{"id":27329,"date":"2018-05-11T10:25:20","date_gmt":"2018-05-11T02:25:20","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/?p=27329"},"modified":"2018-07-19T17:34:35","modified_gmt":"2018-07-19T09:34:35","slug":"6-key-website-principles","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/blog\/6-key-website-principles\/","title":{"rendered":"6 Key Website Principles to turn your Site from Zero to Hero"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-27335 size-full\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wordpress\/wp-content\/uploads\/2018\/05\/website-impression.jpg\" alt=\"Website - First Impression\" width=\"300\" height=\"185\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wordpress\/wp-content\/uploads\/2018\/05\/website-impression.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wordpress\/wp-content\/uploads\/2018\/05\/website-impression-20x12.jpg 20w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>There is a popular saying that \u201c<em>First impression counts<\/em>\u201d.<\/p>\n<p>That is so true and in the online world, that is your website.<\/p>\n<p>Whenever a visitor takes a look at a particular website, it takes him or her just a few seconds to make an opinion about it. In fact, it takes only 50 milliseconds in all. With that in mind, you have to make sure your visitors already like your website within <strong>50 milliseconds<\/strong>.<\/p>\n<p>Every well-designed website provides visitors something they need. Moreover, it gives enough incentive for those visitors to visit again. There are certain elements that define a good website.<\/p>\n<p>Below is an infographic that showcase 6 key esssential principles to your your site from zero to hero.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27333 size-full\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wordpress\/wp-content\/uploads\/2018\/05\/6-website-principles.jpg\" alt=\"6 Key Website Principles\" width=\"830\" height=\"2562\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wordpress\/wp-content\/uploads\/2018\/05\/6-website-principles.jpg 830w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wordpress\/wp-content\/uploads\/2018\/05\/6-website-principles-97x300.jpg 97w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wordpress\/wp-content\/uploads\/2018\/05\/6-website-principles-768x2371.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wordpress\/wp-content\/uploads\/2018\/05\/6-website-principles-332x1024.jpg 332w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wordpress\/wp-content\/uploads\/2018\/05\/6-website-principles-6x20.jpg 6w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/p>\n<h3>Share this Image On Your Site<\/h3>\n<p><textarea style=\"width: 100%; height: 80px;\">&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;&lt;strong&gt;Please include attribution to Novage with this graphic.&lt;\/strong&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;&lt;a href=&#8217;https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/blog\/6-key-website-principles\/&#8217;&gt;&lt;img src=&#8217;https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wordpress\/wp-content\/uploads\/2018\/05\/6-website-principles.jpg&#8217; alt=&#8217;6 Key Website Principles for Great Website &#8211; Novage&#8217; width=&#8217;800px&#8217; border=&#8217;0&#8242; \/&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;br \/&gt;<br \/>\n&lt;p&gt;<\/textarea><\/p>\n<p>Here is more detail on the key elements that you have to take into consideration:<\/p>\n<h2><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">1. Good Web Design<\/span><\/h2>\n<p>According to a <a href=\"http:\/\/credibility.stanford.edu\/guidelines\/index.html\">Stanford<\/a> study, <strong>75% of participants in the research<\/strong> stated that <a href=\"https:\/\/www.webalive.com.au\/web-design\/\">website design<\/a> was one of the main criteria for judging a website\u2019s legitimacy and credibility. Northumbria and Sheffield Universities back this notion by saying that users make<strong> 94% of their first impression<\/strong> based on the design of a website. This shows that <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/\">web design &amp; development<\/a> is an extremely important aspect for a site\u2019s success and must be taken seriously.<\/p>\n<p>Users may base their decision about doing business with you on the aesthetics of your website. According to <a href=\"https:\/\/blogs.adobe.com\/creative\/files\/2015\/12\/Adobe-State-of-Content-Report.pdf\">Adobe.com<\/a>, <strong>38% of visitors stop engaging<\/strong> when a website is unattractive. An appealing web design will encourage your visitors to spend more time browsing it.<\/p>\n<p>So how can you create eye-catching <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\">web design<\/a>? Here are some tips we gathered from surveys and studies:<\/p>\n<ul>\n<li>Intense colors can increase web recognition by up to <strong>80%<\/strong>. Dark-colored websites increase web recognition growth by 2% while light-colored websites increase growth by 1.3% respectively. The <a href=\"https:\/\/www.business2community.com\/infographics\/the-impact-of-colour-in-logo-design-infographic-0401458#lAVAKEFyfo4GyCWU.97\">right color<\/a> can improve your readership by up to 40%.<\/li>\n<li>According to <a href=\"http:\/\/www.adweek.com\/digital\/the-power-of-brand-authenticity-on-social-media-infographic\/\">AdWeek<\/a>, <strong>91% of consumers prefer an authentic brand<\/strong> over a dishonest one. Make sure that you visually and clearly present your brand message in your website.<\/li>\n<li><a href=\"https:\/\/ia.net\/topics\/the-web-is-all-about-typography-period\/\">Oliver Reichenstein<\/a> states that web design is <strong>95% typography.<\/strong> It optimizes accessibility, usability, readability, and graphic balance. So, make sure you optimize its use.<\/li>\n<li>In <a href=\"http:\/\/www.nngroup.com\/articles\/photos-as-web-content\/\">Jakob Nielsen\u2019s study<\/a>, it has been found that web designs which include people make for better conversions that those without them. Moreover, there\u2019s a <strong>102.5% increase in the signups<\/strong> if the picture depicts that of a happy person.<\/li>\n<li>According to <a href=\"http:\/\/alistapart.com\/article\/whitespace\">Boulton<\/a>, white space provides an effective legible web experience for users.<\/li>\n<\/ul>\n<p>When designing your web pages, you must make sure that you remain consistent with the layout, banner, navigation, typefaces, and colors.<\/p>\n<h2>2. Easy Structure and Simple Navigation<\/h2>\n<p>After reaching your website, <strong>50% of your visitors will start to orient themselves<\/strong> and use your navigation menu. According to<a href=\"https:\/\/komarketing.com\/files\/b2b-web-usability-report-2015.pdf\"> KoMarketing<\/a>, it\u2019s essential to use standard navigational elements. You have to make sure that your visitors know exactly where they want to go and how to get there. Here are some ways you can do this:<\/p>\n<ul>\n<li>Create a sitemap.<\/li>\n<li>Provide an easy path to other web pages.<\/li>\n<li>Link the logo to the homepage.<\/li>\n<li>Add a search bar or navigation bar.<\/li>\n<li>Highlight important parts of the web page to attract attention.<\/li>\n<li>Include links to the contact form, FAQs, site info, blogs, etc.<\/li>\n<\/ul>\n<p>In a web usability report presented by Huff Industrial, it was found that 37% of users leave a website with poor navigation system.<\/p>\n<p>As a part of your visitors\u2019 user experience, you have to make sure that your website\u2019s buttons are recognizable. Put the name of the function of every button on the button itself, so people will know what it\u2019s for. If possible, make it stand out with big and bold text for visibility. Also, make sure that important buttons are big enough to be seen.<\/p>\n<h2>3. High-Quality Content<\/h2>\n<p>The content is the meat of your website and is arguably the most important part. You must always provide fresh and relevant content that is easy to read.<\/p>\n<p>According to <a href=\"https:\/\/keydifferencemedia.deviantart.com\/art\/Consumers-Believe-in-Custom-Content-566134338\" target=\"_blank\" rel=\"noopener\">Key Difference Media<\/a>, 78% of users believe that websites with custom content are more reliable that those with generic content. This is because they\u2019re more likely to think that the former cares more about their time.<\/p>\n<p>There\u2019s no doubt that concise, thorough, and structured content is one of the major components of an effective website. Here are some guidelines for creating high-quality web content:<\/p>\n<ul>\n<li>A study by <a href=\"http:\/\/blog.chartbeat.com\/2014\/10\/14\/data-state-of-union\/\" target=\"_blank\" rel=\"noopener\">Chartbeat <\/a>shows that <strong>55% of web page views only get about 15 seconds of attention.<\/strong> You have this much time to capture your visitor\u2019s attention and convince them to stay.<\/li>\n<li>You have to make sure that you choose the right placement for your content. The font should be big enough to be seen. Use 1.5 spacing, so the text won\u2019t look so cramped.<\/li>\n<li>Optimize your content for SEO. While this won\u2019t really affect how your visitors perceive your content, it\u2019s still a part of your overall <a href=\"\/services\/digital-marketing\/\">digital marketing strategy<\/a>, and a very important part of your site\u2019s success.<\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/customers\/beginners-guide-to-applying-content-marketing-to-your-business\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a>, a content marketing specialist site, says that content marketing can <strong>generate 3x as many leads<\/strong> as traditional outbound marketing. However, it costs about <strong>62% less<\/strong>. It\u2019s an investment you want to make.<\/li>\n<li><strong>Content that uses bullet lists can engage 15% more users<\/strong> as it is easier to read. Whenever you can, use headings, subheadings, numbering, bullets, etc.<\/li>\n<li>It has been found that <strong>72% of marketers<\/strong> believe that <a href=\"https:\/\/www.slideshare.net\/tkawaja\/the-scienceification-of-media\" target=\"_blank\" rel=\"noopener\">branded content is better than magazine advertisements<\/a>. Use your brand to stand out from your competitors. Talk directly to your target audience.<\/li>\n<li>According to <a href=\"http:\/\/unbounce.com\/content-marketing\/why-do-infographics-make-great-marketing-tools\/\" target=\"_blank\" rel=\"noopener\">Unbounce<\/a>, infographics nowadays are<strong> 800% more in demand<\/strong> compared to the past years. If you don\u2019t have a graphic designer, you might want to hire one.<\/li>\n<li><a href=\"https:\/\/www.brafton.com\/blog\/content-marketing\/where-to-place-ctas-for-an-83-increase-in-blog-revenue\/\" target=\"_blank\" rel=\"noopener\">Brafton <\/a>states that adding relevant call-to-action buttons on your web page can increase revenue by <strong>83% in a month<\/strong>.<\/li>\n<\/ul>\n<p>Though it\u2019s true that trends are shifting towards creating moments instead of creating long content, providing rich and informative articles remains an effective strategy.<\/p>\n<h2>4. Functionality and User Experience<\/h2>\n<p>User experience refers to the ease of use of website functions. In order to provide a good <a href=\"https:\/\/www.mauronewmedia.com\/blog\/important-peer-reviewed-and-informally-published-recent-research-on-user-interface-design-and-user-experience-ux-design\/\" target=\"_blank\" rel=\"noopener\">user experience<\/a>, you need to make sure that your website is easy to navigate and functional. You can work together with your <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/services\/\" target=\"_blank\" rel=\"noopener\">developer<\/a> to make your site user-friendly.<\/p>\n<p>Understanding how a UX design can dramatically change your website\u2019s standing in the virtual world is critical. If you haven\u2019t learned how to adapt to the latest trends yet, you may need clarification of hard facts and updated reviews of the digital environment. Here are things you should know about it:<\/p>\n<ul>\n<li>According to VisionCritical, customer experience is the best branding feature you can add in a website.<\/li>\n<li>Econsultancy adds that 95% of users say that good user experience is the most important factor in a website.<\/li>\n<li>With a well-designed interface, you can increase your <strong>conversion rate by 200% to 400%<\/strong>. Forrester says this is worth about $100 return for every dollar you\u2019ve invested in your website\u2019s UX.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/komarketing.com\/files\/b2b-web-usability-report-2015.pdf\" target=\"_blank\" rel=\"noopener\">KoMarketing <\/a>has submitted a report about web usability, and these are their findings:<\/p>\n<ol>\n<li>About <strong>7% of visitors<\/strong> check the products and services page before any other sections of the website.<\/li>\n<li><strong>64% of visitors<\/strong> want to see your contact information after scanning the homepage.<\/li>\n<li><strong>52% of visitors<\/strong> go to About Us page for more information about the company.<\/li>\n<li>The company logo is a critical feature in a web page. About <strong>36% of users click it to reach the homepage<\/strong>.<\/li>\n<\/ol>\n<p>A functional website undergoes a cross-browser compatibility check. This is to ensure that your website is compatible with the most common browsers including Google Chrome, Firefox, Safari, Edge, and Opera.<\/p>\n<p>If you are still not convinced about the importance of UX, take ESPN.com as an example. It has made a 35% increase in profit by just updating their design based on their users\u2019 feedback.<\/p>\n<h2>5. Mobile Responsiveness<\/h2>\n<p>According to <a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2016\/2016-US-Cross-Platform-Future-in-Focus\" target=\"_blank\" rel=\"noopener\">comScore<\/a>, mobile devices account for 2 of every 3 minutes of online surfing. Thus, it has become even\u00a0more essential to create a mobile-friendly website. A mobile-friendly website is one that can function on a tablet or smartphone. These responsive websites can adjust to the pixel-width of screens they\u2019re being viewed on. Thus, they provide the same user experience as websites shown on desktops.<\/p>\n<p>Here are important statistics about mobile responsiveness that will convince you to put more attention to it:<\/p>\n<ul>\n<li>According to IPSOS, <strong>90% of users<\/strong> visit the same website using different devices.<\/li>\n<li>Global Mobile Report says that they spend <strong>61% of their time on the mobile<\/strong> rather than on the desktop.<\/li>\n<li>Vendasta reports that <strong>61% of consumers<\/strong> make a better opinion of a website if it provides a good mobile experience.<\/li>\n<li>According to Skillcrush, 4<strong>0% of users choose a different search result<\/strong> if the website isn\u2019t mobile-responsive.<\/li>\n<li>MarginMedia reveals that <strong>52% of users think that the business is not caring enough if their website is not working on mobile phones.<\/strong><\/li>\n<li>Econsultancy backs up the previous notion by revealing that 68% of companies with mobile-friendly websites have witnessed an increase in sales.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/search\/#?platforms=Mobile&amp;page=0,0&amp;sort_field=date&amp;limit=12&amp;locale=en-us&amp;current_source=loki_site\" target=\"_blank\" rel=\"noopener\">Google <\/a>has also shared their data points with regards to mobile responsiveness. Here are some of their findings:<\/p>\n<ul>\n<li><strong>74% of users visit a website again if it\u2019s optimized for mobile usage.<\/strong><\/li>\n<li><strong>40% of online transactions happen via mobile.<\/strong><\/li>\n<li><strong>50% of searches are made via mobile phones.<\/strong><\/li>\n<li>S<strong>uperior mobile experience converts more than 90% of web visitors.<\/strong><\/li>\n<\/ul>\n<p>What all these say is that your website can suffer if it\u2019s not mobile-responsive. Your search engine rankings may not be as good as you want it to be. Moreover, you\u2019ll end up compromising your website\u2019s user experience and loading time.<\/p>\n<h2>6. Site Speed<\/h2>\n<p>When a website loads slowly, not only is it annoying visitors but it\u2019s also negatively affecting your search engine results\u2019 page ranking. Google takes into account the website\u2019s load speed in the ranking. If your server takes three seconds or more to respond, Google will reduce the number of crawlers visiting it.<\/p>\n<p>According to Adobe, slow loading time for pictures alone can lead to <strong>39% of lost engagement<\/strong>. Conversion rate will also decrease by 7%. Ultimately, this results to about <strong>$2.6 billion in annual lost sales<\/strong>, as stated by <a href=\"https:\/\/econsultancy.com\/blog\/10936-site-speed-case-studies-tips-and-tools-for-improving-your-conversion-rate\" target=\"_blank\" rel=\"noopener\">Econsultancy<\/a>.<\/p>\n<p>So how can you improve your website\u2019s speed?<\/p>\n<ul>\n<li>Host static files in a cloud with CDN<\/li>\n<li>Install a Google PageSpeed on the server<\/li>\n<li>Optimize images<\/li>\n<li>Use a faster web hosting server<\/li>\n<li>Use caching<\/li>\n<li>Switch off all plugins not used<\/li>\n<li>Compress the website with gzip<\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p>There is more to a great website than just aesthetics as illustrated above.<\/p>\n<p>Here at Novage, we built websites that not only look good but also consider other principles to help you build a great and functional website for your business needs.<\/p>\n<p><a href=\"\/contact\/\">Contact us<\/a> today to see how we can help transform your website from average to great today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a popular saying that \u201cFirst impression counts\u201d. That is so true and in the online world, that is your website. Whenever a visitor takes a look at a<\/p>\n","protected":false},"author":1,"featured_media":27338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_selected_social_profile":[]},"categories":[75,66,104],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/posts\/27329"}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/comments?post=27329"}],"version-history":[{"count":16,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/posts\/27329\/revisions"}],"predecessor-version":[{"id":27598,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/posts\/27329\/revisions\/27598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/media\/27338"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/media?parent=27329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/categories?post=27329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/tags?post=27329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}