{"id":7489,"date":"2024-10-10T11:40:21","date_gmt":"2024-10-10T03:40:21","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/digitrio.com.sg\/?p=7489"},"modified":"2024-12-19T18:22:21","modified_gmt":"2024-12-19T10:22:21","slug":"image-alt-text-seo","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/digitrio.com.sg\/image-alt-text-seo\/","title":{"rendered":"How to Write a Good Image Alt Text for SEO"},"content":{"rendered":"

Listen to the podcast version:  How to Write a Good Image Alt Text for SEO<\/span><\/p>\n

Imagine landing on a webpage and finding blank boxes instead of images. Frustrating, right? Now, consider someone who relies on screen readers to browse the internet\u2014how would they experience the same page?<\/p>\n

Alt text, a seemingly minor detail, can bridge this gap, enhancing accessibility and boosting your SEO<\/a> efforts. But don’t just take our word for it; major corporations like Target<\/a> and the Government of Canada<\/a> learned the hard way when they faced hefty lawsuits for neglecting this crucial aspect of web accessibility.<\/p>\n

In this guide, we delve into the essentials of alt text, illustrating its importance not only for accessibility but also for improving your site’s SEO. With our straightforward 5-step process, you’ll learn how to craft alt text that not only complies with the standards but also drives more traffic to your site.<\/p>\n

What is Image Alt Text?<\/h2>\n

\"Image<\/span><\/p>\n

Image alt text, also known as the alt attribute, is a brief textual description of an image that provides context when an image cannot be displayed. It serves as an accessibility feature for visually impaired users or those using screen readers, and it also aids search engine crawlers in understanding the content of the image.<\/p>\n

Why Is Image Alt Text Important: How It Affects SEO & User Experience<\/h2>\n

\"Google<\/span><\/p>\n

Alt text and image SEO is truly underrated. In this section, we will explain how this hidden weapon can actually impact your company\u2019s website.<\/p>\n

1. Affects Image Ranking<\/h3>\n

Alt text affects an image\u2019s visibility on search engines. Google<\/u><\/a> regards alt text as a ranking factor<\/strong> for image search. With a good alt text, you can rank better on image results, and bring in traffic when people click on your images. <\/p>\n

This means your alt text can attract users to informational content in infographics, flowcharts, and templates all via Google images. It also means for e-commerce sites, adding an alt text can attract users to click on your product. <\/p>\n

2. Helps Search Engine Crawlers<\/h3>\n

Alt text helps search engine crawlers identify images. But it\u2019s not just as simple as that. <\/strong><\/p>\n

In fact, Google<\/u><\/a> sees alt text as a part of your on-page text, using it to understand the information on your page a little better. This makes alt text a crucial part of web search, even if it is not an official ranking factor.<\/p>\n

3. Improves Accessibility<\/h3>\n

In terms of user experience and accessibility<\/strong>, writing alt text for images is essential, especially for those who are visually impaired<\/u><\/a> and screen reader users. <\/p>\n

By adding alt text, we improve not only the readability of images for specific groups but also create a trickle-down benefit, where every user can understand what broken images were meant to convey.<\/p>\n

How to Write Good Alt Text for SEO? (Step-by-Step)<\/h2>\n

There are millions of articles on how to write alt text, and most of them say: \u201cWrite descriptive, concise, and appropriate alt text\u201d. While that is true, it is also vague and unhelpful for beginners who are trying to get started.<\/p>\n

So in this section, we\u2019ll change it up. We\u2019ll give an easy 5-step guide that you can follow when it comes to writing a good alt text.<\/p>\n

Step 1: Consider the Type of Image<\/h3>\n

Although most images for a landing page or blog article are quite standardised, there are a few image types that require special guidelines:<\/p>\n

Images for E-commerce<\/h4>\n

\"Blue<\/span><\/p>\n

For e-commerce, your product may leverage attributes like colour or shape that can provide beneficial context. Here are a few questions you can ask:<\/p>\n