After the gold rush: Malaysia’s durian industry gets thornier
Falling prices force the sector to find new value in branding, tech and waste
[KUALA LUMPUR] Every year, durian growers from across Malaysia send their finest fruit to compete for the coveted “King of Kings” title.
Agricultural scientists, industry experts and chefs judge entries on criteria such as taste, texture, appearance and aroma.
This July, a Black Thorn from Pahang beat out 192 competitors to come out on top. But it was not just the victory that caught the industry’s attention.
TRENDING NOW
S$8 billion wiped off OCBC value as shares slide 5.8% in heavy trade
Grab CEO’s wife Chloe Tong on life with Anthony Tan and finding her purpose
Brookfield denies accusation it cut Soilbuild out of Mapletree deal
8 public officers referred to police over property buys near unannounced MRT stations: Chan Chun Sing