

Every great food story starts somewhere. For Janna, founder of Sushi Pinch, it began in her family kitchen during the COVID-19 lockdown.
Inspired by the joy of cooking for family and friends, Janna started experimenting with baked sushi while helping her mother with her Filipino home catering business. What began as a simple lockdown project quickly gained a loyal following, as customers fell in love with her comforting, shareable creations.
Since then, Sushi Pinch has grown from a home-based business into a beloved local brand, selling more than 12,000 trays of baked sushi through word of mouth, repeat customers and social media. Despite its success, the heart of the business remains unchanged – creating food that's meant to be shared.
Growing up in a Filipino household, Janna was surrounded by home-cooked meals that brought people together. Having lived in Singapore since the age of six, she also developed an appreciation for the country's vibrant food culture. Today, Sushi Pinch reflects both influences, pairing the bold, comforting flavours of Filipino cooking with the balanced flavours that Singaporeans know and love.
Every recipe is carefully developed through months of testing, with feedback from family, friends and customers helping to perfect each flavour. It's this attention to detail – together with Janna's commitment to consistency – that has earned Sushi Pinch its loyal following.
Now, Janna is taking the next step in her culinary journey at Chef X, our retail innovation space that gives aspiring chefs the opportunity to bring their concepts from home kitchens to a brick-and-mortar setting.
For the pop-up, Sushi Pinch's signature baked sushi will be served in individual portions, making it easy to enjoy solo or share with a friend. Diners can choose from favourites such as Oishi Kani, Spicy Tuna, Samurai Salmon and Aburi Beef, alongside the National Day-exclusive Satay Crunch Baked Sushi, inspired by one of Singapore's most iconic local flavours.
The menu also celebrates Janna's Filipino heritage with comforting desserts such as Leche Flan with Calamansi Crème and Turon Bites with Ube Ice Cream, offering diners a taste of nostalgic Filipino flavours with a modern twist.
For Janna, Chef X is more than a pop-up – it's a chance to learn what it takes to run a restaurant and bring Sushi Pinch one step closer to her dream of opening a permanent space of her own.
Come discover Sushi Pinch at Chef X and be among the first to experience the next chapter of this inspiring home-grown culinary journey. You might just discover your new favourite baked sushi.

Need directions to Chef X? Check our Instagram highlights!
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