Boards need to pay attention to their invisible balance sheet
When investors lose trust in a company, they also value it less
EVERY board meeting begins with numbers. Revenue, margins, cash flow and return on equity.
Yet, the most valuable asset in many companies is missing from every financial statement: trust.
Accounting standards do not recognise it as an asset. Markets do. Ask any chief executive who has watched a share price fall not because earnings disappointed, but because investors no longer believed what management told them.
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