{"id":1252,"date":"2023-04-11T13:43:06","date_gmt":"2023-04-11T05:43:06","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/?page_id=1252"},"modified":"2025-07-01T10:30:11","modified_gmt":"2025-07-01T02:30:11","slug":"our-story","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” video_bg=”use_video” enable_video_color_overlay=”true” video_overlay_color=”rgba(10,10,10,0.68)” video_external=”https:\/\/www.youtube.com\/watch?v=LtkwTfY4ymI” video_image=”87″ background_video_loading=”default” scene_position=”center” top_padding=”10%” constrain_group_1=”yes” bottom_padding=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”no-extra-padding” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”0″ column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_highlighted_text text_color=”#ffffff” scribble_color=”#f68b1e” style=”scribble” scribble_shape=”squiggle-underline” scribble_thickness=”regular” scribble_speed=”1.3s” scribble_easing=”ease_in_out” disable_mobile_animation=”true” font_size_tablet=”7vw” delay=”300″ font_line_height=”1.3″]\n

Introducing Song Song<\/em>,
\nBreadTalk’s new mascot!<\/h1>\n[\/nectar_highlighted_text][vc_column_text max_width=”750″]\n

Just like our signature Flosss, he’s fun, sometimes playful and full of bounce and energy. together with his creator – Master Chef, they are here to bring you joy and take you through the day, everyday!<\/h4>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”1″][\/vc_column_inner][\/vc_row_inner][nectar_video_lightbox link_style=”play_button” video_url=”https:\/\/www.youtube.com\/watch?v=LtkwTfY4ymI”][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” bg_color=”#ffffff” scene_position=”center” top_padding=”4%” constrain_group_1=”yes” bottom_padding=”4%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”88″ shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fixed” gradient_type=”advanced” shape_type=”” advanced_gradient_display_type=”linear”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”10px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”slight-fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”2065″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”15px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-6-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”]
<\/i> <\/div>
\n
Our Brand Story<\/h6>\n <\/div>
<\/div><\/div>[vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”7%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”20″][nectar_highlighted_text text_color=”#171717″ scribble_color=”#f68b1e” style=”scribble” scribble_shape=”squiggle-underline” scribble_thickness=”regular” scribble_speed=”1.3s” scribble_easing=”ease_in_out” disable_mobile_animation=”true” font_size_tablet=”7vw” delay=”300″ font_line_height=”1.4″]\n

How it started<\/em><\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”10″][vc_column_text max_width=”800″]Established in 2000, BreadTalk revolutionises the bakery industry by introducing itself as a trendy ‘Bread Boutique’ store, where customers can enjoy a unique shopping experience buying bread, akin to shopping in a fashion boutique. With a strong international presence across 15 markets and more than 400 stores globally, we’ve become known for our trendy and playful approach to bread, creating products that not only taste amazing, but also look and feel special.<\/p>\n

BreadTalk has elevated the art of bread-making since day one, with our innovative creations now a staple in many Asian diets. We continue to push the boundaries of what’s possible, combining tradition with modernity to create something truly special.<\/p>\n

Starting with just one outlet in Singapore, we quickly expanded throughout Asia and beyond, gaining a reputation for our innovative approach to baking and dedication to quality. We believe that baking is more than just a science \u2013 it’s an art form that requires passion, creativity, and attention to detail.<\/p>\n

Our focus on using only the finest and premium ingredients has earned us the trust and loyalty of customers worldwide. From our signature Flosss buns to our artisanal breads and pastries, each item is crafted with care and precision, ensuring that every bite is a delicious experience.<\/p>\n

Today, BreadTalk continues to push the boundaries of what’s possible in the bakery industry, while staying true to our roots and heritage. We’re proud to have created a brand that represents not only delicious baked goods, but also a commitment to innovation, creativity, and excellence.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” bottom_padding=”4%” bottom_padding_tablet=”10%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”people” advanced_gradient_angle=”88″ shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fixed” gradient_type=”advanced” shape_type=”” advanced_gradient_display_type=”linear”][vc_column column_padding=”padding-6-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”5%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”]

<\/i> <\/div>
\n
Our People<\/h6>\n <\/div>
<\/div><\/div>[vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”7%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”20″][nectar_highlighted_text text_color=”#171717″ scribble_color=”#f68b1e” style=”scribble” scribble_shape=”squiggle-underline” scribble_thickness=”regular” scribble_speed=”1.3s” scribble_easing=”ease_in_out” disable_mobile_animation=”true” font_size_tablet=”7vw” delay=”300″ font_line_height=”1.4″]\n

The heart of success<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”10″][vc_column_text max_width=”550″]The hard work and dedication of our exceptional employees have been critical to our success. Each staff member is an important part of our success, and we are dedicated to cultivating a culture that empowers them to thrive and reach their maximum potential.<\/p>\n

Our team is as diverse as the markets we serve, and we’re constantly thriving and creating outstanding delicacies year after year. Fostering an open environment where creativity thrives, providing our employees with the opportunities they need to keep developing.<\/p>\n

At the heart of BreadTalk, we have the Research & Development team \u2013 focusing on craftsmanship and on creating perfect harmony among textures, flavours and ingredients, the recipes are inspired from each passionate Chef\u2019s personal take on classic simplicity. Every bite\u2019s a joy as we continue to create products that bring an abundance of joy and goodness in order to satisfy the evolving needs of consumers. Their commitment to continuous innovation ensures that our bread selection is always evolving and adapting to meet our customers’ needs and preferences.[\/vc_column_text][nectar_cta btn_style=”text-reveal-wave” heading_tag=”p” button_color=”default” button_color_hover=”#f68b1e” text_color=”#f68b1e” text_color_hover=”#ffffff” button_border_color=”#f68b1e” button_border_color_hover=”#ffffff” button_border_thickness=”1px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” constrain_group_3=”yes” constrain_group_4=”yes” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”Be Part Of Us” url=”https:\/\/www.breadtalk.com\/career\/” class=”button-larger” margin_top=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”10px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”slight-fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”2100″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”15px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ bg_image=”2068″ bg_position=”center top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”7%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”masterchefs” advanced_gradient=”linear-gradient(0deg, rgba(255, 255, 255, 0.82) 21%, rgba(255,255,255,0.067) 61%)” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”advanced” shape_type=”” advanced_gradient_display_type=”linear”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”28%” top_padding_tablet=”60%” bottom_padding_tablet=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]

<\/i> <\/div>
\n
BreadTalk Chefs<\/h6>\n <\/div>
<\/div><\/div>[divider line_type=”No Line” custom_height=”10″][nectar_highlighted_text text_color=”#000000″ scribble_color=”#f68b1e” style=”scribble” scribble_shape=”squiggle-underline” scribble_thickness=”regular” scribble_speed=”1.3s” scribble_easing=”ease_in_out” disable_mobile_animation=”true” font_size_tablet=”7vw” delay=”300″ font_line_height=”1.4″]\n

Every creation. An endless devotion.<\/h2>\n[\/nectar_highlighted_text][vc_column_text max_width=”800″]A form of art that combines precision with the skills and unique perspectives of our Chefs where they emphasise creativity, innovation and attention to every step in the bread-making process. The end result is often a sensory delight \u2013 perfect bakes from breads to cakes. The chefs strive to achieve a perfect harmony in every recipe, balancing textures, flavours and ingredients reflecting our commitment to delight our senses with every bite.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f9f9f9″ scene_position=”center” top_padding=”6%” bottom_padding=”7%” top_padding_phone=”15%” constrain_group_5=”yes” bottom_padding_phone=”15%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
<\/i> <\/div>
\n
Craftsmanship<\/h6>\n <\/div>
<\/div><\/div>[divider line_type=”No Line” custom_height=”20″][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”default” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”The BreadTalk blueprint of constant innovation and reinvention.”][\/split_line_heading][split_line_heading animation_type=”line-reveal-by-space” font_style=”h4″ line_reveal_by_space_text_effect=”default” stagger_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”We focus on the perfect blend of natural ingredients, baking artistry, and modern technology. This exemplifies BreadTalk’s dedication to innovation and our response to the growing demand and ever-changing taste preference of consumers worldwide.” max_width=”900″][\/split_line_heading][divider line_type=”No Line” custom_height=”10″][carousel script=”carouFredSel” easing=”linear”][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1698202015942-0″ title=”Item” tab_id=”1698202015942-9″][fancy_box box_style=”image_above_text_underline” image_url=”2049″ image_aspect_ratio=”1-1″ content_color=”#000000″ border_radius=”10px” image_loading=”default” enable_animation=”true” animation=”fade-in-from-right”]\n

Premium, Handpicked Ingredients<\/h4>\n

We scour the world to source the highest quality natural ingredients, carefully handpicking items such as Japanese-milled flour. The ingredients are meticulously prepared from its raw state to create pastes and fillings within our Central Kitchen where we maintain unparalleled quality control. With attention paid to every detail, our products are guaranteed to delight.[\/fancy_box][\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1698202015978-9″ title=”Item” tab_id=”1698202015979-1″][fancy_box box_style=”image_above_text_underline” image_url=”2048″ image_aspect_ratio=”1-1″ content_color=”#000000″ border_radius=”10px” image_loading=”default” enable_animation=”true” animation=”fade-in-from-right” delay=”100″]\n

Craftsmanship<\/h4>\n

A form of art that combines precision with the skills and unique perspectives of our Chefs where they emphasise creativity, innovation and attention to every step in the bread-making process. The end result is often a sensory delight \u2013 perfect bakes from breads to cakes. The chefs strive to achieve a perfect harmony in every recipe, balancing textures, flavours and ingredients reflecting our commitment to delight our senses with every bite.[\/fancy_box][\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1698202015998-5″ title=”Item” tab_id=”1698202015999-10″][fancy_box box_style=”image_above_text_underline” image_url=”2050″ image_aspect_ratio=”1-1″ content_color=”#000000″ border_radius=”10px” image_loading=”default” enable_animation=”true” animation=”fade-in-from-right” delay=”200″]\n

Wholesome goodness<\/h4>\n

Every bite\u2019s a joy as we continue to create products that bring an abundance of joy and goodness in order to satisfy the evolving needs of consumers.[\/fancy_box][\/item][\/carousel][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” right_padding_tablet=”8%” bottom_margin=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”concept” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_highlighted_text text_color=”#000000″ scribble_color=”#f68b1e” style=”scribble” scribble_shape=”squiggle-underline” scribble_thickness=”regular” scribble_speed=”1.3s” scribble_easing=”ease_in_out” disable_mobile_animation=”true” font_size_tablet=”7vw” delay=”300″ font_line_height=”1.4″]\n

Concepts<\/em> over the years<\/h2>\n[\/nectar_highlighted_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text max_width=”700″]\n

At the heart of everything we do is creating unique and memorable experiences for our customers. We’re constantly improving our designs and exploring new ideas to provide customers with an exceptional shopping experience, striving to leave a lasting impression through our carefully designed store concepts.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\t\t\t\n\t\t\t

\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
2016<\/span><\/div><\/div>
January 1<\/div><\/div>
<\/i><\/div>
<\/div>
“Bread Boutique”<\/div>
\"“Bread<\/a><\/div>

\u201cBread Boutique\u201d \u2013 where the customer experience of buying bread was like shopping in a fashion boutique store. Visual livery of a transparent kitchen with chefs serving up hot and fresh, fragrant breads. Creatively-designed breads lay on sleek white corian display tops.<\/p>\n<\/div><\/div><\/div>

2017<\/span><\/div><\/div>
November 1<\/div><\/div>
<\/i><\/div>
<\/div>
“Elegance” Stainless steel<\/div>
\"“Elegance”<\/a><\/div>

\u201cElegance\u201d Stainless steel \u2013 understated elegance that uplifts the boutique-styled experience, while paying meticulous attention to the finest details, from the carefully curated interior design and decor to the meticulously produced breads and pastries.<\/p>\n<\/div><\/div><\/div>

2019<\/span><\/div><\/div>
January 1<\/div><\/div>
<\/i><\/div>
<\/div>
“Jewel”<\/div>
\"“Jewel”\"<\/a><\/div>

\u201cJewel\u201d \u2013 Boutique jewellery-inspired retail concept with our bakery creations delicately presented on diamond-cut surface interiors where it becomes true works of art. Highlighting on our euro-inspired bakery delights along with fresh hot sandwiches on-the-stove.<\/p>\n<\/div><\/div><\/div>

2020<\/span><\/div><\/div>
January 1<\/div><\/div>
<\/i><\/div>
<\/div>
“Rustic”<\/div>
\"“Rustic”\"<\/a><\/div>

\u201cRustic\u201d \u2013 Natural rustic concept inspired by the rich heritage of European bread-making artistry. Drawing inspiration from the bread-making art to craft our healthful recipes bringing about a tantalising array of natural yeast breads.<\/p>\n<\/div><\/div><\/div>

2022<\/span><\/div><\/div>
January 1<\/div><\/div>
<\/i><\/div>
<\/div>
“Chef\u2019s Table”<\/div>
\"“Chef\u2019s<\/a><\/div>

\u201cChef\u2019s Table\u201d \u2013 The Chef\u2019s Table, a culinary journey into a captivating private space. Our team of international chefs takes you through the stages of conceptualisation to the meticulous preparation of each bake to presentation that will leave you in awe.<\/p>\n<\/div><\/div><\/div>

September 1<\/div><\/div>
<\/i><\/div>
<\/div>
“Wabi-sabi”<\/div>
\"“Wabi-sabi”\"<\/a><\/div>

\u201cWabi-sabi\u201d \u2013 Art of imperfection, finding beauty in simplicity, authenticity and the transient nature of life. Wabi-sabi combines inspirations from the elements of nature with a neutral colour palette. Unlike minimalism, which seeks to streamline and eliminate clutter, wabi-sabi celebrates the knot in the wood or the wrinkle in the linen.<\/p>\n<\/div><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t

<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” video_bg=”use_video” enable_video_color_overlay=”true” video_overlay_color=”rgba(10,10,10,0.68)” video_external=”https:\/\/www.youtube.com\/watch?v=LtkwTfY4ymI” video_image=”87″ background_video_loading=”default” scene_position=”center” top_padding=”10%” constrain_group_1=”yes” bottom_padding=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit”…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1252","page","type-page","status-publish"],"acf":[],"yoast_head":"\nOur Story - BreadTalk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/our-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Story - BreadTalk\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” video_bg=”use_video” enable_video_color_overlay=”true” video_overlay_color=”rgba(10,10,10,0.68)” video_external=”https:\/\/www.youtube.com\/watch?v=LtkwTfY4ymI” video_image=”87″ background_video_loading=”default” scene_position=”center” top_padding=”10%” constrain_group_1=”yes” bottom_padding=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit”...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/our-story\/\" \/>\n<meta property=\"og:site_name\" content=\"BreadTalk\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T02:30:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/our-story\\\/\",\"url\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/our-story\\\/\",\"name\":\"Our Story - BreadTalk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/#website\"},\"datePublished\":\"2023-04-11T05:43:06+00:00\",\"dateModified\":\"2025-07-01T02:30:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/our-story\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.breadtalk.com.sg\\\/our-story\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/our-story\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/#website\",\"url\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/\",\"name\":\"BreadTalk\",\"description\":\"Our BreadTalk Singapore\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/#organization\",\"name\":\"BreadTalk\",\"url\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/BT-Newsletter-Logo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/BT-Newsletter-Logo-1.png\",\"width\":400,\"height\":140,\"caption\":\"BreadTalk\"},\"image\":{\"@id\":\"https:\\\/\\\/www.breadtalk.com.sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our Story - BreadTalk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/our-story\/","og_locale":"en_US","og_type":"article","og_title":"Our Story - BreadTalk","og_description":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” video_bg=”use_video” enable_video_color_overlay=”true” video_overlay_color=”rgba(10,10,10,0.68)” video_external=”https:\/\/www.youtube.com\/watch?v=LtkwTfY4ymI” video_image=”87″ background_video_loading=”default” scene_position=”center” top_padding=”10%” constrain_group_1=”yes” bottom_padding=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit”...","og_url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/our-story\/","og_site_name":"BreadTalk","article_modified_time":"2025-07-01T02:30:11+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/our-story\/","url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/our-story\/","name":"Our Story - BreadTalk","isPartOf":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/#website"},"datePublished":"2023-04-11T05:43:06+00:00","dateModified":"2025-07-01T02:30:11+00:00","breadcrumb":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/our-story\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/our-story\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/our-story\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/"},{"@type":"ListItem","position":2,"name":"Our Story"}]},{"@type":"WebSite","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/#website","url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/","name":"BreadTalk","description":"Our BreadTalk Singapore","publisher":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/#organization","name":"BreadTalk","url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/#\/schema\/logo\/image\/","url":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/wp-content\/uploads\/2025\/11\/BT-Newsletter-Logo-1.png","contentUrl":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/wp-content\/uploads\/2025\/11\/BT-Newsletter-Logo-1.png","width":400,"height":140,"caption":"BreadTalk"},"image":{"@id":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/wp-json\/wp\/v2\/pages\/1252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/wp-json\/wp\/v2\/comments?post=1252"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/wp-json\/wp\/v2\/pages\/1252\/revisions"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.breadtalk.com.sg\/wp-json\/wp\/v2\/media?parent=1252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}