{"id":852,"date":"2016-03-21T18:56:55","date_gmt":"2016-03-21T10:56:55","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/blog\/?p=852"},"modified":"2018-06-09T22:42:56","modified_gmt":"2018-06-09T14:42:56","slug":"common-wordpress-search-engine-optimisation-mistakes","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/blog\/common-wordpress-search-engine-optimisation-mistakes\/","title":{"rendered":"Common WordPress Search Engine Optimisation Mistakes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-855\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wordpress\/wp-content\/uploads\/2016\/03\/WordPress-Search-Engine-Optimisation.jpg\" alt=\"WordPress-Search-Engine-Optimisation\" width=\"960\" height=\"600\" \/><\/p>\n<p><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/blog\/content-management-system-cms\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> is now designed with SEO in mind. Many webmasters use the CMS because of the<\/p>\n<p>fact that it is much easier to climb in search engine rankings thanks to the structure that is<\/p>\n<p>created and much more. The problem is that you cannot simply install WordPress on a domain<\/p>\n<p>and expect to climb fast. There are still various modifications that have to be made.<\/p>\n<p>Unfortunately, most new site owners do not know much about the process.<\/p>\n<p>&nbsp;<\/p>\n<p>Obviously, the best solution is to opt for the help of professional search engine optimisation<\/p>\n<p>specialists like those at <a href=\"https:\/\/www.magicdust.com.au\/search-engine-optimisation\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.magicdust.com.au\/search-engine-optimisation\/<\/a>. However,<\/p>\n<p>many do not have the necessary funds, especially when the first site is launched. With this in<\/p>\n<p>mind, here are some optimisation mistakes you should never make.<\/p>\n<p>&nbsp;<\/p>\n<p>Read on:\u00a0<a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/blog\/4-paid-traffic-sources-to-kickstart-your-inbound-marketing-efforts\/\" target=\"_blank\" rel=\"noopener\">4 Paid Traffic Sources To Kickstart Your Inbound Marketing Efforts<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Not Changing Permalinks<\/strong><\/p>\n<p>This is a clear sign that the WordPress site owner does not know what to do from an SEO point<\/p>\n<p>of view. One of the really important parts of on-site SEO is the structure of the URL. You need<\/p>\n<p>to be careful and change the structure so that it will include the keywords you will use in the title.<\/p>\n<p>Also, if you are going to post many articles, it is a good idea to add the date. Google loves fresh<\/p>\n<p>content and wants to see that your site is often updated. The permalinks make it a lot easier to<\/p>\n<p>rank and the Google Bot can easily understand what the article is about.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Not Installing An SEO Plugin<\/strong><\/p>\n<p>There are many different SEO plugins that are very good and that have to be considered<\/p>\n<p>whenever a WordPress site is launched. While it is completely true that the structure of the CMS<\/p>\n<p>system is really good for search engine optimisation purposes, we need to understand that<\/p>\n<p>there are various extras that are necessary for higher rankings.<\/p>\n<p>As a very simple example, the SEO plugins are going to automatically generate an XML<\/p>\n<p>sitemap that you can add to Google Webmaster Tools. This is really great because of the fact<\/p>\n<p>that it will let Google know when you publish a new article and makes the robot come to your<\/p>\n<p>site more often. You need to install the SEO plugin that you are comfortable with in order to rank<\/p>\n<p>higher in search engines.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Choosing An Inappropriate Theme<\/strong><\/p>\n<p>The possibility of making your WordPress site look exactly as you want it to is one of the huge<\/p>\n<p>advantages that are associated with the CMS. However, this does not mean that you can<\/p>\n<p>choose simply any theme. One of the common mistakes is choosing a theme that is older<\/p>\n<p>simply because it looks in a certain way. This can easily lead towards having a site that is not<\/p>\n<p>mobile friendly.<\/p>\n<p>&nbsp;<\/p>\n<p>Read on:\u00a0<a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/blog\/on-page-seo-basics-writing-the-best-page-titles-and-meta-tags-for-your-website\/\" target=\"_blank\" rel=\"noopener\">On-Page SEO basics \u2013 Writing The Best Page Titles and Meta-Tags for Your Website<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Conclusions<\/strong><\/p>\n<p>Simply installing WordPress does not mean that you are going to have a site that is perfect from<\/p>\n<p>an SEO point of view. A lot of extra work is necessary. Make sure that you learn everything<\/p>\n<p>about the CMS before you start promoting your website and never dismiss all the extras that are<\/p>\n<p>necessary for higher SERP.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress is now designed with SEO in mind. Many webmasters use the CMS because of the fact that it is much easier to climb in search engine rankings thanks to<\/p>\n","protected":false},"author":1,"featured_media":855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_selected_social_profile":[]},"categories":[6],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/posts\/852"}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/comments?post=852"}],"version-history":[{"count":1,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/posts\/852\/revisions"}],"predecessor-version":[{"id":26475,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/posts\/852\/revisions\/26475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/media?parent=852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/categories?post=852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/novage.com.sg\/wp-json\/wp\/v2\/tags?post=852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}