Nudge or tax? At last, some data
Which approach is best depends on where the bottleneck is
Add BT as a preferred source
IT ALL seems very long ago, but there was a time when former UK prime minister David Cameron was most famous for his enthusiasm for behavioural public policy, better known as “nudges”.
In a TED Talk released a few months before he became prime minister, he began by asking: “How do we make things better without spending more money?”
It remains a seductive question.
