{"id":3045,"date":"2025-09-08T15:45:37","date_gmt":"2025-09-08T07:45:37","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/?post_type=project&#038;p=3045"},"modified":"2025-09-23T15:52:59","modified_gmt":"2025-09-23T07:52:59","slug":"fairprice-group","status":"publish","type":"project","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/project\/fairprice-group\/","title":{"rendered":"FairPrice Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3045\" class=\"elementor elementor-3045\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"project\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-d7a9eb5 wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"d7a9eb5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-217a2bf wd-section-stretch e-flex e-con-boxed e-con e-parent\" data-id=\"217a2bf\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-456422d e-con-full e-flex e-con e-child\" data-id=\"456422d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea76c0 elementor-widget elementor-widget-button\" data-id=\"4ea76c0\" data-element_type=\"widget\" id=\"go-back\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go back<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9e6437 elementor-widget elementor-widget-heading\" data-id=\"d9e6437\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FairPrice Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad389e elementor-widget elementor-widget-heading\" data-id=\"6ad389e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tracing FairPrice's riveting success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d82b99 e-con-full e-flex e-con e-child\" data-id=\"7d82b99\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f09251c elementor-widget elementor-widget-heading\" data-id=\"f09251c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span>FMCG<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70329df elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"70329df\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-comments\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 192c0-88.4-93.1-160-208-160S0 103.6 0 192c0 34.3 14.1 65.9 38 92-13.4 30.2-35.5 54.2-35.8 54.5-2.2 2.3-2.8 5.7-1.5 8.7S4.8 352 8 352c36.6 0 66.9-12.3 88.7-25 32.2 15.7 70.3 25 111.3 25 114.9 0 208-71.6 208-160zm122 220c23.9-26 38-57.7 38-92 0-66.9-53.5-124.2-129.3-148.1.9 6.6 1.3 13.3 1.3 20.1 0 105.9-107.7 192-240 192-10.8 0-21.3-.8-31.7-1.9C207.8 439.6 281.8 480 368 480c41 0 79.1-9.2 111.3-25 21.8 12.7 52.1 25 88.7 25 3.2 0 6.1-1.9 7.3-4.8 1.3-2.9.7-6.3-1.5-8.7-.3-.3-22.4-24.2-35.8-54.5z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content Strategy &amp; Development<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-book-open\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M542.22 32.05c-54.8 3.11-163.72 14.43-230.96 55.59-4.64 2.84-7.27 7.89-7.27 13.17v363.87c0 11.55 12.63 18.85 23.28 13.49 69.18-34.82 169.23-44.32 218.7-46.92 16.89-.89 30.02-14.43 30.02-30.66V62.75c.01-17.71-15.35-31.74-33.77-30.7zM264.73 87.64C197.5 46.48 88.58 35.17 33.78 32.05 15.36 31.01 0 45.04 0 62.75V400.6c0 16.24 13.13 29.78 30.02 30.66 49.49 2.6 149.59 12.11 218.77 46.95 10.62 5.35 23.21-1.94 23.21-13.46V100.63c0-5.29-2.62-10.14-7.27-12.99z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Book &amp; Custom Publishing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-volume-up\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M215.03 71.05L126.06 160H24c-13.26 0-24 10.74-24 24v144c0 13.25 10.74 24 24 24h102.06l88.97 88.95c15.03 15.03 40.97 4.47 40.97-16.97V88.02c0-21.46-25.96-31.98-40.97-16.97zm233.32-51.08c-11.17-7.33-26.18-4.24-33.51 6.95-7.34 11.17-4.22 26.18 6.95 33.51 66.27 43.49 105.82 116.6 105.82 195.58 0 78.98-39.55 152.09-105.82 195.58-11.17 7.32-14.29 22.34-6.95 33.5 7.04 10.71 21.93 14.56 33.51 6.95C528.27 439.58 576 351.33 576 256S528.27 72.43 448.35 19.97zM480 256c0-63.53-32.06-121.94-85.77-156.24-11.19-7.14-26.03-3.82-33.12 7.46s-3.78 26.21 7.41 33.36C408.27 165.97 432 209.11 432 256s-23.73 90.03-63.48 115.42c-11.19 7.14-14.5 22.07-7.41 33.36 6.51 10.36 21.12 15.14 33.12 7.46C447.94 377.94 480 319.54 480 256zm-141.77-76.87c-11.58-6.33-26.19-2.16-32.61 9.45-6.39 11.61-2.16 26.2 9.45 32.61C327.98 228.28 336 241.63 336 256c0 14.38-8.02 27.72-20.92 34.81-11.61 6.41-15.84 21-9.45 32.61 6.43 11.66 21.05 15.8 32.61 9.45 28.23-15.55 45.77-45 45.77-76.88s-17.54-61.32-45.78-76.86z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-handshake\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M519.2 127.9l-47.6-47.6A56.252 56.252 0 0 0 432 64H205.2c-14.8 0-29.1 5.9-39.6 16.3L118 127.9H0v255.7h64c17.6 0 31.8-14.2 31.9-31.7h9.1l84.6 76.4c30.9 25.1 73.8 25.7 105.6 3.8 12.5 10.8 26 15.9 41.1 15.9 18.2 0 35.3-7.4 48.8-24 22.1 8.7 48.2 2.6 64-16.8l26.2-32.3c5.6-6.9 9.1-14.8 10.9-23h57.9c.1 17.5 14.4 31.7 31.9 31.7h64V127.9H519.2zM48 351.6c-8.8 0-16-7.2-16-16s7.2-16 16-16 16 7.2 16 16c0 8.9-7.2 16-16 16zm390-6.9l-26.1 32.2c-2.8 3.4-7.8 4-11.3 1.2l-23.9-19.4-30 36.5c-6 7.3-15 4.8-18 2.4l-36.8-31.5-15.6 19.2c-13.9 17.1-39.2 19.7-55.3 6.6l-97.3-88H96V175.8h41.9l61.7-61.6c2-.8 3.7-1.5 5.7-2.3H262l-38.7 35.5c-29.4 26.9-31.1 72.3-4.4 101.3 14.8 16.2 61.2 41.2 101.5 4.4l8.2-7.5 108.2 87.8c3.4 2.8 3.9 7.9 1.2 11.3zm106-40.8h-69.2c-2.3-2.8-4.9-5.4-7.7-7.7l-102.7-83.4 12.5-11.4c6.5-6 7-16.1 1-22.6L367 167.1c-6-6.5-16.1-6.9-22.6-1l-55.2 50.6c-9.5 8.7-25.7 9.4-34.6 0-9.3-9.9-8.5-25.1 1.2-33.9l65.6-60.1c7.4-6.8 17-10.5 27-10.5l83.7-.2c2.1 0 4.1.8 5.5 2.3l61.7 61.6H544v128zm48 47.7c-8.8 0-16-7.2-16-16s7.2-16 16-16 16 7.2 16 16c0 8.9-7.2 16-16 16z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Public Relations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-medal\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M223.75 130.75L154.62 15.54A31.997 31.997 0 0 0 127.18 0H16.03C3.08 0-4.5 14.57 2.92 25.18l111.27 158.96c29.72-27.77 67.52-46.83 109.56-53.39zM495.97 0H384.82c-11.24 0-21.66 5.9-27.44 15.54l-69.13 115.21c42.04 6.56 79.84 25.62 109.56 53.38L509.08 25.18C516.5 14.57 508.92 0 495.97 0zM256 160c-97.2 0-176 78.8-176 176s78.8 176 176 176 176-78.8 176-176-78.8-176-176-176zm92.52 157.26l-37.93 36.96 8.97 52.22c1.6 9.36-8.26 16.51-16.65 12.09L256 393.88l-46.9 24.65c-8.4 4.45-18.25-2.74-16.65-12.09l8.97-52.22-37.93-36.96c-6.82-6.64-3.05-18.23 6.35-19.59l52.43-7.64 23.43-47.52c2.11-4.28 6.19-6.39 10.28-6.39 4.11 0 8.22 2.14 10.33 6.39l23.43 47.52 52.43 7.64c9.4 1.36 13.17 12.95 6.35 19.59z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Branding<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6be9f7 elementor-widget elementor-widget-html\" data-id=\"f6be9f7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"text\/javascript\">  jQuery(document).ready(function() { jQuery('#go-back').on('click', function() { window.history.go(-1);  return false; }); }); <\/script> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-4dde1e8 e-flex e-con-boxed e-con e-parent\" data-id=\"4dde1e8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-437ec30 e-con-full e-flex e-con e-child\" data-id=\"437ec30\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee2eac elementor-widget elementor-widget-heading\" data-id=\"6ee2eac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Brief<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1842dd e-con-full e-flex e-con e-child\" data-id=\"c1842dd\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f05110 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"2f05110\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWhen the FairPrice Group turned 50, we were tasked to tell its improbable success story; celebrate the people, products, and places behind its success; and reveal the tensions and struggles faced as it balances profit with purpose. Some say FairPrice is going atas, but we say this retailer has always had a heart.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-460ac30 e-flex e-con-boxed e-con e-parent\" data-id=\"460ac30\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2efb39b e-con-full e-flex e-con e-child\" data-id=\"2efb39b\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4be14a3 elementor-widget elementor-widget-image\" data-id=\"4be14a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1216\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/fair-price-copy-2048x1216-1.jpg\" class=\"attachment-full size-full wp-image-3049\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/fair-price-copy-2048x1216-1.jpg 2048w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/fair-price-copy-2048x1216-1-300x178.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/fair-price-copy-2048x1216-1-1024x608.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/fair-price-copy-2048x1216-1-768x456.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/fair-price-copy-2048x1216-1-1536x912.jpg 1536w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/fair-price-copy-2048x1216-1-600x356.jpg 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/fair-price-copy-2048x1216-1-150x89.jpg 150w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18a542f e-con-full e-flex e-con e-child\" data-id=\"18a542f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5156980 elementor-widget elementor-widget-heading\" data-id=\"5156980\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc48d32 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"dc48d32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe brought two books to print within six months: It Takes a Great Deal: A Catalogue of FairPrice Stories and The Price of Being Fair: The FairPrice Group Story. The former encapsulates the transformation of the food enterprise through 50 stories that mark significant milestones in its journey, while the latter traces its remarkable rise to the top in a cut-throat retail industry (and was sold commercially in major bookstores, too!).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-415a0c5 e-flex e-con-boxed e-con e-parent\" data-id=\"415a0c5\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-318f6b8 e-con-full e-flex e-con e-child\" data-id=\"318f6b8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b62b2b8 elementor-widget elementor-widget-image\" data-id=\"b62b2b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/the-price-of-being-fair-2-1024x791-1.png\" class=\"attachment-full size-full wp-image-3050\" alt=\"\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/the-price-of-being-fair-2-1024x791-1.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/the-price-of-being-fair-2-1024x791-1-300x232.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/the-price-of-being-fair-2-1024x791-1-768x593.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/the-price-of-being-fair-2-1024x791-1-600x463.png 600w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/the-price-of-being-fair-2-1024x791-1-150x116.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b19575 e-con-full e-flex e-con e-child\" data-id=\"2b19575\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6afae9e elementor-widget elementor-widget-heading\" data-id=\"6afae9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4685b0 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"c4685b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe Price of Being Fair was on The Straits Times Bestsellers list (non-fiction) for 10 consecutive weeks, edging out strong competitors. We also landed wide coverage of the book in mainstream media including CNA\u2019s Singapore Tonight, The Straits Times, and Lianhe Zaobao. But the cherry on top was winning first prize for the English (Adult) category at the Popular Readers\u2019 Choice Awards 2023!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01cb85e e-con-full wd-section-stretch e-flex e-con e-parent\" data-id=\"01cb85e\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-067da26 elementor-widget elementor-widget-heading\" data-id=\"067da26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Gallery\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-049cdc0 elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"049cdc0\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 9\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"049cdc0\" data-elementor-lightbox-title=\"pobf-sample_Page_1-scaled\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA1OSwidXJsIjoiaHR0cHM6XC9cL251dGdyYWYuY29tLnNnXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvcG9iZi1zYW1wbGVfUGFnZV8xLXNjYWxlZC0xLmpwZyIsInNsaWRlc2hvdyI6IjA0OWNkYzAifQ%3D%3D\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_1-scaled-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_1-scaled-1.jpg\" alt=\"pobf-sample_Page_1-scaled\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 9\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"049cdc0\" data-elementor-lightbox-title=\"pobf-sample_Page_2-scaled\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA1OCwidXJsIjoiaHR0cHM6XC9cL251dGdyYWYuY29tLnNnXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvcG9iZi1zYW1wbGVfUGFnZV8yLXNjYWxlZC0xLmpwZyIsInNsaWRlc2hvdyI6IjA0OWNkYzAifQ%3D%3D\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_2-scaled-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_2-scaled-1.jpg\" alt=\"pobf-sample_Page_2-scaled\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 9\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"049cdc0\" data-elementor-lightbox-title=\"pobf-sample_Page_3-scaled\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA1NywidXJsIjoiaHR0cHM6XC9cL251dGdyYWYuY29tLnNnXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvcG9iZi1zYW1wbGVfUGFnZV8zLXNjYWxlZC0xLmpwZyIsInNsaWRlc2hvdyI6IjA0OWNkYzAifQ%3D%3D\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_3-scaled-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_3-scaled-1.jpg\" alt=\"pobf-sample_Page_3-scaled\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 9\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"049cdc0\" data-elementor-lightbox-title=\"pobf-sample_Page_4-scaled\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA1NiwidXJsIjoiaHR0cHM6XC9cL251dGdyYWYuY29tLnNnXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvcG9iZi1zYW1wbGVfUGFnZV80LXNjYWxlZC0xLmpwZyIsInNsaWRlc2hvdyI6IjA0OWNkYzAifQ%3D%3D\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_4-scaled-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_4-scaled-1.jpg\" alt=\"pobf-sample_Page_4-scaled\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 9\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"049cdc0\" data-elementor-lightbox-title=\"pobf-sample_Page_5-scaled\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA1NSwidXJsIjoiaHR0cHM6XC9cL251dGdyYWYuY29tLnNnXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvcG9iZi1zYW1wbGVfUGFnZV81LXNjYWxlZC0xLmpwZyIsInNsaWRlc2hvdyI6IjA0OWNkYzAifQ%3D%3D\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_5-scaled-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_5-scaled-1.jpg\" alt=\"pobf-sample_Page_5-scaled\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 9\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"049cdc0\" data-elementor-lightbox-title=\"pobf-sample_Page_9-scaled\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA1MSwidXJsIjoiaHR0cHM6XC9cL251dGdyYWYuY29tLnNnXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvcG9iZi1zYW1wbGVfUGFnZV85LXNjYWxlZC0xLmpwZyIsInNsaWRlc2hvdyI6IjA0OWNkYzAifQ%3D%3D\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_9-scaled-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_9-scaled-1.jpg\" alt=\"pobf-sample_Page_9-scaled\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 9\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"049cdc0\" data-elementor-lightbox-title=\"pobf-sample_Page_8-scaled\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA1MiwidXJsIjoiaHR0cHM6XC9cL251dGdyYWYuY29tLnNnXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvcG9iZi1zYW1wbGVfUGFnZV84LXNjYWxlZC0xLmpwZyIsInNsaWRlc2hvdyI6IjA0OWNkYzAifQ%3D%3D\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_8-scaled-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_8-scaled-1.jpg\" alt=\"pobf-sample_Page_8-scaled\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 9\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"049cdc0\" data-elementor-lightbox-title=\"pobf-sample_Page_7-scaled\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA1MywidXJsIjoiaHR0cHM6XC9cL251dGdyYWYuY29tLnNnXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvcG9iZi1zYW1wbGVfUGFnZV83LXNjYWxlZC0xLmpwZyIsInNsaWRlc2hvdyI6IjA0OWNkYzAifQ%3D%3D\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_7-scaled-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_7-scaled-1.jpg\" alt=\"pobf-sample_Page_7-scaled\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 9\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"049cdc0\" data-elementor-lightbox-title=\"pobf-sample_Page_6-scaled\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA1NCwidXJsIjoiaHR0cHM6XC9cL251dGdyYWYuY29tLnNnXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvcG9iZi1zYW1wbGVfUGFnZV82LXNjYWxlZC0xLmpwZyIsInNsaWRlc2hvdyI6IjA0OWNkYzAifQ%3D%3D\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_6-scaled-1.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/nutgraf.com.sg\/wp-content\/uploads\/2025\/09\/pobf-sample_Page_6-scaled-1.jpg\" alt=\"pobf-sample_Page_6-scaled\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-fcf7808 e-flex e-con-boxed e-con e-parent\" data-id=\"fcf7808\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b95e76a elementor-widget elementor-widget-heading\" data-id=\"b95e76a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f29d05 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"6f29d05\" data-element_type=\"widget\" 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