{"id":14422,"date":"2022-02-24T11:40:53","date_gmt":"2022-02-24T03:40:53","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/?page_id=14422"},"modified":"2025-04-02T15:32:51","modified_gmt":"2025-04-02T07:32:51","slug":"lazada-festive-pop-up","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/case-studies\/lazada-festive-pop-up\/","title":{"rendered":"Case Study: Lazada Festive Pop-Up"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14422\" class=\"elementor elementor-14422\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e47bb22 elementor-section-full_width elementor-section-height-min-height elementor-hidden-mobile elementor-hidden-tablet elementor-section-height-default elementor-section-items-middle\" data-id=\"e47bb22\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bbeec38\" data-id=\"bbeec38\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4dc3302 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dc3302\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72c5996\" data-id=\"72c5996\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0d7d78 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"e0d7d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tBRAND ACTIVATION\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b637a2\" data-id=\"7b637a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab490c2 elementor-widget elementor-widget-heading\" data-id=\"ab490c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How Lazada boosted awareness of its LazMall and LazMall Prestige channels and drove online-to-offline shopper engagement<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0c2c43c elementor-hidden-tablet\" data-id=\"0c2c43c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e59c860\" data-id=\"e59c860\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2452dd6 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2452dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"224.88\" viewBox=\"0 0 224.88 225\" height=\"225\"><defs><clipPath id=\"a\"><path d=\"M 13 0.0585938 L 202.578125 0.0585938 L 202.578125 224.9375 L 13 224.9375 Z M 13 0.0585938\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#a)\"><path fill=\"#D53B1E\" d=\"M 195.667969 0.0546875 L 191.398438 1.855469 L 197.347656 4.628906 Z M 180.867188 6.304688 L 156.300781 16.671875 L 175.195312 26.519531 L 200.765625 15.570312 Z M 130.558594 27.511719 L 130.496094 27.566406 L 130.589844 27.527344 Z M 127.558594 28.800781 L 127.492188 28.832031 L 127.558594 28.804688 L 127.5625 28.804688 C 127.5625 28.804688 127.5625 28.800781 127.5625 28.800781 Z M 118.96875 31.585938 L 118.933594 31.605469 L 118.933594 31.609375 L 118.96875 31.625 C 118.972656 31.609375 118.972656 31.597656 118.972656 31.585938 Z M 119.953125 31.980469 L 119.835938 32.007812 L 119.835938 32.011719 L 119.898438 32.039062 L 119.957031 32.015625 L 119.960938 32.011719 C 119.960938 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48.382812 L 124.128906 48.382812 L 140.601562 41.328125 L 140.605469 41.328125 C 140.613281 41.316406 140.621094 41.304688 140.628906 41.292969 L 140.632812 41.292969 Z M 76.554688 50.300781 L 76.511719 50.351562 L 76.589844 50.320312 Z M 91.355469 44.085938 L 76.589844 50.320312 L 95.546875 60.621094 L 113.066406 53.121094 C 113.070312 53.105469 113.078125 53.089844 113.082031 53.074219 Z M 95.546875 60.621094 L 95.371094 60.695312 C 95.4375 60.683594 95.515625 60.671875 95.613281 60.660156 L 95.617188 60.65625 Z M 33.039062 68.644531 L 32.921875 68.753906 L 33.105469 68.675781 Z M 21.9375 73.011719 L 22.375 73.203125 L 22.433594 73.179688 Z M 66.65625 54.570312 C 66.535156 54.605469 66.410156 54.636719 66.28125 54.671875 L 33.105469 68.675781 L 54.585938 78.15625 L 85.523438 64.910156 L 85.527344 64.910156 C 85.539062 64.886719 85.550781 64.867188 85.5625 64.84375 L 66.660156 54.570312 Z M 54.585938 78.15625 L 54.1875 78.328125 C 54.429688 78.292969 54.636719 78.269531 54.804688 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101.207031 L 39 119.167969 L 75.058594 119.167969 L 91.6875 101.207031 Z M 202.417969 127.644531 L 158.445312 127.644531 L 158.449219 127.644531 C 157.925781 127.867188 157.359375 127.984375 156.785156 127.984375 C 156.300781 127.984375 155.8125 127.902344 155.335938 127.730469 C 155.265625 127.703125 155.191406 127.675781 155.121094 127.644531 L 29.234375 127.644531 L 29.238281 127.644531 C 28.515625 128.148438 27.664062 128.410156 26.804688 128.410156 C 26.421875 128.410156 26.039062 128.359375 25.664062 128.257812 L 25.660156 128.253906 L 25.660156 133.1875 L 25.664062 133.1875 C 26.5625 184.007812 26.558594 214.183594 25.660156 223.714844 L 25.660156 224.914062 L 202.417969 224.914062 Z M 202.417969 127.644531\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">WATCH BEHIND THE SCENES<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20bcb10 elementor-widget elementor-widget-video\" data-id=\"20bcb10\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=2E6dwnpkYLQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b216a5 elementor-section-full_width elementor-section-height-min-height elementor-hidden-mobile elementor-hidden-desktop elementor-section-height-default elementor-section-items-middle\" data-id=\"5b216a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f3299f4\" data-id=\"f3299f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e2c036 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e2c036\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6c90150\" data-id=\"6c90150\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08087af elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"08087af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIN-PERSON EVENT\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-224ad68\" data-id=\"224ad68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf14a92 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"bf14a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAUDIENCE ENGAGEMENT\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c1bdf6b\" data-id=\"c1bdf6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7eae438 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eae438\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ef1919\" data-id=\"8ef1919\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ad4664 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"3ad4664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tBRAND ACTIVATION\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e34d91b\" data-id=\"e34d91b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-98352f9 elementor-widget elementor-widget-heading\" data-id=\"98352f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How Lazada boosted awareness of its LazMall and LazMall Prestige channels and drove online-to-offline shopper engagement<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-152fcca\" data-id=\"152fcca\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2c49ed elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a2c49ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"224.88\" viewBox=\"0 0 224.88 225\" height=\"225\"><defs><clipPath id=\"a\"><path d=\"M 13 0.0585938 L 202.578125 0.0585938 L 202.578125 224.9375 L 13 224.9375 Z M 13 0.0585938\"><\/path><\/clipPath><\/defs><g clip-path=\"url(#a)\"><path fill=\"#D53B1E\" d=\"M 195.667969 0.0546875 L 191.398438 1.855469 L 197.347656 4.628906 Z M 180.867188 6.304688 L 156.300781 16.671875 L 175.195312 26.519531 L 200.765625 15.570312 Z M 130.558594 27.511719 L 130.496094 27.566406 L 130.589844 27.527344 Z M 127.558594 28.800781 L 127.492188 28.832031 L 127.558594 28.804688 L 127.5625 28.804688 C 127.5625 28.804688 127.5625 28.800781 127.5625 28.800781 Z M 118.96875 31.585938 L 118.933594 31.605469 L 118.933594 31.609375 L 118.96875 31.625 C 118.972656 31.609375 118.972656 31.597656 118.972656 31.585938 Z M 119.953125 31.980469 L 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44.171875 Z M 119.898438 32.039062 L 102.332031 39.453125 L 123.933594 48.386719 C 124 48.386719 124.0625 48.382812 124.125 48.382812 L 124.128906 48.382812 L 140.601562 41.328125 L 140.605469 41.328125 C 140.613281 41.316406 140.621094 41.304688 140.628906 41.292969 L 140.632812 41.292969 Z M 76.554688 50.300781 L 76.511719 50.351562 L 76.589844 50.320312 Z M 91.355469 44.085938 L 76.589844 50.320312 L 95.546875 60.621094 L 113.066406 53.121094 C 113.070312 53.105469 113.078125 53.089844 113.082031 53.074219 Z M 95.546875 60.621094 L 95.371094 60.695312 C 95.4375 60.683594 95.515625 60.671875 95.613281 60.660156 L 95.617188 60.65625 Z M 33.039062 68.644531 L 32.921875 68.753906 L 33.105469 68.675781 Z M 21.9375 73.011719 L 22.375 73.203125 L 22.433594 73.179688 Z M 66.65625 54.570312 C 66.535156 54.605469 66.410156 54.636719 66.28125 54.671875 L 33.105469 68.675781 L 54.585938 78.15625 L 85.523438 64.910156 L 85.527344 64.910156 C 85.539062 64.886719 85.550781 64.867188 85.5625 64.84375 L 66.660156 54.570312 Z M 54.585938 78.15625 L 54.1875 78.328125 C 54.429688 78.292969 54.636719 78.269531 54.804688 78.253906 Z M 22.375 73.203125 L 13.179688 77.085938 L 22.980469 91.6875 L 43.515625 82.898438 C 43.457031 82.757812 43.398438 82.609375 43.339844 82.460938 L 43.34375 82.460938 Z M 202.417969 113.855469 L 197.738281 119.167969 L 202.417969 119.167969 Z M 25.660156 101.207031 L 25.660156 119.167969 L 26.09375 119.167969 L 46.703125 101.207031 Z M 103.242188 101.207031 L 86.617188 119.167969 L 101.339844 119.167969 L 117.203125 101.207031 Z M 128.390625 101.207031 C 128.246094 101.464844 128.070312 101.714844 127.867188 101.945312 L 112.65625 119.167969 L 130.878906 119.167969 L 146.472656 101.207031 Z M 157.691406 101.207031 C 157.632812 101.28125 157.578125 101.351562 157.515625 101.421875 L 142.109375 119.167969 L 155.089844 119.167969 L 170.148438 101.207031 Z M 181.21875 101.207031 L 166.160156 119.167969 L 186.433594 119.167969 L 200.078125 103.683594 C 200.714844 102.964844 201.539062 102.511719 202.414062 102.332031 L 202.417969 102.332031 L 202.417969 101.207031 Z M 59.609375 101.207031 L 39 119.167969 L 75.058594 119.167969 L 91.6875 101.207031 Z M 202.417969 127.644531 L 158.445312 127.644531 L 158.449219 127.644531 C 157.925781 127.867188 157.359375 127.984375 156.785156 127.984375 C 156.300781 127.984375 155.8125 127.902344 155.335938 127.730469 C 155.265625 127.703125 155.191406 127.675781 155.121094 127.644531 L 29.234375 127.644531 L 29.238281 127.644531 C 28.515625 128.148438 27.664062 128.410156 26.804688 128.410156 C 26.421875 128.410156 26.039062 128.359375 25.664062 128.257812 L 25.660156 128.253906 L 25.660156 133.1875 L 25.664062 133.1875 C 26.5625 184.007812 26.558594 214.183594 25.660156 223.714844 L 25.660156 224.914062 L 202.417969 224.914062 Z M 202.417969 127.644531\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">WATCH BEHIND THE SCENES<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3547b elementor-widget elementor-widget-video\" data-id=\"6e3547b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=2E6dwnpkYLQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c73272c elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"c73272c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50051e2\" data-id=\"50051e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1b12f6 elementor-widget elementor-widget-text-editor\" data-id=\"e1b12f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BEST RETAIL \/ SHOPPER MARKETING (SILVER) \u2022 BEST EXPERIENTIAL MARKETING (BRONZE) \u2022 BEST IMMERSIVE EXPERIENCE (BRONZE)\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b5514d\" data-id=\"3b5514d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d32f6e2 elementor-widget elementor-widget-image\" data-id=\"d32f6e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"344\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/08\/Marketing-Events-Awards-2022-logo-1024x344.png\" class=\"attachment-large size-large wp-image-19372\" alt=\"Events Awards 2022 logo\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/08\/Marketing-Events-Awards-2022-logo-1024x344.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/08\/Marketing-Events-Awards-2022-logo-300x101.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/08\/Marketing-Events-Awards-2022-logo-768x258.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/08\/Marketing-Events-Awards-2022-logo-1536x516.png 1536w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/08\/Marketing-Events-Awards-2022-logo.png 1710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-267d7b5 elementor-section-full_width elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-items-middle\" data-id=\"267d7b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:14653,&quot;url&quot;:&quot;https:\\\/\\\/unearthedproductions.com.sg\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Website-Hero-Banners-1.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-304ee1c\" data-id=\"304ee1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3da7262 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"3da7262\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf7613a\" data-id=\"cf7613a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7880254 elementor-widget elementor-widget-text-editor\" data-id=\"7880254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">IN-PERSON EVENT | AUDIENCE ENGAGEMENT |<br \/>BRAND ACTIVATION<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bfdd6a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3bfdd6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f0cd0 elementor-widget elementor-widget-text-editor\" data-id=\"b5f0cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How Lazada boosted awareness of its LazMall and LazMall Prestige channels and drove online-to-offline shopper engagement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4960a67\" data-id=\"4960a67\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c61ac1 elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0c61ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span 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78.328125 C 54.429688 78.292969 54.636719 78.269531 54.804688 78.253906 Z M 22.375 73.203125 L 13.179688 77.085938 L 22.980469 91.6875 L 43.515625 82.898438 C 43.457031 82.757812 43.398438 82.609375 43.339844 82.460938 L 43.34375 82.460938 Z M 202.417969 113.855469 L 197.738281 119.167969 L 202.417969 119.167969 Z M 25.660156 101.207031 L 25.660156 119.167969 L 26.09375 119.167969 L 46.703125 101.207031 Z M 103.242188 101.207031 L 86.617188 119.167969 L 101.339844 119.167969 L 117.203125 101.207031 Z M 128.390625 101.207031 C 128.246094 101.464844 128.070312 101.714844 127.867188 101.945312 L 112.65625 119.167969 L 130.878906 119.167969 L 146.472656 101.207031 Z M 157.691406 101.207031 C 157.632812 101.28125 157.578125 101.351562 157.515625 101.421875 L 142.109375 119.167969 L 155.089844 119.167969 L 170.148438 101.207031 Z M 181.21875 101.207031 L 166.160156 119.167969 L 186.433594 119.167969 L 200.078125 103.683594 C 200.714844 102.964844 201.539062 102.511719 202.414062 102.332031 L 202.417969 102.332031 L 202.417969 101.207031 Z M 59.609375 101.207031 L 39 119.167969 L 75.058594 119.167969 L 91.6875 101.207031 Z M 202.417969 127.644531 L 158.445312 127.644531 L 158.449219 127.644531 C 157.925781 127.867188 157.359375 127.984375 156.785156 127.984375 C 156.300781 127.984375 155.8125 127.902344 155.335938 127.730469 C 155.265625 127.703125 155.191406 127.675781 155.121094 127.644531 L 29.234375 127.644531 L 29.238281 127.644531 C 28.515625 128.148438 27.664062 128.410156 26.804688 128.410156 C 26.421875 128.410156 26.039062 128.359375 25.664062 128.257812 L 25.660156 128.253906 L 25.660156 133.1875 L 25.664062 133.1875 C 26.5625 184.007812 26.558594 214.183594 25.660156 223.714844 L 25.660156 224.914062 L 202.417969 224.914062 Z M 202.417969 127.644531\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">WATCH BEHIND THE SCENES<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150e6ea elementor-widget elementor-widget-video\" data-id=\"150e6ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=2E6dwnpkYLQ&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/unearthedproductions.com.sg\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Untitled-design-1.jpg&quot;,&quot;id&quot;:14573,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;lightbox&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-lightbox\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/embed\\\/2E6dwnpkYLQ?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=0&amp;mute=0&amp;rel=0&amp;cc_load_policy=0&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-150e6ea&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcLzJFNmR3bnBrWUxRP2ZlYXR1cmU9b2VtYmVkJnN0YXJ0JmVuZCZ3bW9kZT1vcGFxdWUmbG9vcD0wJmNvbnRyb2xzPTAmbXV0ZT0wJnJlbD0wJmNjX2xvYWRfcG9saWN5PTAiLCJhdXRvcGxheSI6IiIsIm1vZGFsT3B0aW9ucyI6eyJpZCI6ImVsZW1lbnRvci1saWdodGJveC0xNTBlNmVhIiwiZW50cmFuY2VBbmltYXRpb24iOiIiLCJlbnRyYW5jZUFuaW1hdGlvbl90YWJsZXQiOiIiLCJlbnRyYW5jZUFuaW1hdGlvbl9tb2JpbGUiOiIiLCJ2aWRlb0FzcGVjdFJhdGlvIjoiMTY5In19\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/elementor\/thumbs\/Untitled-design-1-pkz2bb66iw2gd0w0lyx30pfk5cstdtakbdbcum4w8g.jpg\" title=\"Untitled design\" alt=\"Untitled design\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbe3566 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbe3566\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9ddc38\" data-id=\"f9ddc38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab422d3 elementor-widget elementor-widget-image\" data-id=\"ab422d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/elementor\/thumbs\/Marketing-Events-Awards-2022-logo-ptaimkzdxraj91wbxpn98nuc3z2gcuhsd4gftowm0k.png\" title=\"Marketing Events Awards 2022 logo\" alt=\"Events Awards 2022 logo\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/50;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b49fbc3 elementor-widget elementor-widget-text-editor\" data-id=\"b49fbc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BEST RETAIL \/ SHOPPER MARKETING (SILVER)<br \/>BEST EXPERIENTIAL MARKETING (BRONZE)<br \/>BEST IMMERSIVE EXPERIENCE (BRONZE)\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a69a4b elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a69a4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae8958f\" data-id=\"ae8958f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eccac0f elementor-widget elementor-widget-image\" data-id=\"eccac0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/elementor\/thumbs\/Lazada-logo-pkz35uwroqswxb5s1qy7ax53sjv4r5xpy0unj6dvrc.png\" title=\"Lazada logo\" alt=\"Lazada\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/52;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-648c35c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"648c35c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-01d36ba\" data-id=\"01d36ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6e2a74 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c6e2a74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"335\" data-src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Lazada-logo.png\" class=\"attachment-full size-full wp-image-14620 lazyload\" alt=\"Lazada\" data-srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Lazada-logo.png 1280w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Lazada-logo-300x79.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Lazada-logo-1024x268.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Lazada-logo-768x201.png 768w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/335;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b6d4c3d\" data-id=\"b6d4c3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8aa316 elementor-widget elementor-widget-heading\" data-id=\"c8aa316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CLIENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-165e260 elementor-widget elementor-widget-text-editor\" data-id=\"165e260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As the leading e-commerce platform in Southeast Asia, Lazada is home to more than <\/span><span style=\"font-weight: 400;\">300<\/span><span style=\"font-weight: 400;\"> million products from over <\/span><span style=\"font-weight: 400;\">400,000<\/span><span style=\"font-weight: 400;\"> sellers and international brands. These brands are featured in the LazMall and LazMall Prestige channels, which aim to offer shoppers greater peace of mind with an authentic-products-only promise. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e69a1d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e69a1d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e306062\" data-id=\"e306062\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62b7ef1 elementor-widget elementor-widget-image\" data-id=\"62b7ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"693\" data-src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Case-Study-Boxes-5-1024x693.jpg\" class=\"attachment-large size-large wp-image-14633 lazyload\" alt=\"\" data-srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Case-Study-Boxes-5-1024x693.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Case-Study-Boxes-5-300x203.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Case-Study-Boxes-5-768x520.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Case-Study-Boxes-5-1536x1040.jpg 1536w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Case-Study-Boxes-5.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/693;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41655c elementor-widget elementor-widget-heading\" data-id=\"d41655c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64223d8 elementor-widget elementor-widget-text-editor\" data-id=\"64223d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Following its appointment as the official e-commerce partner of Orchard Road Business Association (ORBA), Lazada wanted to headline the year-end festivities on Orchard Road with a pop-up store. Located in the heart of Orchard Road, the Lazada Festive Pop-Up would run from <\/span><span style=\"font-weight: 400;\">1<\/span><span style=\"font-weight: 400;\"> Dec <\/span><span style=\"font-weight: 400;\">21<\/span><span style=\"font-weight: 400;\"> to<\/span><span style=\"font-weight: 400;\">\u00a02<\/span><span style=\"font-weight: 400;\"> Jan <\/span><span style=\"font-weight: 400;\">22<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">To appeal to the chic, sophisticated shoppers on Orchard Road, the LazMall- and LazMall Prestige-branded store carried a selection of more than <\/span><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">80<\/span><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"> unique holiday-inspired gift sets and limited-edition merchandise from over <\/span><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">20<\/span><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"> brands, including Muji, Lego, Bang &amp; Olufsen and Est\u00e9e Lauder.<\/span><\/p><p><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Each product was accompanied by a QR code that led shoppers to its listing on LazMall or LazMall Prestige, where they could purchase the items and have them delivered. This effectively combined the immediacy of offline shopping and the convenience of online shopping.<\/span><\/p><p><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">But to truly connect and engage with shoppers along Orchard Road, Lazada needed more than just an enticing range of products \u2013 it had to deliver a pop-up shopping experience unlike any other before it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91bc8e7\" data-id=\"91bc8e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b6f924 elementor-widget elementor-widget-image\" data-id=\"1b6f924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"693\" data-src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Case-Study-Boxes-4-1024x693.jpg\" class=\"attachment-large size-large wp-image-14632 lazyload\" alt=\"Lazada Heart Gram\" data-srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Case-Study-Boxes-4-1024x693.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Case-Study-Boxes-4-300x203.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Case-Study-Boxes-4-768x520.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Case-Study-Boxes-4-1536x1040.jpg 1536w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/2022\/02\/Case-Study-Boxes-4.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/693;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2277515 elementor-widget elementor-widget-heading\" data-id=\"2277515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT WE DID<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a08bb6a elementor-widget elementor-widget-text-editor\" data-id=\"a08bb6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Working with a pair of nondescript <\/span><span style=\"font-weight: 400;\">16 <\/span><span style=\"font-weight: 400;\">sqm containers provided by Lazada, we first focused on how we could transform them into two giant, eye-catching gift boxes to match the holiday theme.<\/span><\/p><p><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text );\">The centrepiece was a larger-than-life representation of Lazada&#8217;s iconic \u2018heart gram&#8217; logo, complete with a custom-programmed LED wall. For many shoppers, this was the perfect opportunity for social media snapshots.<\/span><\/p><p><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text );\">We also installed a mystery-prize vending machine that was designed to work seamlessly with the Lazada app. At <\/span><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text );\">$2 <\/span><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text );\">a pop, shoppers could exchange a ticket that they bought on the app for a surprise from the vending machine.<\/span><\/p><p><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text );\">Other activities include <\/span><i style=\"font-weight: inherit; color: var( --e-global-color-text );\"><span style=\"font-weight: 400;\">furoshiki<\/span><\/i><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text );\">, or traditional Japanese wrapping cloths, gift-wrapping workshops and calligraphy classes every weekend. Adventurous shoppers could put their newfound skills to good use at a DIY gift-wrapping station that came with an array of cards, ribbons and markers for them to personalise their presents.\u00a0<\/span><\/p><p><span style=\"font-size: 16px; font-weight: 400; color: var( --e-global-color-text );\">From conceptualising the design of the pop-up to building the set to planning the activities, we brought Lazada Festive Pop-Up to fruition in just 1 month.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32751b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32751b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e13b0d3\" data-id=\"e13b0d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08c3a7c elementor-widget elementor-widget-heading\" data-id=\"08c3a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE OUTCOME<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e88daf elementor-widget elementor-widget-text-editor\" data-id=\"8e88daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The Lazada Festive Pop-Up succeeded on three counts: celebrating Lazada&#8217;s partnership with ORBA in style, boosting the awareness of the authentic-products-only promise of the LazMall and LazMall Prestige channels and championing online-to-offline shopper engagement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6cac3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6cac3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f51334c\" data-id=\"f51334c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf046f elementor-widget elementor-widget-image\" data-id=\"5cf046f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/elementor\/thumbs\/Case-Studies-Result-Icons-6-pkz9prgjxsqkcyngo8kfy8o2uonj6uucj6e5mza1tc.png\" title=\"Earned Media\" alt=\"Earned Media\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 120px; --smush-placeholder-aspect-ratio: 120\/120;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd6806 elementor-widget elementor-widget-text-editor\" data-id=\"5bd6806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #d53b1e;\"><strong><span style=\"font-size: 32px;\">$150,000<\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23efc9a elementor-widget elementor-widget-text-editor\" data-id=\"23efc9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">earned in media coverage from the likes of The Straits Times, Channel NewsAsia, HardwareZone and many more<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ef15ff8\" data-id=\"ef15ff8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c604fd elementor-widget elementor-widget-image\" data-id=\"1c604fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/elementor\/thumbs\/HelloIAm-Result-Icons-1-pf4a2cozf9bnj6gm4ti5mqdtrkf0q3givyflkwjrn4.png\" title=\"Viewership\" alt=\"Viewership\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 120px; --smush-placeholder-aspect-ratio: 120\/120;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6afbf elementor-widget elementor-widget-text-editor\" data-id=\"5d6afbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #d53b1e;\"><strong><span style=\"font-size: 32px;\">396<\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f267ff elementor-widget elementor-widget-text-editor\" data-id=\"8f267ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">hours&#8217; worth of attention captured from shoppers on Orchard Road<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53b2d57\" data-id=\"53b2d57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcba0a4 elementor-widget elementor-widget-image\" data-id=\"fcba0a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/elementor\/thumbs\/Case-Studies-Result-Icons-6-pfw9ciomizhuizn3ju99ulnk4utbuyqut0ktg09ui8.png\" title=\"Audience\" alt=\"Audience\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 120px; --smush-placeholder-aspect-ratio: 120\/120;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb25991 elementor-widget elementor-widget-text-editor\" data-id=\"bb25991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #d53b1e;\"><strong><span style=\"font-size: 32px;\">5,600<\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-576bc2a elementor-widget elementor-widget-text-editor\" data-id=\"576bc2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">shoppers who visited Lazada Festive Pop-Up<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2770518 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2770518\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-c2b7142\" data-id=\"c2b7142\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d0a3428\" data-id=\"d0a3428\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-652489c elementor-widget elementor-widget-image\" data-id=\"652489c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/elementor\/thumbs\/Case-Studies-Result-Icons-5-pkz4qzjm360a6wbzlglw7uqzhftc7a47mbkkpecn8w.png\" title=\"Prizes\" alt=\"Prizes\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 120px; --smush-placeholder-aspect-ratio: 120\/120;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed2585 elementor-widget elementor-widget-text-editor\" data-id=\"0ed2585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #d53b1e;\"><strong><span style=\"font-size: 32px;\">1,000<\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b07cb elementor-widget elementor-widget-text-editor\" data-id=\"40b07cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">mystery prizes won from the vending machine<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5644e20\" data-id=\"5644e20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aeeb23 elementor-widget elementor-widget-image\" data-id=\"6aeeb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/unearthedproductions.com.sg\/wp-content\/uploads\/elementor\/thumbs\/Case-Studies-Result-Icons-7-pkza2bkx93xhheeqc5zzrkksl0r319p8lc6ph2noog.png\" title=\"Case Studies Result Icons (7)\" alt=\"Case Studies Result Icons (7)\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 120px; --smush-placeholder-aspect-ratio: 120\/120;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642fa71 elementor-widget elementor-widget-text-editor\" data-id=\"642fa71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #d53b1e;\"><strong><span style=\"font-size: 32px;\">500<\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df6b97 elementor-widget elementor-widget-text-editor\" data-id=\"0df6b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">attendees for the <i>furoshiki\u00a0<\/i>gift-wrapping workshops and calligraphy classes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b612016\" data-id=\"b612016\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-084fb79 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"084fb79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d444b8\" data-id=\"5d444b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-985d0b9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"985d0b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-557cb23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"557cb23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb5453c\" data-id=\"eb5453c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef53aa elementor-widget elementor-widget-text-editor\" data-id=\"7ef53aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #d53b1e;\"><strong><span style=\"font-size: 24px;\">Create your next in-person, hybrid or virtual event with us today<\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06ac4d4 elementor-widget elementor-widget-text-editor\" data-id=\"06ac4d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">We can&#8217;t wait to connect and bring your unique vision to life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af1cd7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af1cd7e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f301e44\" data-id=\"f301e44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-338298d\" data-id=\"338298d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa10454 elementor-widget elementor-widget-html\" data-id=\"aa10454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/20420882.js\" defer><\/script>\r\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"c1ccc6d5-03a9-4dac-bcc7-0de435190468\" data-portal-id=\"20420882\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3f10dff\" data-id=\"3f10dff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BRAND ACTIVATION How Lazada boosted awareness of its LazMall and LazMall Prestige channels and drove online-to-offline shopper engagement WATCH BEHIND THE SCENES IN-PERSON EVENT AUDIENCE [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14702,"parent":12130,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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