The Business Times
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Helmi Yusof

Helmi Yusof

DEPUTY EDITOR (LIFESTYLE)

Helmi Yusof is the Deputy Editor of lifestyle news at The Business Times. He covers visuals arts, theatre, cinema, books, travel, leisure and lifestyle trends. He also profiles personalities and leaders from various industries. His Instagram username is @helmiseestuff. Prior to joining The Business Times, he was News Director at video news site RazorTV, and a journalist and sub-editor at The Straits Times.

emailhelmi@sph.com.sg
email@HelmiBT
Amni Musfirah (left) with ChildAid performers at Sing60 Music Festival on Dec 6, 2025. She is the creative director for ChildAid 2026.
ARTS

ChildAid 2026 goes outdoors with free music and arts festival at UOB Plaza

2026-10-26T12:00:00.000Z
Nation-building stories aside, the new Singapore History Gallery has some odd, eccentric objects.
ARTS

National Museum of Singapore shows its funny side: Hello Kitty, plastic bags and MRT misery

2026-10-22T06:05:00.000Z
The top prizes of the 13-19 Art Prize went to Zhou Shanwei, 16, for Under Pressure (left), and Zhao Manxu, 14, for Lost Memories.
ARTS

13-19 Art Prize opens at Takashimaya with works by teens and persons with special needs

2026-10-20T11:12:21.000Z
Singaporean architect Cliff Tan has turned his accessible approach to home design into an international consultancy.
FEATURE

Cliff Tan has 7 million followers and a 4-month wait list. Why won’t he expand his business?

2026-10-08T10:15:00.000Z
Spanning 2,700 sq ft, TWG Tea’s new Changi Airport T3 store features rare teaware and round-the-clock operations.
FOOD & DRINK

TWG Tea opens largest flagship at Changi Airport amid global expansion

2026-10-01T11:00:00.000Z
SWF mystery writers include (from left) Silvia Moreno-Garcia, Ovidia Yu, Shuang Xuetao and Seo Mi-ae, whose work spans gothic horror, historical mysteries, literary crime and psychological suspense.
ARTS

Agatha Christie, murder and mystery at Singapore Writers Festival 2026

2026-09-29T10:00:00.000Z
The Chrome Wave Courrier Lozine 110 reimagines Louis Vuitton’s classic trunk in a rippled metallic finish.
BTLUXE EXCLUSIVE

How Louis Vuitton keeps its trunk-making heritage alive

2026-09-25T02:15:00.000Z
From shy teenager to outspoken philanthropist, Chloe Tong has come a long way.
THE HERITAGE ISSUE

Grab CEO’s wife Chloe Tong on life with Anthony Tan and finding her purpose

2026-09-24T10:30:00.000Z
Mark Shaw is the director of Shaw Organisation and third-generation custodian of a family business that has been showing films since 1928.
THE HERITAGE ISSUE

Can Mark Shaw bring Singapore back to Orchard Road and the movies?

2026-09-24T10:00:00.000Z
The Pinnacle @ Duxton was named Design of the Year at the 2010 President's Design Award.
DESIGN

From Pinnacle@Duxton to haze mask: 20 years of Singapore’s best designs

2026-09-17T12:00:00.000Z
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