{"id":97,"date":"2019-03-11T06:18:17","date_gmt":"2019-03-11T06:18:17","guid":{"rendered":"http:\/\/citizen.adk.technology\/?page_id=97"},"modified":"2026-03-31T11:27:52","modified_gmt":"2026-03-31T03:27:52","slug":"about-citizen","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/about-citizen\/","title":{"rendered":"About CITIZEN"},"content":{"rendered":"[vc_row visibility=”hidden-sm”][vc_column][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2026\/03\/about-citizen-better-starts-now-202603.jpg” image_size=”full” align=”center”][\/vc_column][\/vc_row][vc_row visibility=”visible-sm”][vc_column][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2026\/03\/about-citizen-better-starts-now-202603.jpg” image_size=”full” align=”center”][\/vc_column][\/vc_row][vc_row visibility=”visible-sm”][vc_column][mk_fancy_title tag_name=”h1″ size=”16″ margin_top=”20″ font_family=”none” align=”center”]\n

Better Starts Now is the simple belief that no matter who you are or what you do,<\/p>\n

It is always possible to make something better – and now is the time to start doing it.<\/p>\n

We believe that better and now are both infinite, and that there is always<\/p>\n

a next \u2018better\u2019 and a new \u2018now\u2019 in which you can start pursuing it.<\/p>\n[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row][vc_column][mk_fancy_title tag_name=”h1″ size=”22″ font_weight=”bold” margin_top=”20″ font_family=”none” align=”center”]Our role is
\n\u201cTo open new doors for the watch industries\u201d[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row visibility=”hidden-sm”][vc_column width=”1\/2″][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2019\/03\/img_philosophy_02-3.jpg” image_size=”full” align=”center”][\/vc_column][vc_column width=”1\/2″][mk_fancy_title size=”16″ line_height=”180″ margin_top=”120″ margin_bottom=”70″ font_family=”none”]We are inspired by the idea that watchmaking is still a work in progress, not a history lesson. Exploring new possibilities for the future is what excites us.[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row visibility=”visible-sm”][vc_column width=”1\/2″][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2019\/03\/img_philosophy_02-3.jpg” image_size=”full” align=”center”][\/vc_column][vc_column width=”1\/2″][mk_fancy_title size=”16″ line_height=”180″ margin_bottom=”0″ font_family=”none” responsive_align=”left”]We are inspired by the idea that watchmaking is still a work in progress, not a history lesson. Exploring new possibilities for the future is what excites us.[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row visibility=”hidden-sm”][vc_column width=”1\/2″ css=”.vc_custom_1552293384097{padding-top: -10px !important;}”][mk_fancy_title size=”16″ line_height=”180″ margin_top=”120″ margin_bottom=”70″ font_family=”none”]We want to inspire our customers with the ideals that we put into our watches, as we call it the fusion of technology and beauty, so we craft every last part of every watch ourselves, on our own machines.[\/mk_fancy_title][\/vc_column][vc_column width=”1\/2″][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2019\/03\/img_philosophy_03-1.jpg” image_size=”full” align=”center”][\/vc_column][\/vc_row][vc_row visibility=”visible-sm”][vc_column width=”1\/2″ css=”.vc_custom_1552293384097{padding-top: -10px !important;}”][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2019\/03\/img_philosophy_03-1.jpg” image_size=”full” align=”center”][\/vc_column][vc_column width=”1\/2″][mk_fancy_title size=”16″ line_height=”180″ margin_bottom=”0″ font_family=”none” responsive_align=”left”]We want to inspire our customers with the ideals that we put into our watches, as we call it the fusion of technology and beauty, so we craft every last part of every watch ourselves, on our own machines.[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row visibility=”hidden-sm”][vc_column width=”1\/2″][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2019\/03\/img_philosophy_04-1.jpg” image_size=”full” align=”center”][\/vc_column][vc_column width=”1\/2″][mk_fancy_title size=”16″ line_height=”180″ margin_top=”120″ margin_bottom=”70″ font_family=”none”]We believe that there is no limit to making things better, so we never stop working at improving upon every single one of our successes and failures, big or small.[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row visibility=”visible-sm”][vc_column width=”1\/2″][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2019\/03\/img_philosophy_04-1.jpg” image_size=”full” align=”center”][\/vc_column][vc_column width=”1\/2″][mk_fancy_title size=”16″ line_height=”180″ margin_bottom=”0″ font_family=”none” responsive_align=”left”]We believe that there is no limit to making things better, so we never stop working at improving upon every single one of our successes and failures, big or small.[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row][vc_column][mk_fancy_title size=”16″ line_height=”180″ margin_top=”50″ margin_bottom=”0″ font_family=”none” align=”center”]\n

\n

We are the citizens,
\nthe people who see the world as a work in progress.
\nA place to be improved.<\/p>\n

A place where time is measured not in seconds,
\nbut in steps forward.<\/p>\n<\/div>\n[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row][vc_column][mk_fancy_title size=”30″ margin_top=”30″ margin_bottom=”10″ font_family=”Arial, Helvetica, sans-serif” font_type=”safefont” align=”center”]\n

\n
\"BETTER<\/div>\n<\/div>\n[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row][vc_column][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2026\/03\/about-us_better-starts-now.jpg” image_size=”full” align=”center”][\/vc_column][\/vc_row][vc_row visibility=”hidden-sm”][vc_column][vc_column_text css=”.vc_custom_1553070849914{margin-top: 40px !important;margin-bottom: 0px !important;padding-top: 40px !important;padding-right: 60px !important;padding-bottom: 30px !important;padding-left: 60px !important;background-color: #e0e0e0 !important;}”]\n
\n

About Citizen<\/h2>\n

CITIZEN WATCH is a true manufacture d’horlogerie with a comprehensive manufacturing process that extends from creating a watch\u2019s individual components to its final assembly. The company operates in more than 100 countries around the world. Since its founding in 1918, CITIZEN have held the belief of \u201cBetter Starts Now\u201d – that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it.<\/p>\n

Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology, and satellite-synchronised timekeeping system Satellite Wave.<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row visibility=”visible-sm”][vc_column][vc_column_text css=”.vc_custom_1553066945056{margin-top: 40px !important;margin-bottom: 0px !important;padding-top: 40px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #e0e0e0 !important;}”]\n

\n

About Citizen<\/h2>\n

CITIZEN WATCH is a true manufacture d’horlogerie with a comprehensive manufacturing process that extends from creating a watch\u2019s individual components to its final assembly. The company operates in more than 100 countries around the world. Since its founding in 1918, CITIZEN have held the belief of \u201cBetter Starts Now\u201d – that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it.<\/p>\n

Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology, and satellite-synchronised timekeeping system Satellite Wave .<\/p><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][mk_padding_divider][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2019\/03\/watchlineup.jpg” image_size=”full” link=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/products\/” align=”center”][mk_fancy_title size=”16″ font_family=”none” responsive_align=”left”]> Watch Lineup<\/a>[\/mk_fancy_title][\/vc_column][vc_column width=”1\/2″][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2019\/03\/technologies.jpg” image_size=”full” link=”http:\/\/technologies.citizen.com.hk\/en\/technologies\/” align=”center”][mk_fancy_title tag_name=”h3″ size=”16″ font_family=”none”]> Technologies<\/a>[\/mk_fancy_title][\/vc_column][\/vc_row][vc_row][vc_column][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2026\/03\/about-citizen-banner-bottom-resize.jpg” image_size=”full” link=”\/about-citizen\/” align=”center” margin_bottom=”35″][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_video link=”https:\/\/www.youtube.com\/watch?v=jUVkXGERSJk” custom_thumbnail=”true” play_icon_size=”64″ thumbnail_image=”714″][mk_fancy_title margin_top=”10″ font_family=”none”]> BETTER STARTS NOW<\/a>[\/mk_fancy_title][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row visibility=”hidden-sm”][vc_column][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2026\/03\/about-citizen-better-starts-now-202603.jpg” image_size=”full” align=”center”][\/vc_column][\/vc_row][vc_row visibility=”visible-sm”][vc_column][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2026\/03\/about-citizen-better-starts-now-202603.jpg” image_size=”full” align=”center”][\/vc_column][\/vc_row][vc_row visibility=”visible-sm”][vc_column][mk_fancy_title tag_name=”h1″ size=”16″ margin_top=”20″ font_family=”none” align=”center”] Better Starts Now is the simple belief that no matter who you are or what you do, It is always possible to make something better – and now is the time to start doing it. We believe that better and […]<\/p>\n","protected":false},"author":49,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nAbout CITIZEN - Japanese Watch Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/about-citizen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About CITIZEN - Japanese Watch Technology\" \/>\n<meta property=\"og:description\" content=\"[vc_row visibility=”hidden-sm”][vc_column][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2026\/03\/about-citizen-better-starts-now-202603.jpg” image_size=”full” align=”center”][\/vc_column][\/vc_row][vc_row visibility=”visible-sm”][vc_column][mk_image src=”https:\/\/glutenfreepleasure.com\/__proxy_domain\/citizen.com.sg\/wp-content\/uploads\/2026\/03\/about-citizen-better-starts-now-202603.jpg” image_size=”full” align=”center”][\/vc_column][\/vc_row][vc_row visibility=”visible-sm”][vc_column][mk_fancy_title tag_name=”h1″ size=”16″ margin_top=”20″ font_family=”none” align=”center”] Better Starts Now is the simple belief that no matter who you are or what you do, It is always possible to make something better – and now is the time to start doing it. 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