{"id":53920,"date":"2020-10-13T12:46:26","date_gmt":"2020-10-13T04:46:26","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/?p=53920"},"modified":"2026-07-10T13:41:47","modified_gmt":"2026-07-10T05:41:47","slug":"singapore-media-academy-trains-3e-accounting","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/press\/singapore-media-academy-trains-3e-accounting\/","title":{"rendered":"Singapore Media Academy Trains 3E Accounting"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>3E Accounting commissioned the Singapore Media Academy<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53921 alignright\" title=\"Singapore Media Academy Trains 3E Accounting\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-content\/uploads\/2020\/10\/photo-singapore-media-academy-trains-3e-accounting-400x300-2.jpg\" alt=\"Singapore Media Academy Trains 3E Accounting\" width=\"400\" height=\"300\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-content\/uploads\/2020\/10\/photo-singapore-media-academy-trains-3e-accounting-400x300-2.jpg 400w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-content\/uploads\/2020\/10\/photo-singapore-media-academy-trains-3e-accounting-400x300-2-300x225.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>3E Accounting commissioned the Singapore Media Academy to conduct Media Spokesperson Training for its Strategic Communications team, led by the company\u2019s management.<\/p>\n<p>&nbsp;<\/p>\n<p>Hosted at the MediaCorp campus at 1 Stars Avenue, the C-suite-level media training was conducted by Singapore Media Academy trainers who are veteran broadcast journalists. Through the media training, 3E Accounting PR and media team learnt how a journalist or reporter covers a story and conducts interviews. The team was given the unique opportunity to role-play scenarios supported by the full news desk and broadcast studio setup in Mediacorp, and coached by veteran trainers Augustine Anthuvan and Otelli Edwards in the following areas:<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"dt-pswp-item\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-content\/uploads\/2020\/10\/photo-singapore-media-academy-trains-3e-accounting-400x300-3.jpg\" data-dt-img-description=\"\" data-large_image_width=\"400\" data-large_image_height=\"300\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53925 alignright\" title=\"Singapore Media Academy Trains 3E Accounting\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-content\/uploads\/2020\/10\/photo-singapore-media-academy-trains-3e-accounting-1-400x300-1.jpg\" alt=\"Singapore Media Academy Trains 3E Accounting\" width=\"400\" height=\"300\" \/><\/a><\/p>\n<ol>\n<li>Managing the Media<\/li>\n<li>Door-stop Interview<\/li>\n<li>Conducting Media Briefing<\/li>\n<li>Managing Media Conference<\/li>\n<li>One-on-one LIVE TV Interview<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Chief Trainer Augustine Anthuvan was a journalist for more than 20 years. He started his career with Radio Singapore lnternational as Assistant Programme Director and radio broadcaster for 7 years, reporting on socio-political developments in Southeast Asia and became Channel News Asia\u2019s Executive Producer for the Perspectives panel discussion series which he helmed for 8 seasons. Over the span of 14 years, as a senior TV journalist, Augustine covered numerous overseas news assignments and has written, produced and narrated several documentary programmes.<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"dt-pswp-item\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-content\/uploads\/2020\/10\/photo-singapore-media-academy-trains-3e-accounting-400x300-4.jpg\" data-dt-img-description=\"\" data-large_image_width=\"400\" data-large_image_height=\"300\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53929 alignright\" title=\"Singapore Media Academy Trains 3E Accounting\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-content\/uploads\/2020\/10\/photo-singapore-media-academy-trains-3e-accounting-400x300-4.jpg\" alt=\"Singapore Media Academy Trains 3E Accounting\" width=\"400\" height=\"300\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-content\/uploads\/2020\/10\/photo-singapore-media-academy-trains-3e-accounting-400x300-4.jpg 400w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-content\/uploads\/2020\/10\/photo-singapore-media-academy-trains-3e-accounting-400x300-4-300x225.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a>Otelli Edwards hosted nightly news shows during the 2004 Olympics in Athens and produced current affairs and news programmes for Mediacorp&#8217;s news radio station, 938LIVE. She is currently the anchor newscaster for News 5, Mediacorp&#8217;s daily news bulletin on Channel 5.<br \/>\nUnder Augustine\u2019s and Otelli\u2019s guidance and coaching, 3E Accounting\u2019s management, together with the PR and media team, developed a strong understanding of how the newsroom environment operates. The training helped the team strengthen its media-handling skills, including how to approach different types of interviews, deliver key messages clearly and consistently, and project a professional image to the media and the public.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] 3E Accounting commissioned the Singapore Media Academy 3E Accounting commissioned the Singapore Media Academy to conduct Media Spokesperson Training for its Strategic Communications team, led by the company\u2019s management. &nbsp; Hosted at the MediaCorp campus at 1 Stars Avenue, the C-suite-level media training was conducted by Singapore Media Academy trainers who are veteran&hellip;<\/p>\n","protected":false},"author":57,"featured_media":105168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-53920","post","type-post","status-publish","format-standard","has-post-thumbnail","category-press","category-23","description-off"],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-json\/wp\/v2\/posts\/53920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-json\/wp\/v2\/comments?post=53920"}],"version-history":[{"count":3,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-json\/wp\/v2\/posts\/53920\/revisions"}],"predecessor-version":[{"id":107347,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-json\/wp\/v2\/posts\/53920\/revisions\/107347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-json\/wp\/v2\/media\/105168"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-json\/wp\/v2\/media?parent=53920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-json\/wp\/v2\/categories?post=53920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.3ecpa.com.sg\/wp-json\/wp\/v2\/tags?post=53920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}