{"id":2529,"date":"2025-09-07T13:32:47","date_gmt":"2025-09-07T05:32:47","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/?post_type=project&#038;p=2529"},"modified":"2025-09-10T14:42:47","modified_gmt":"2025-09-10T06:42:47","slug":"sephora","status":"publish","type":"project","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/project\/sephora\/","title":{"rendered":"Sephora"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2529\" class=\"elementor elementor-2529\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"project\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-d7a9eb5 wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"d7a9eb5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-217a2bf wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"217a2bf\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-456422d e-con-full e-flex e-con e-child\" data-id=\"456422d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73d0c98 elementor-widget elementor-widget-button\" data-id=\"73d0c98\" data-element_type=\"widget\" id=\"go-back\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9e6437 elementor-widget elementor-widget-heading\" data-id=\"d9e6437\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sephora<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad389e elementor-widget elementor-widget-heading\" data-id=\"6ad389e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Giving beauty a fresh tech face<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d82b99 e-con-full e-flex e-con e-child\" data-id=\"7d82b99\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f09251c elementor-widget elementor-widget-heading\" data-id=\"f09251c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>Corporates<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70329df elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"70329df\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-brain\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M208 0c-29.9 0-54.7 20.5-61.8 48.2-.8 0-1.4-.2-2.2-.2-35.3 0-64 28.7-64 64 0 4.8.6 9.5 1.7 14C52.5 138 32 166.6 32 200c0 12.6 3.2 24.3 8.3 34.9C16.3 248.7 0 274.3 0 304c0 33.3 20.4 61.9 49.4 73.9-.9 4.6-1.4 9.3-1.4 14.1 0 39.8 32.2 72 72 72 4.1 0 8.1-.5 12-1.2 9.6 28.5 36.2 49.2 68 49.2 39.8 0 72-32.2 72-72V64c0-35.3-28.7-64-64-64zm368 304c0-29.7-16.3-55.3-40.3-69.1 5.2-10.6 8.3-22.3 8.3-34.9 0-33.4-20.5-62-49.7-74 1-4.5 1.7-9.2 1.7-14 0-35.3-28.7-64-64-64-.8 0-1.5.2-2.2.2C422.7 20.5 397.9 0 368 0c-35.3 0-64 28.6-64 64v376c0 39.8 32.2 72 72 72 31.8 0 58.4-20.7 68-49.2 3.9.7 7.9 1.2 12 1.2 39.8 0 72-32.2 72-72 0-4.8-.5-9.5-1.4-14.1 29-12 49.4-40.6 49.4-73.9z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content Strategy &amp; Development<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tablet-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 0H48C21.5 0 0 21.5 0 48v416c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V48c0-26.5-21.5-48-48-48zM224 480c-17.7 0-32-14.3-32-32s14.3-32 32-32 32 14.3 32 32-14.3 32-32 32zm176-108c0 6.6-5.4 12-12 12H60c-6.6 0-12-5.4-12-12V60c0-6.6 5.4-12 12-12h328c6.6 0 12 5.4 12 12v312z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Digital Communications<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e447e elementor-widget elementor-widget-html\" data-id=\"69e447e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"text\/javascript\">  jQuery(document).ready(function() { jQuery('#go-back').on('click', function() { window.history.go(-1);  return false; }); }); <\/script> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-4dde1e8 e-flex e-con-boxed e-con e-parent\" data-id=\"4dde1e8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-437ec30 e-con-full e-flex e-con e-child\" data-id=\"437ec30\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee2eac elementor-widget elementor-widget-heading\" data-id=\"6ee2eac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1842dd e-con-full e-flex e-con e-child\" data-id=\"c1842dd\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f05110 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"2f05110\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tGenerate articles for Sephora\u2019s content hub on all things beautiful in tech to position the brand as forward-looking, omnichannel, and vibrant. Is it a beauty brand or a tech firm selling cosmetics? It was all digital pens on deck to give this beauty retailer a tech makeover.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-460ac30 e-flex e-con-boxed e-con e-parent\" data-id=\"460ac30\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2efb39b e-con-full e-flex e-con e-child\" data-id=\"2efb39b\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4be14a3 elementor-widget elementor-widget-image\" data-id=\"4be14a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1237\" height=\"751\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/sephora-rx.jpg\" class=\"attachment-full size-full wp-image-2532\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/sephora-rx.jpg 1237w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/sephora-rx-300x182.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/sephora-rx-1024x622.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/sephora-rx-768x466.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/sephora-rx-600x364.jpg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/sephora-rx-150x91.jpg 150w\" sizes=\"(max-width: 1237px) 100vw, 1237px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18a542f e-con-full e-flex e-con e-child\" data-id=\"18a542f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5156980 elementor-widget elementor-widget-heading\" data-id=\"5156980\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc48d32 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"dc48d32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNo one wants to read an article full of tech jargon. So we wrote with accessibility in mind \u2013 and a strong human interest angle. After all, people are still at the heart of technology, AI robots notwithstanding.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-415a0c5 e-flex e-con-boxed e-con e-parent\" data-id=\"415a0c5\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-318f6b8 e-con-full e-flex e-con e-child\" data-id=\"318f6b8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b62b2b8 elementor-widget elementor-widget-image\" data-id=\"b62b2b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/sephora-rxxxx-1024x622-1.jpg\" class=\"attachment-full size-full wp-image-2533\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/sephora-rxxxx-1024x622-1.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/sephora-rxxxx-1024x622-1-300x182.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/sephora-rxxxx-1024x622-1-768x467.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/sephora-rxxxx-1024x622-1-600x364.jpg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/sephora-rxxxx-1024x622-1-150x91.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b19575 e-con-full e-flex e-con e-child\" data-id=\"2b19575\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6afae9e elementor-widget elementor-widget-heading\" data-id=\"6afae9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4685b0 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"c4685b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOur content enabled Sephora to differentiate itself to its customers and stakeholders not just as a beauty brand, but as a brand that marries beauty and technology.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-d040486 e-flex e-con-boxed e-con e-parent\" data-id=\"d040486\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b27dcae elementor-widget elementor-widget-heading\" data-id=\"b27dcae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f3650 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"e1f3650\" data-element_type=\"widget\" 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