Substack is a platform that allows writers to write blog posts and build up an audience. Yes, WordPress, Blogger and a ton of other platforms do this. But the difference is that Substack is more writer and blogger orientated. It gives writers email marketing tools and focuses on helping writers to build subscribers. Digital marketers may be familiar with email marketing tools but writers aren’t. That\u2019s something that WordPress and Blogger haven\u2019t done and exactly why Substack is the perfect platform to build a fanbase.<\/p>\n\n\n\n
And a fanbase doesn\u2019t only apply to individual writers or celebrities! Companies can have fan bases as well. One example is Kylie Cosmetics (though arguable a ton of their fan base actually follow Kylie Jenner). You can have companies like Wildflower Cases where the fan base follows the brand, the Carlson family (the founders) and influencers that they partner with like Tana Mongeau.<\/p>\n\n\n\n
Let\u2019s start with a simple goal. Post twice a week. Spend 5 hours every week coming up with titles and ideas and writing 5 articles every day. You should have 35 articles a week. Trash 33 articles a week and publish the 2 best articles.<\/p>\n\n\n\n
Yes! This is a full time job. And you have to write and only post the best articles because this is how you\u2019re going to build a raving fan base! This is how you\u2019re going to improve your brand. Not by posting every day but rather posting amazing, interesting and fascinating stories on a consistent (weekly) basis.<\/p>\n\n\n\n
So you\u2019ll need to have the discipline to write and post to Substack twice a week. And if you can\u2019t handle that pressure you may have to look for a digital marketer<\/a> or writer with experience in doing research and writing great stories.<\/p>\n\n\n\n You have subscribers on Youtube, followers on Instagram but nothing on your website. People who visit your website once can leave and never return again. That\u2019s a terrible waste of opportunity! Some companies have already started this by setting up abandoned cart features (on eCommerce websites<\/a>) and getting potential customers\u2019 emails. But they end up spamming these valuable contacts and wasting the opportunity to build a relationship with your audience.<\/p>\n\n\n\n This is where something like Substack comes in. Anyone who reads a Substack newsletter knows that they can unsubscribe any time and that they will only<\/strong> get emails of interesting reads from your Substack! They don\u2019t have to worry about getting spammed with ads or emails from your company\u2019s catalogue. And over time, as they read more and more stories from you, they\u2019ll start to build a positive impression of your brand. NotBoring<\/a> is an amazing Substack that does this and they\u2019ve been able to build a huge audience just from talking about great companies.<\/p>\n","protected":false},"excerpt":{"rendered":" Substack is a platform that allows writers to write blog posts and build up an audience. Yes, WordPress, Blogger and a ton of other platforms do this. But the difference is that Substack is more writer and blogger orientated. It gives writers email marketing tools and focuses on helping writers to build subscribers. Digital marketers … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.digitalsolutions.com.sg\/wp-json\/wp\/v2\/posts\/1796"}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.digitalsolutions.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.digitalsolutions.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.digitalsolutions.com.sg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.digitalsolutions.com.sg\/wp-json\/wp\/v2\/comments?post=1796"}],"version-history":[{"count":2,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.digitalsolutions.com.sg\/wp-json\/wp\/v2\/posts\/1796\/revisions"}],"predecessor-version":[{"id":1799,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.digitalsolutions.com.sg\/wp-json\/wp\/v2\/posts\/1796\/revisions\/1799"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.digitalsolutions.com.sg\/wp-json\/wp\/v2\/media?parent=1796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.digitalsolutions.com.sg\/wp-json\/wp\/v2\/categories?post=1796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.digitalsolutions.com.sg\/wp-json\/wp\/v2\/tags?post=1796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}You can start and grow a subscriber list<\/h2>\n\n\n\n