{"id":6963,"date":"2024-11-05T03:26:08","date_gmt":"2024-11-05T03:26:08","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/webpuppies.com.sg\/?p=6963"},"modified":"2026-05-05T16:03:11","modified_gmt":"2026-05-05T16:03:11","slug":"6-reasons-why-you-should-localise-your-website","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/webpuppies.com.sg\/6-reasons-why-you-should-localise-your-website\/","title":{"rendered":"6 Reasons Why You Should Localise Your Website"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6963\" class=\"elementor elementor-6963\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afd12f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afd12f3\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1b5f59\" data-id=\"c1b5f59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22df50d elementor-widget elementor-widget-text-editor\" data-id=\"22df50d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website localisation is the process of transforming a current website into a more accessible and usable platform for a foreign target audience. Contrary to popular belief, localisation is not just about translating the website into a specific language \u2013 it is an intricate process that considers cultural sensitivities as well. Here are six reasons why you should build a multilingual website for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c9e3b6 elementor-widget elementor-widget-spacer\" data-id=\"9c9e3b6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-306d8e6 elementor-widget elementor-widget-heading\" data-id=\"306d8e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Expand Global Market Presence\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6157787 elementor-widget elementor-widget-text-editor\" data-id=\"6157787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When you localise your website, you gain access to consumers from across the globe, and not just people who speak the language that your website is in. Research has shown that\u00a0<a href=\"https:\/\/hbr.org\/2012\/08\/speak-to-global-customers-in-t\">72.1% of consumers spend more time browsing websites in their own language<\/a>, and\u00a0<a href=\"https:\/\/www.prweb.com\/releases\/2014\/04\/prweb11725995.htm\">75% prefer to purchase products from localised websites.<\/a><\/p><p>For businesses looking to gain unprecedented access to global markets, website localisation is an effective way to expand their global market presence and attract international customers. With multilingual customer support representatives, you are also more likely to retain foreign consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a439d elementor-widget elementor-widget-spacer\" data-id=\"91a439d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed90bd elementor-widget elementor-widget-heading\" data-id=\"4ed90bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Build More Trust and Confidence in Consumers\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e5ba8 elementor-widget elementor-widget-text-editor\" data-id=\"63e5ba8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A localised website is an indication to customers that your brand understands and respects their respective cultures, which builds consumer trust. Customers will also have more confidence in your products or services if they are able to receive timely customer service from a support team that speaks their native language.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34f94a8 elementor-widget elementor-widget-spacer\" data-id=\"34f94a8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-805a10b elementor-widget elementor-widget-heading\" data-id=\"805a10b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Better User Experience\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e6e65 elementor-widget elementor-widget-text-editor\" data-id=\"13e6e65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did you know that it takes readers no more than 15 seconds to decide if they want to stay on a webpage? When deciding whether to stay or leave a website, these are the factors that people consider:<\/p><ul><li>Security<\/li><li>User-friendly\u00a0<a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/webpuppies.com.sg\/web-development-services\/\">web design<\/a><\/li><li>Relevant and readable content<\/li><li>Website speed<\/li><li>Eye-catching layout<\/li><li>Mobile-friendliness<\/li><\/ul><p>\u00a0<\/p><p>To increase the appeal of your website to foreign visitors, we recommend localising your website and adapt it to suit the culture, behaviour and online preferences of your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aea4954 elementor-widget elementor-widget-spacer\" data-id=\"aea4954\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e95073 elementor-widget elementor-widget-heading\" data-id=\"7e95073\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Improved Global SEO Ranking\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-109984c elementor-widget elementor-widget-text-editor\" data-id=\"109984c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most businesses probably already understand the importance of SEO and how it can increase the discoverability of your website among the overwhelming volume of information available on the Internet. But why stop at making your website SEO optimised in just one language? Localisation is the perfect way to consolidate your SEO ranking on foreign markets and help your website rank for content and keywords in multiple languages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0519625 elementor-widget elementor-widget-spacer\" data-id=\"0519625\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b53377d elementor-widget elementor-widget-heading\" data-id=\"b53377d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Give Your Business a Competitive Edge\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae548f3 elementor-widget elementor-widget-text-editor\" data-id=\"ae548f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website localisation can help you get ahead of your competitors by giving you access to global markets. This is especially true if your competition doesn\u2019t have localised websites yet. So, if you have plenty of resources and insightful content on your website, leverage that and make that information available to non-English speaking visitors too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5bfce6 elementor-widget elementor-widget-spacer\" data-id=\"b5bfce6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5188f6a elementor-widget elementor-widget-heading\" data-id=\"5188f6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Elevate Your Brand Image\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571b79a elementor-widget elementor-widget-text-editor\" data-id=\"571b79a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, website localisation serves to enhance your brand communication with your international customers and website visitors. By making it a point to translate and localise information on your website, you can have better control over the type of messages that you want to convey to your consumers.<\/p><p>Delivering consistent brand messaging and experiences across all markets also enables you to establish a stronger emotional connection with your audience. By connecting emotionally with your customers, you can\u00a0<a href=\"https:\/\/emarsys.com\/learn\/blog\/building-an-emotional-connection-with-customers\/\">promote long-lasting brand loyalty and boost sales.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46861f8 elementor-widget elementor-widget-spacer\" data-id=\"46861f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c863535 elementor-widget elementor-widget-heading\" data-id=\"c863535\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bede71f elementor-widget elementor-widget-text-editor\" data-id=\"bede71f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-wrapper-content\"><div class=\"section mcb-section \"><div class=\"section_wrapper mcb-section-inner\"><div class=\"wrap mcb-wrap one valign-top clearfix\"><div class=\"mcb-wrap-inner\"><div class=\"column mcb-column two-third column_column column-margin-\"><div class=\"column_attr clearfix\"><p>In summary, website localisation can bring a myriad of benefits to businesses, including access to global markets, a stronger global market presence and an improved brand image and reputation. Ultimately, all these benefits will translate into better profitability for your business. So, apart from web development and web design, it will be worth considering localisation for your company website as well.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Website localisation is the process of transforming a current website into a more accessible and usable platform for a foreign target audience. Contrary to popular belief, localisation is not just about translating the website into a specific language \u2013 it is an intricate process that considers cultural sensitivities as well. Here are six reasons why [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"6 reasons why you should","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Discover 6 compelling reasons to localise your website and create meaningful connections that boost SEO and 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