Every few months you see yet another thematic website proclaiming the death of link building. Yet it still out there, and will, most likely, remain alive and well for years. For one reason \u2013 Google still doesn\u2019t know a better way to rank pages. As a result, the core remains while the methods change \u2013 so let\u2019s take a look at them.<\/p>\n
Skyscraper method isn\u2019t exactly new, but it perfectly suits current situation<\/a> in the world of link building and firmly belongs to the domain of white hat techniques. It consists of three steps:<\/p>\n The best part is that everybody wins: you, your clients, and the market in general.<\/p>\n Guest posting is another thing that sensationally thinking SEOs like to bury, but the rumors of its death have been greatly exaggerated. Yes, black hat methods used by many guest blogging networks a couple of years back won\u2019t get you far these days, but legitimate, high-quality content spread through relevant blogs is still fair game. If you use a well-reputed guest posting service<\/a>, carefully choose who you partner with and make sure to put some effort in your content, everything will be alright.<\/p>\n Yes, it is true that many directories hold little to no value to end users, and Google removed them from search results \u2013 being on one of them is not only useless, but potentially harmful as well. If, however, a directory provides some useful information for your potential clients and allows you to leave a backlink, like DMOZ<\/a>, you should at least consider it.<\/p>\n Attention span of a modern human is notoriously short: a long article will likely remain unread. But a short one doesn\u2019t look trustworthy and serious enough! What should you do?<\/p>\n The answer is: use infographics<\/a>. They allow you to compress a great deal of information into an easily digestible form, attract attention and potentially can go viral. People simply like sharing them.<\/p>\n There is link-bait, and there is long-term content<\/a>. Link-bait is a flashy, interesting, probably controversial post that inspires debate but doesn\u2019t hold long-term appeal. In half a year it won\u2019t interest anybody.<\/p>\n\n
2.\u00a0\u00a0\u00a0\u00a0\u00a0 Guest Posting<\/h2>\n
3.\u00a0\u00a0\u00a0\u00a0\u00a0 Directories<\/h2>\n
4.\u00a0\u00a0\u00a0\u00a0\u00a0 Infographics<\/h2>\n
5.\u00a0\u00a0\u00a0\u00a0\u00a0 Create Long-Term Content<\/h2>\n