key delivery and use process.<\/li>\n<\/ul>\n<p>Securing the issuance platform requires the ability to holistically manage all aspects of the deployment, ensuring necessary security tools are in place and working effectively.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25311 aligncenter\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/clay-banks-c2a0TydMlAs-unsplash-800x534.jpg\" alt=\"\" width=\"563\" height=\"376\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/clay-banks-c2a0TydMlAs-unsplash-800x534.jpg 800w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/clay-banks-c2a0TydMlAs-unsplash-scaled-150x100.jpg 150w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/clay-banks-c2a0TydMlAs-unsplash-scaled-400x267.jpg 400w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/clay-banks-c2a0TydMlAs-unsplash-1600x1068.jpg 1600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/clay-banks-c2a0TydMlAs-unsplash-768x513.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/clay-banks-c2a0TydMlAs-unsplash-1536x1025.jpg 1536w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/clay-banks-c2a0TydMlAs-unsplash-2048x1367.jpg 2048w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/clay-banks-c2a0TydMlAs-unsplash-75x50.jpg 75w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/clay-banks-c2a0TydMlAs-unsplash-270x180.jpg 270w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><\/p>\n<div class=\"page\" title=\"Page 8\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Comprehensive services create seamless instant issuance operations<\/strong><\/p>\n<div class=\"page\" title=\"Page 8\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Whatever instant financial issuance solution you select must be easy for your branch staff to use. If the process for instant issuance is problematic, frustrating, and unreliable, the negative impact on branch staff and cardholders will be substantial. Therefore, best-in-class services are essential.<\/p>\n<p>When devices fail, it\u2019s inconvenient for customers and branch staff. Your IFI partner\u2019s process for maintenance and service must be fast and simple. They should also take care of supplies management so that supplies are available and securely managed.<\/p>\n<p>Remember, bank and credit union employees are not IT, cybersecurity, or device management experts. They are experts in building meaningful relationships with your customers or members. The company that builds your IFI solution is best suited to keep it running. A partner invested in a large and well-trained staff shows a serious commitment to service.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Article Credit &#8211; https:\/\/www.entrust.com\/-\/media\/documentation\/ebook\/instant-financial-issuance-security-eb.pdf<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 7\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Simple, secure instant issuance is possible While consumers demand instantly issued cards, and bank staff want and need simplicity, it\u2019s<\/p>\n","protected":false},"author":1,"featured_media":25312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"bwfblock_default_font":"","footnotes":""},"categories":[390,67,70],"tags":[],"class_list":["post-25308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-card-applications","category-identification-cards"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"The Entrust solution integrates proactive protection from the instant the system is turned on. Secure boot processes ensure the system has not been subject to a malware intrusion. trusted platform module, which is an international standard for a secure cryptoprocessor, securely encrypts all sensitive data that the system handles.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"All ID Asia\"\/>\n\t<meta name=\"google-site-verification\" content=\"Xs_VxxpQYdkPmAaKd9PJWTVOIkIYCTd3M5wWwL4qh_Q\" \/>\n\t<meta name=\"msvalidate.01\" content=\"EA22E92478925882A3568C4D5E22D4B9\" \/>\n\t<meta name=\"keywords\" content=\"blog,card applications,identification cards\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"All ID Asia Barcode.com.sg \u2013 Buy Online | Barcode Scanners | Label Printers | Card Printers\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"There\u2019s More to a Card Than Meets the Eye | All ID Asia Barcode.com.sg\" \/>\n\t\t<meta property=\"og:description\" content=\"The Entrust solution integrates proactive protection from the instant the system is turned on. Secure boot processes ensure the system has not been subject to a malware intrusion. trusted platform module, which is an international standard for a secure cryptoprocessor, securely encrypts all sensitive data that the system handles.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-800x533.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-800x533.jpg\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-10-22T05:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-09-27T06:36:35+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/All-ID-Asia\/358713250867076\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/#article\",\"name\":\"There\\u2019s More to a Card Than Meets the Eye | All ID Asia Barcode.com.sg\",\"headline\":\"There\\u2019s More to a Card Than Meets the Eye\",\"author\":{\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/author\\\/idcsalayna\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/barcode.com.sg\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/blake-wisz-q3o_8MteFM0-unsplash-scaled.jpg\",\"width\":2560,\"height\":1707},\"datePublished\":\"2021-10-22T13:00:00+08:00\",\"dateModified\":\"2021-09-27T14:36:35+08:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/#webpage\"},\"articleSection\":\"Blog, Card Applications, Identification Cards\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/barcode.com.sg\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/category\\\/card-applications\\\/#listItem\",\"name\":\"Card Applications\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/category\\\/card-applications\\\/#listItem\",\"position\":2,\"name\":\"Card Applications\",\"item\":\"https:\\\/\\\/barcode.com.sg\\\/category\\\/card-applications\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/category\\\/card-applications\\\/identification-cards\\\/#listItem\",\"name\":\"Identification Cards\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/category\\\/card-applications\\\/identification-cards\\\/#listItem\",\"position\":3,\"name\":\"Identification Cards\",\"item\":\"https:\\\/\\\/barcode.com.sg\\\/category\\\/card-applications\\\/identification-cards\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/#listItem\",\"name\":\"There\\u2019s More to a Card Than Meets the Eye\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/category\\\/card-applications\\\/#listItem\",\"name\":\"Card Applications\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/#listItem\",\"position\":4,\"name\":\"There\\u2019s More to a Card Than Meets the Eye\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/category\\\/card-applications\\\/identification-cards\\\/#listItem\",\"name\":\"Identification Cards\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/#organization\",\"name\":\"Barcode.com.sg by All ID Asia\",\"description\":\"Barcode.com.sg is a leading provider of barcode, RFID and automatic identification solutions in Singapore and across Southeast Asia. We specialise in supplying high quality barcode scanners, label printers, mobile computers, RFID systems and consumables to support business operations across retail, logistics, manufacturing, healthcare and warehousing.\",\"url\":\"https:\\\/\\\/barcode.com.sg\\\/\",\"email\":\"hello@allid.com.sg\",\"telephone\":\"+6590022985\",\"foundingDate\":\"2012-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":15},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/barcode.com.sg\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/all-id-nobg-.png\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/#organizationLogo\",\"width\":300,\"height\":127},\"image\":{\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/All-ID-Asia\\\/358713250867076\",\"https:\\\/\\\/www.instagram.com\\\/allidasiagroup\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ALLIDAsia\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/all-id-asia\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/author\\\/idcsalayna\\\/#author\",\"url\":\"https:\\\/\\\/barcode.com.sg\\\/author\\\/idcsalayna\\\/\",\"name\":\"All ID Asia\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b55acd418e571a0b54a8ff0b21229377bca688ad2d2d167dd42f1f3706b5f5f?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"All ID Asia\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/#webpage\",\"url\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/\",\"name\":\"There\\u2019s More to a Card Than Meets the Eye | All ID Asia Barcode.com.sg\",\"description\":\"The Entrust solution integrates proactive protection from the instant the system is turned on. Secure boot processes ensure the system has not been subject to a malware intrusion. trusted platform module, which is an international standard for a secure cryptoprocessor, securely encrypts all sensitive data that the system handles.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/author\\\/idcsalayna\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/author\\\/idcsalayna\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/barcode.com.sg\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/blake-wisz-q3o_8MteFM0-unsplash-scaled.jpg\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/#mainImage\",\"width\":2560,\"height\":1707},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/theres-more-to-a-card-than-meets-the-eye\\\/#mainImage\"},\"datePublished\":\"2021-10-22T13:00:00+08:00\",\"dateModified\":\"2021-09-27T14:36:35+08:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/#website\",\"url\":\"https:\\\/\\\/barcode.com.sg\\\/\",\"name\":\"Barcode.com.sg\",\"alternateName\":\"ALL ID ASIA PTE. LTD\",\"description\":\"Buy Online | Barcode Scanners | Label Printers | Card Printers\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/barcode.com.sg\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"lqog74btpt\");\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>There\u2019s More to a Card Than Meets the Eye | All ID Asia Barcode.com.sg<\/title>\n\n","aioseo_head_json":{"title":"There\u2019s More to a Card Than Meets the Eye | All ID Asia Barcode.com.sg","description":"The Entrust solution integrates proactive protection from the instant the system is turned on. Secure boot processes ensure the system has not been subject to a malware intrusion. trusted platform module, which is an international standard for a secure cryptoprocessor, securely encrypts all sensitive data that the system handles.","canonical_url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/","robots":"max-image-preview:large","keywords":"blog,card applications,identification cards","webmasterTools":{"google-site-verification":"Xs_VxxpQYdkPmAaKd9PJWTVOIkIYCTd3M5wWwL4qh_Q","msvalidate.01":"EA22E92478925882A3568C4D5E22D4B9","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/#article","name":"There\u2019s More to a Card Than Meets the Eye | All ID Asia Barcode.com.sg","headline":"There\u2019s More to a Card Than Meets the Eye","author":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/author\/idcsalayna\/#author"},"publisher":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/blake-wisz-q3o_8MteFM0-unsplash-scaled.jpg","width":2560,"height":1707},"datePublished":"2021-10-22T13:00:00+08:00","dateModified":"2021-09-27T14:36:35+08:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/#webpage"},"isPartOf":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/#webpage"},"articleSection":"Blog, Card Applications, Identification Cards"},{"@type":"BreadcrumbList","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/#listItem","position":1,"name":"Home","item":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/","nextItem":{"@type":"ListItem","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/category\/card-applications\/#listItem","name":"Card Applications"}},{"@type":"ListItem","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/category\/card-applications\/#listItem","position":2,"name":"Card Applications","item":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/category\/card-applications\/","nextItem":{"@type":"ListItem","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/category\/card-applications\/identification-cards\/#listItem","name":"Identification Cards"},"previousItem":{"@type":"ListItem","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/category\/card-applications\/identification-cards\/#listItem","position":3,"name":"Identification Cards","item":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/category\/card-applications\/identification-cards\/","nextItem":{"@type":"ListItem","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/#listItem","name":"There\u2019s More to a Card Than Meets the Eye"},"previousItem":{"@type":"ListItem","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/category\/card-applications\/#listItem","name":"Card Applications"}},{"@type":"ListItem","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/#listItem","position":4,"name":"There\u2019s More to a Card Than Meets the Eye","previousItem":{"@type":"ListItem","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/category\/card-applications\/identification-cards\/#listItem","name":"Identification Cards"}}]},{"@type":"Organization","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/#organization","name":"Barcode.com.sg by All ID Asia","description":"Barcode.com.sg is a leading provider of barcode, RFID and automatic identification solutions in Singapore and across Southeast Asia. We specialise in supplying high quality barcode scanners, label printers, mobile computers, RFID systems and consumables to support business operations across retail, logistics, manufacturing, healthcare and warehousing.","url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/","email":"hello@allid.com.sg","telephone":"+6590022985","foundingDate":"2012-01-01","numberOfEmployees":{"@type":"QuantitativeValue","value":15},"logo":{"@type":"ImageObject","url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2022\/09\/all-id-nobg-.png","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/#organizationLogo","width":300,"height":127},"image":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/pages\/All-ID-Asia\/358713250867076","https:\/\/www.instagram.com\/allidasiagroup\/","https:\/\/www.youtube.com\/user\/ALLIDAsia","https:\/\/www.linkedin.com\/company\/all-id-asia"]},{"@type":"Person","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/author\/idcsalayna\/#author","url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/author\/idcsalayna\/","name":"All ID Asia","image":{"@type":"ImageObject","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/9b55acd418e571a0b54a8ff0b21229377bca688ad2d2d167dd42f1f3706b5f5f?s=96&d=mm&r=g","width":96,"height":96,"caption":"All ID Asia"}},{"@type":"WebPage","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/#webpage","url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/","name":"There\u2019s More to a Card Than Meets the Eye | All ID Asia Barcode.com.sg","description":"The Entrust solution integrates proactive protection from the instant the system is turned on. Secure boot processes ensure the system has not been subject to a malware intrusion. trusted platform module, which is an international standard for a secure cryptoprocessor, securely encrypts all sensitive data that the system handles.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/#website"},"breadcrumb":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/#breadcrumblist"},"author":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/author\/idcsalayna\/#author"},"creator":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/author\/idcsalayna\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/blake-wisz-q3o_8MteFM0-unsplash-scaled.jpg","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/#mainImage","width":2560,"height":1707},"primaryImageOfPage":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/#mainImage"},"datePublished":"2021-10-22T13:00:00+08:00","dateModified":"2021-09-27T14:36:35+08:00"},{"@type":"WebSite","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/#website","url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/","name":"Barcode.com.sg","alternateName":"ALL ID ASIA PTE. LTD","description":"Buy Online | Barcode Scanners | Label Printers | Card Printers","inLanguage":"en-US","publisher":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/#organization"}}]},"og:locale":"en_US","og:site_name":"All ID Asia Barcode.com.sg \u2013 Buy Online | Barcode Scanners | Label Printers | Card Printers","og:type":"article","og:title":"There\u2019s More to a Card Than Meets the Eye | All ID Asia Barcode.com.sg","og:description":"The Entrust solution integrates proactive protection from the instant the system is turned on. Secure boot processes ensure the system has not been subject to a malware intrusion. trusted platform module, which is an international standard for a secure cryptoprocessor, securely encrypts all sensitive data that the system handles.","og:url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/","og:image":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-800x533.jpg","og:image:secure_url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-content\/uploads\/2021\/09\/mark-oflynn-bqjswIxbhEE-unsplash-800x533.jpg","article:published_time":"2021-10-22T05:00:00+00:00","article:modified_time":"2021-09-27T06:36:35+00:00","article:publisher":"https:\/\/www.facebook.com\/pages\/All-ID-Asia\/358713250867076"},"aioseo_meta_data":{"post_id":"25308","title":"There\u2019s More to a Card Than Meets the Eye | All ID Asia Barcode.com.sg","description":"The Entrust solution integrates proactive protection from the instant the system is turned on. Secure boot processes ensure the system has not been subject to a malware intrusion. trusted platform module, which is an international standard for a secure cryptoprocessor, securely encrypts all sensitive data that the system handles.","keywords":[],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-15 03:04:37","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2021-09-17 03:08:00","updated":"2025-10-15 03:04:37","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/category\/card-applications\/\" title=\"Card Applications\">Card Applications<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/category\/card-applications\/identification-cards\/\" title=\"Identification Cards\">Identification Cards<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tThere\u2019s More to a Card Than Meets the Eye\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/"},{"label":"Card Applications","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/category\/card-applications\/"},{"label":"Identification Cards","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/category\/card-applications\/identification-cards\/"},{"label":"There\u2019s More to a Card Than Meets the Eye","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/theres-more-to-a-card-than-meets-the-eye\/"}],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-json\/wp\/v2\/posts\/25308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-json\/wp\/v2\/comments?post=25308"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-json\/wp\/v2\/posts\/25308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-json\/wp\/v2\/media\/25312"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-json\/wp\/v2\/media?parent=25308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-json\/wp\/v2\/categories?post=25308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/barcode.com.sg\/wp-json\/wp\/v2\/tags?post=25308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}