The economics of women’s weight

“HERE are some things I do now in a bikini that I would not have done at 30: one, wear it; two, eat in it; three, sit down in it.”

So said comedian Riona O’Connor in a recent viral video, who then slapped her tummy with a grin, adding: “Throw it on you, nobody cares.”

A joyful and empowering message to other women: Weight consciousness is in our heads. I so wanted to believe it. But depressingly, new evidence suggests otherwise.