![\"Design](\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wordpress\/wp-content\/uploads\/2015\/04\/web-design-professional-300x200.jpg\")
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Yes, there are some basic web design principles to follow, no matter what kind of site you\u2019re doing. We\u2019ll leave the finer points up to your creativity and ability, but all successful designers follow these three principles, whether they\u2019re designing for a Singaporean client or anyone else:<\/p>\n
<\/p>\n
Don\u2019t Forget Mobile Users in Web Design<\/b>.<\/p>\n
If somebody hits your page from a mobile device, they won\u2019t expect exactly the same experience as from a desktop, but they do expect a reasonably full experience — certainly all key functionality and content. And Singaporeans are big mobile users, according to Web designers.<\/p>\n
There should be essentially the same content and — especially — the same functionality available on the mobile site as would be on the desktop site. Content, images, all other major design elements — grids, what have you — should all reconfigure smoothly for the screen sizes your site would be rendered on for mobile devices such as tablets and smartphones.<\/p>\n
There is a school of thought that says you should design your mobile sites differently from your desktop sites. There are pros and cons — yes they can be cheaper options, but redirect doesn\u2019t work perfectly, and you really don\u2019t want people having two different experiences on different devices, that\u2019s not presenting one face to the customer. It\u2019s your call, but we would lean towards one design across all screens.<\/p>\n
Kill Inessential Content During the Web Design Phase.<\/b><\/p>\n
And we mean kill it across all devices. You might hear \u201cOh, that\u2019s not essential, make sure it doesn\u2019t go on the mobile setting.\u201d My friend, if it\u2019s not essential, what\u2019s it doing in any setting?<\/p>\n
It\u2019s an overused example, but the Google homepage is a masterpiece of cutting all inessential design. Inessential elements distract from the essential ones — if they\u2019re both presented, how\u2019s the viewer to know what\u2019s important and what\u2019s not?<\/p>\n
The mind and eye both gravitate towards simplicity. Base your design on it. Don\u2019t make your viewers do the hard work of choosing and deciding what to concentrate on, do it for them. It\u2019s your site, you\u2019re in control of the experience.<\/p>\n
Web Design Is For Humans to Navigate.<\/b><\/p>\n
You have people accessing your site from Singapore and elsewhere. They need to know how to get around and find what they want. That\u2019s why they\u2019re there. They\u2019re not on your site to be wowed by the latest design tricks and toys.<\/p>\n
Help them out. Give them a site map, give them clear links labeled as such. Give them bread crumbs. Give them intuitive layouts, give them an easy path to all content. Navigation is not the place for jargon, it\u2019s the place for \u201cAbout Us,\u201d \u201cPrices\u201d and \u201cContact.\u201d Users like dropdown menus, and they like everything clickable. Site users pay your salary, be nice to them.<\/p>\n
It\u2019s possible to be creative — very creative — while maintaining a site\u2019s clarity of purpose, usability and navigation across all platforms and screens. In fact, it\u2019s the harder challenge to be creative and fresh while sticking to the basics of customer usability. That\u2019s why you don\u2019t see it done well all that often, just overdesigned sites you can\u2019t navigate or boring billboard sites.<\/p>\n
You need relevant, fresh, regularly-updated content on your site, of course, that\u2019s what keeps people coming back. But your site can stand out positively with customers in Singapore or anywhere on solid, careful web design alone.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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