Can brands truly measure feelings?
As hotels look to measure guest emotion as a litmus test of brand success, things start to get complicated
Add BT as a preferred source
IF A brand is synonymous with an emotion, how can it be measured? This is a question that continues to elude many.
Brands have historically been about trust, safety and reliability. Later, they came to demonstrate status, luxury and aspiration.
After David Ogilvy famously penned in 1958: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”, the company’s car sales shot up in the US.
TRENDING NOW
Asia-Pacific aviation: is up really the only way?
Russia’s ‘pivot to Asia’ takes a turn as it prioritises ties with isolated regimes over bigger economies
Why disciplined stewardship matters when managing wealth in uncertain markets
More than 15,000 sign up for national accounting body’s AI programme in two months
