Tiger Beer lines up new products as Singapore operations’ role shifts from brewing to innovation
The push comes as drinking habits evolve, particularly among younger consumers
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[SINGAPORE] Tiger Beer is preparing to roll out several new products over the next one to two years, as the home-grown brand seeks to reinforce its Singapore identity even as large-scale brewing moves out of the Republic.
The upcoming products will be shaped by Tiger’s Singapore-based brand and innovation teams, said SJ Heng, senior director of commerce at Heineken Asia-Pacific, in a recent interview with The Business Times. Heng also oversees the Tiger Beer portfolio.
Her comments come as Tiger Beer maker Asia Pacific Breweries Singapore (APBS) – which is owned by Heineken – undertakes a major restructuring of its Singapore operations. By end-2027, large-scale brewing will shift to established regional breweries in Malaysia and Vietnam.
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