Smartphones

‘Challenging’ outlook for rest of 2026 as memory chip costs soar, says Counterpoint Research

The launch will test whether Huawei can keep advancing its smartphone lineup despite US restrictions

But the South Korean firm can bank on scale, years of experience and strong global distribution

Leading Chinese smartphone manufacturers are expected to experience substantially greater shipment pressure

The smartphone maker’s shares could continue its advance if its earnings, due on Aug 18, show it has a handle on rising material costs

The Galaxy Unpacked event will be in London

Huawei Technologies leads the market with a 21 per cent

The impact is being felt most acutely in lower-end smartphones

This comes as overall shipments drop 4% in the world’s largest smartphone market