{"id":1694,"date":"2025-08-27T13:58:42","date_gmt":"2025-08-27T05:58:42","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/?post_type=project&#038;p=1694"},"modified":"2025-09-08T13:03:08","modified_gmt":"2025-09-08T05:03:08","slug":"ft-stb","status":"publish","type":"project","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/project\/ft-stb\/","title":{"rendered":"Financial Times x Singapore Tourism Board (STB)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1694\" class=\"elementor elementor-1694\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"project\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-37b5a32 wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"37b5a32\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-91dcd29 wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"91dcd29\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b179a8 e-con-full e-flex e-con e-child\" data-id=\"3b179a8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b6a9c elementor-widget elementor-widget-button\" data-id=\"e4b6a9c\" data-element_type=\"widget\" id=\"go-back\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda5982 elementor-widget elementor-widget-heading\" data-id=\"bda5982\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Financial Times x Singapore Tourism Board (STB)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ce71c elementor-widget elementor-widget-heading\" data-id=\"64ce71c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bringing the boom to business tourism<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1be6ef8 e-con-full e-flex e-con e-child\" data-id=\"1be6ef8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f0c522 elementor-widget elementor-widget-heading\" data-id=\"6f0c522\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Media<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5119e64 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5119e64\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-brain\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M208 0c-29.9 0-54.7 20.5-61.8 48.2-.8 0-1.4-.2-2.2-.2-35.3 0-64 28.7-64 64 0 4.8.6 9.5 1.7 14C52.5 138 32 166.6 32 200c0 12.6 3.2 24.3 8.3 34.9C16.3 248.7 0 274.3 0 304c0 33.3 20.4 61.9 49.4 73.9-.9 4.6-1.4 9.3-1.4 14.1 0 39.8 32.2 72 72 72 4.1 0 8.1-.5 12-1.2 9.6 28.5 36.2 49.2 68 49.2 39.8 0 72-32.2 72-72V64c0-35.3-28.7-64-64-64zm368 304c0-29.7-16.3-55.3-40.3-69.1 5.2-10.6 8.3-22.3 8.3-34.9 0-33.4-20.5-62-49.7-74 1-4.5 1.7-9.2 1.7-14 0-35.3-28.7-64-64-64-.8 0-1.5.2-2.2.2C422.7 20.5 397.9 0 368 0c-35.3 0-64 28.6-64 64v376c0 39.8 32.2 72 72 72 31.8 0 58.4-20.7 68-49.2 3.9.7 7.9 1.2 12 1.2 39.8 0 72-32.2 72-72 0-4.8-.5-9.5-1.4-14.1 29-12 49.4-40.6 49.4-73.9z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content Strategy &amp; Development<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-graduation-cap\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M622.34 153.2L343.4 67.5c-15.2-4.67-31.6-4.67-46.79 0L17.66 153.2c-23.54 7.23-23.54 38.36 0 45.59l48.63 14.94c-10.67 13.19-17.23 29.28-17.88 46.9C38.78 266.15 32 276.11 32 288c0 10.78 5.68 19.85 13.86 25.65L20.33 428.53C18.11 438.52 25.71 448 35.94 448h56.11c10.24 0 17.84-9.48 15.62-19.47L82.14 313.65C90.32 307.85 96 298.78 96 288c0-11.57-6.47-21.25-15.66-26.87.76-15.02 8.44-28.3 20.69-36.72L296.6 284.5c9.06 2.78 26.44 6.25 46.79 0l278.95-85.7c23.55-7.24 23.55-38.36 0-45.6zM352.79 315.09c-28.53 8.76-52.84 3.92-65.59 0l-145.02-44.55L128 384c0 35.35 85.96 64 192 64s192-28.65 192-64l-14.18-113.47-145.03 44.56z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Thought Leadership Content<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-medal\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M223.75 130.75L154.62 15.54A31.997 31.997 0 0 0 127.18 0H16.03C3.08 0-4.5 14.57 2.92 25.18l111.27 158.96c29.72-27.77 67.52-46.83 109.56-53.39zM495.97 0H384.82c-11.24 0-21.66 5.9-27.44 15.54l-69.13 115.21c42.04 6.56 79.84 25.62 109.56 53.38L509.08 25.18C516.5 14.57 508.92 0 495.97 0zM256 160c-97.2 0-176 78.8-176 176s78.8 176 176 176 176-78.8 176-176-78.8-176-176-176zm92.52 157.26l-37.93 36.96 8.97 52.22c1.6 9.36-8.26 16.51-16.65 12.09L256 393.88l-46.9 24.65c-8.4 4.45-18.25-2.74-16.65-12.09l8.97-52.22-37.93-36.96c-6.82-6.64-3.05-18.23 6.35-19.59l52.43-7.64 23.43-47.52c2.11-4.28 6.19-6.39 10.28-6.39 4.11 0 8.22 2.14 10.33 6.39l23.43 47.52 52.43 7.64c9.4 1.36 13.17 12.95 6.35 19.59z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Branding<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c8a4a elementor-widget elementor-widget-html\" data-id=\"42c8a4a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"text\/javascript\">  jQuery(document).ready(function() { jQuery('#go-back').on('click', function() { window.history.go(-1);  return false; }); }); <\/script> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-72dbe00 e-flex e-con-boxed e-con e-parent\" data-id=\"72dbe00\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-701a5c1 e-con-full e-flex e-con e-child\" data-id=\"701a5c1\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e596c3 elementor-widget elementor-widget-heading\" data-id=\"1e596c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-411fc85 e-con-full e-flex e-con e-child\" data-id=\"411fc85\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a42d99f color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"a42d99f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe goal was to bring MICE to Singapore. Not the furry sort \u2013 more the suit and tie, gowns and gloves variety. Yes, we\u2019re referring to Meetings, Incentives, Conferences, and Exhibitions (MICE). \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-b09432a e-flex e-con-boxed e-con e-parent\" data-id=\"b09432a\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52588b4 e-con-full e-flex e-con e-child\" data-id=\"52588b4\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f366a elementor-widget elementor-widget-image\" data-id=\"b3f366a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/accenture-a-2048x1366-1.jpg\" class=\"attachment-full size-full wp-image-1785\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/accenture-a-2048x1366-1.jpg 2048w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/accenture-a-2048x1366-1-300x200.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/accenture-a-2048x1366-1-1024x683.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/accenture-a-2048x1366-1-768x512.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/accenture-a-2048x1366-1-1536x1025.jpg 1536w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/accenture-a-2048x1366-1-600x400.jpg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/accenture-a-2048x1366-1-150x100.jpg 150w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a003928 e-con-full e-flex e-con e-child\" data-id=\"a003928\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-390bd25 elementor-widget elementor-widget-heading\" data-id=\"390bd25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1258011 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"1258011\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTo attract business tourism to our island nation, we had to start with \u201cwhy\u201d. Why us, why now? To do so, we developed and conceptualised persuasive articles that captured Singapore\u2019s outsized impact on key global sectors, from financial services to agrifood.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-7deccb2 e-flex e-con-boxed e-con e-parent\" data-id=\"7deccb2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3665a96 e-con-full e-flex e-con e-child\" data-id=\"3665a96\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f60d0d7 elementor-widget elementor-widget-image\" data-id=\"f60d0d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1274\" height=\"1065\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/ft-stb.jpg\" class=\"attachment-full size-full wp-image-1786\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/ft-stb.jpg 1274w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/ft-stb-300x251.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/ft-stb-1024x856.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/ft-stb-768x642.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/ft-stb-600x502.jpg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/08\/ft-stb-150x125.jpg 150w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c83d53 e-con-full e-flex e-con e-child\" data-id=\"5c83d53\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8111291 elementor-widget elementor-widget-heading\" data-id=\"8111291\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ea35b color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"49ea35b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>An aesthetically pleasing, well-researched microsite that collated top voices and insights to make a clear case for why Singapore should be \u2013 and, indeed, is \u2013 a preferred destination for business tourism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-150224e e-flex e-con-boxed e-con e-parent\" data-id=\"150224e\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-743f2c8 elementor-widget elementor-widget-heading\" data-id=\"743f2c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f470452 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"f470452\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;783&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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