Vietnam’s condiment king Masan Consumer wants to spice things up in South-east Asia, China
The maker of household brands such as Chinsu, Nam Ngu and Omachi aims to double global revenue share in three years
Add BT as a preferred source
[HO CHI MINH CITY] With its move to the big league – the Ho Chi Minh City Stock Exchange (HoSE) – slated for this month, Vietnam’s leading condiment maker Masan Consumer is saucing up its global expansion.
It is strengthening marketing and distribution efforts for multi-brand entry in neighbouring markets from Laos, Myanmar and Cambodia to southern China.
“These markets share Asian consumer habits and tastes, as well as a similar consumption level and purchasing power with Vietnam,” said Masan Consumer chief executive Truong Cong Thang at a recent roadshow on its upcoming upgrade to the main bourse.
TRENDING NOW
Asia-Pacific aviation: is up really the only way?
Russia’s ‘pivot to Asia’ takes a turn as it prioritises ties with isolated regimes over bigger economies
Why disciplined stewardship matters when managing wealth in uncertain markets
More than 15,000 sign up for national accounting body’s AI programme in two months
