{"id":1478,"date":"2025-08-26T15:06:22","date_gmt":"2025-08-26T07:06:22","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/?post_type=product&p=1478"},"modified":"2026-05-12T18:28:38","modified_gmt":"2026-05-12T10:28:38","slug":"the-price-of-being-fair-the-fairprice-group-story","status":"publish","type":"product","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/product\/the-price-of-being-fair-the-fairprice-group-story\/","title":{"rendered":"The Price of Being Fair: The FairPrice Group Story"},"content":{"rendered":"\t\t
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Sue-Ann Chia<\/strong>\u00a0is a journalist and editor of\u00a0The Price of Being Fair: The FairPrice Group Story<\/em>, a No. 1 bestseller and winner of the Popular Readers\u2019 Choice Awards in 2023. She was a co-author of\u00a0The Last Fools: The Eight Immortals of Lee Kuan Yew<\/em>, another No. 1 bestseller in Singapore. She was an associate director at the Asia Journalism Fellowship, established by Temasek Foundation International, between 2012 and 2017. The veteran journalist had spent years as a senior political correspondent with\u00a0The Straits Times<\/em>\u00a0and copyeditor at\u00a0TODAY<\/em>, and her work has appeared in newspapers across Asia. She is a graduate of the Nanyang Technological University and Peking University.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Peh is a Singapore Literature Prize-winning author and journalist. He is the author of numerous bestsellers, including\u00a0Neither Civil Nor Servant, The Last Fools, and The First Fools.<\/i>\u00a0He also wrote a pair of authorised biographies on former Singapore Prime Minister Goh Chok Tong:\u00a0Tall Order<\/i>\u00a0and\u00a0Standing Tall<\/i>. His maiden solo title\u00a0When The Party Ends\u00a0<\/i>won the\u00a0SIngapore Literature Prize for its gripping on-the-ground reportage of ethnic riots, natural disasters, and political\u00a0upheavals. In addition, he has four picture books, including\u00a0Panjang<\/i>\u00a0which was shortlisted for the Hedwig Anuar Children’s Book Award and\u00a0Ready, Kueh Set, Go!<\/i>\u00a0which won the Singapore Book Awards in 2026. His books are repeated winners of the Popular Readers’ Choice Awards. He is a regular commentator on Singapore and China affairs, and was The Straits Times\u2019 news editor and China bureau chief. He is a political science graduate of the National University of Singapore and Columbia University in New York.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

ISBN: 978-981-18-7335-5 (Softcover)
\nPage Count: 200
\nYear Published: 2023
\nEdited by: Sue-Ann Chia & Peh Shing Huei
\nAuthors: Sue-Ann Chia, Peh Shing Huei, Samantha Boh, Justin Kor, Derek Wong, Toh Wen Li & Puah Rui Xian
\nPublisher: The Nutgraf Books
\nDimensions: 15 \u00d7 23 \u00d7 2 cm
\nFormat: Softback<\/p>\n

10 consecutive weeks on The Straits Times Bestsellers list (non-fiction) and 1st prize winner for the English (Adult) category at the Popular Readers\u2019 Choice Awards 2023!<\/em><\/p><\/blockquote>\n


\nSome praise it as a national treasure. Others tag it as the people\u2019s supermarket. Many simply call it \u201cNTUC.\u201d While NTUC FairPrice is a household Singaporean brand, the story of its rise from just one store in 1973 to over 500 today is little known.<\/strong><\/p>\n

As FairPrice Group celebrates its 50th anniversary in 2023, this authorised book traces its riveting success from a worker-led experiment to a S$4 billion food enterprise with more than 500,000 customers every day. Along the way, it has fought the biggest global and local challengers in the unforgiving retail market, from Carrefour to Cold Storage, from Sheng Siong to Amazon.<\/p>\n

In the hands of the writers behind the No. 1 bestseller\u00a0The Last Fools: The Eight Immortals of Lee Kuan Yew<\/em>, this title provides insights into business, management, politics, and more than a delicious dose of heritage and nostalgia.<\/p>\n

Behind the Book<\/strong><\/p>\n

Singapore\u2019s business landscape is peppered with notable names, from Singapore Airlines to DBS Bank to FairPrice Group. But how much do we really understand of these companies, and how they came to be?<\/p>\n

Our goal was to dispel the shroud of mystery around the much vaunted Singapore Inc, uncovering one of Singapore\u2019s most famous homegrown ventures in all its unvarnished glory.\u00a0The Price of Being Fair<\/strong><\/em>\u00a0is the result of almost 30 no-holds barred interviews with FairPrice Group\u2019s top management, past and present, as well as countless warehouse and store visits (and yes, drafts).<\/p>\n

Along the way, we learned a lot about what makes this beloved supermarket brand tick. Where to place condoms in a store? How to ensure Singaporeans have enough chickens to eat? What goes into balancing profit with purpose?<\/p>\n

We\u2019re proud to say that our team of seven writers only took six months to wrap this project \u2013 and that includes wrapping what we wrote in a chic minimalist cover, adorned with familiar supermarket price labels, no less.<\/p>\n","protected":false},"featured_media":1487,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":{"0":"post-1478","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-general","8":"first","9":"instock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-json\/wp\/v2\/product\/1478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-json\/wp\/v2\/comments?post=1478"}],"version-history":[{"count":11,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-json\/wp\/v2\/product\/1478\/revisions"}],"predecessor-version":[{"id":5103,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-json\/wp\/v2\/product\/1478\/revisions\/5103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-json\/wp\/v2\/media\/1487"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-json\/wp\/v2\/media?parent=1478"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-json\/wp\/v2\/product_brand?post=1478"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-json\/wp\/v2\/product_cat?post=1478"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-json\/wp\/v2\/product_tag?post=1478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}