{"id":953,"date":"2019-11-07T13:48:15","date_gmt":"2019-11-07T05:48:15","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/dev.itsolution.com.sg\/?page_id=953"},"modified":"2024-12-17T06:48:50","modified_gmt":"2024-12-16T22:48:50","slug":"twitter-marketing","status":"publish","type":"page","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.itsolution.com.sg\/digital-marketing\/social-media-marketing\/twitter-marketing\/","title":{"rendered":"Twitter Marketing"},"content":{"rendered":"

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Twitter Marketing<\/h2>\n

Twitter is a short message communication social media platform that allows you to \u201ctweet\u201d (send messages) of up to 140 characters long to people who follows you. You are able to include a link or an image in your tweet. If a picture is worth a thousand words, adding an image to a tweet will greatly help you to convey your message that is beyond the 140-character limit. You are able to favourite a tweet or share one by retweeting. Likewise, your follower will be able to retweet your tweets as well which helps in spreading messages from an account to another. Twitter has become the fastest way to break news. The #hashtag function will also help to promote your messages effectively.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_message icon_type=”the7″ icon_the7=””]<\/p>\n

Twitter Marketing Services<\/strong><\/h3>\n
    \n
  • Setting up twitter account<\/li>\n
  • Optimizing twitter account<\/li>\n
  • Building your brand through tweets<\/li>\n
  • Targeting followers<\/li>\n
  • Connecting with the right people<\/li>\n
  • Measurement and analytics<\/li>\n
  • Maintaining Twitter Account through Favourites, tweets, mentions, retweets and hashtagging<\/li>\n
  • Add on: Twitter Advertising<\/li>\n<\/ul>\n

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    Twitter Facts and Statistics<\/h3>\n

    1. There was a 24% increase in monthly active users (MAU) over the last 4 quarters with the total now at 271 million.
    \n2. Twitter has added 53 million users in the last 12 months
    \n3. Twitter\u2019s monthly mobile users now total 211 million, which is a gain of 29%
    \n4. 81% of Twitter\u2019s advertising revenue came from mobile ads
    \n5. Twitter is growing the fastest in Asia Pacific with expectations it will increase its user base by more than 33% in 2014 according to eMarketer
    \n6. Advertising revenue per thousand timeline views reached $1.60 in the second quarter of 2014 which is an increase of 100% over the last year<\/p>\n

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    Twitter Ads<\/h3>\n

    Get your Tweets and your account in front of more people who may be interested in your business by using Twitter Ads!<\/p>\n

    \u2013 Tailored your Audience<\/strong>
    \nYou are able to target the audience you want to reach by selecting it before the ads go live.<\/p>\n

    \u2013 Promote<\/strong>
    \nPromote your account on Twitter to connect with new followers and promote your Tweets. This allows you to put your message in front of a new audience.<\/p>\n

    \u2013 Pay only when it works<\/strong>
    \nTwitter will only charged you when there is a new follower on your Promoted Account or retweet, @reply, favourite or click on your Promoted Tweets.<\/p>\n

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    How do Promoted Accounts work?<\/h3>\n

    \u2013 Write a short description that explains why someone should follow your account. For example, you can call out the great content that you\u2019re Tweeting out on a regular basis. Make sure you also include your business logo and a strong call to action.[\/vc_column_text][vc_column_text]\"\"[\/vc_column_text][vc_column_text]\u2013 Once you create your Promoted Account, reach the people who are most likely to be interested in your business and therefore, more likely to want to follow your account. For example, you can connect with users who are interested in broad categories related to your business, or users who are similar to the followers of influencers in your industry.[\/vc_column_text][vc_column_text]\"\"[\/vc_column_text][vc_column_text]\u2013 After you have defined these audiences, consider how you can tailor the messaging in your campaigns so that it is relevant for each group.
    \nWhen you launch your Followers campaign, your Promoted Account will appear to the users you\u2019ve targeted in the following places:<\/p>\n

      \n
    • Home timeline<\/li>\n
    • \u201cWho to follow\u201d widget on the right side of the Home and Notifications tabs<\/li>\n
    • \u201cWho to follow\u201d widget on the right side of the People search results page<\/li>\n
    • \u201cWho to follow\u201d widget on the right side of the Profile page<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]\"\"[\/vc_column_text][vc_column_text]\"\"[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_tta_accordion][vc_tta_section title=”Twitter Ads Eligibility” tab_id=”1573106755146-25802b12-2e2d”][vc_column_text]Twitter accounts must meet certain criteria in order to be eligible to participate in Twitter Ads.<\/p>\n

      Businesses with accounts in Argentina, Australia, Austria, Belgium, Canada, Chile, Colombia, Denmark, Finland, Ecuador, France, Germany, Guatemala, Ireland, Israel, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, New Zealand, Panama, Peru, Singapore, South Africa, Spain, Sweden, Switzerland, United Kingdom and the United States who are tweeting in English, Spanish, French, Italian, Dutch, German, Japanese, Finnish, Norwegian, Swedish or Danish are eligible for our Twitter Ads Service.<\/p>\n

      Twitter prohibits ads targeted to, and advertiser accounts from countries subject to U.S. trade sanctions and other U.S. export control laws.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Twitter Account Status Eligibility” tab_id=”1573106755177-d26d5ce8-13f5″][vc_column_text]Protected Tweets<\/strong> \u2013 Twitter users can protect their Tweets in order to control who can view them. This setting is not currently supported within Twitter Ads. If your Tweets are protected and you are interested in advertising, you will first need to make your Tweets public from your Settings page. Please see About public and protected Tweets for details about making this change.<\/p>\n

      Deactivated accounts<\/strong> \u2013 Accounts cannot participate in Twitter Ads if they have been deactivated by their owner.<\/p>\n

      Suspended accounts<\/strong> \u2013 Accounts cannot participate in Twitter Ads if they are in a suspended state at the time they apply.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Twitter Ads Policies” tab_id=”1573106807220-134e3dce-d13d”]