At the World Cup final, Fifa looks more American than ever
The football association is squeezing more revenue from eyeballs
Add BT as a preferred source
THE World Cup was supposed to change the US. That was the common consensus for decades. Show Americans soccer at its highest level, the thinking went, and a nation devoted to its own football might finally embrace the world’s game.
Instead, America changed the World Cup.
Spain’s testy 1-0 win over Argentina on Sunday (Jul 19, early Monday morning, Singapore time) closed a tournament increasingly shaped by an American sports playbook – and that may be exactly what the competition needs to grow as a business.
TRENDING NOW
Canada’s fight with the US has far bigger stakes than trade
Can Bali swop beach capital for global capital without the skyscrapers?
Stripe’s Apac business should grow faster than any other region, says its chief revenue officer
What’s luck got to do with it? Everything, says Malaysian jewellery king Tomei’s chief
