{"id":12168,"date":"2020-01-31T10:57:55","date_gmt":"2020-01-31T02:57:55","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/oom.com.sg\/new\/?p=12168"},"modified":"2023-03-08T11:48:35","modified_gmt":"2023-03-08T03:48:35","slug":"facebook-retargeting-101-everything-you-need-to-know-about-it","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/facebook-retargeting-101-everything-you-need-to-know-about-it\/","title":{"rendered":"Facebook Retargeting 101: Everything You Need To Know About It"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a social media marketing platform, Facebook is every marketer\u2019s dream, thanks to the features that allow you to reach out to thousands\u2014even millions\u2014of audiences worldwide. But while you probably know all the fundamentals of Facebook marketing, there\u2019s one form of advertising that you might\u2019ve overlooked: Facebook retargeting.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8784\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/02\/CRUMBS.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/facebook-myths-what-you-need-to-know-about-behavioural-retargeting\/\"><span style=\"font-weight: 400;\">Behavioural retargeting<\/span><\/a><span style=\"font-weight: 400;\"> or remarketing refers to the act of following leads based on the consumer\u2019s prior engagement. Picture this: Every user leaves a trail of breadcrumbs whenever they explore the Internet. These crumbs are called a \u201ccookie\u201d, and your visitors will often leave a cookie on your website. You can follow these cookies and target your consumers to send ads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"1\"><strong>Retargeting 101: The Facebook Pixel<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before you <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/facebookmarketing.oom.com.sg\/\"><span style=\"font-weight: 400;\">retarget your customers on Facebook<\/span><\/a><span style=\"font-weight: 400;\">, you should know more about the Facebook pixel, otherwise known as the Facebook retargeting pixel. It\u2019s a code that you can use to gather data and follow your customer\u2019s trail of cookies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8782\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/02\/COOKIE.png\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Overall, a Facebook pixel lets you do the following:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow users<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track conversions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimise ads<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"2\"><strong>How To Use A Facebook Pixel?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Using the <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><b>Facebook <\/b><span style=\"font-weight: 400;\">pixel is crucial for <\/span><b>marketing<\/b><\/a><span style=\"font-weight: 400;\"> on the networking site. Here are a few easy steps for utilising the Facebook pixel:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to your account.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visit the Ads Manager.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \u201cPixels\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a Pixel and enter its name. Then click \u201cInstall Pixel Now\u201d.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8790\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/02\/PIXEL.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve reached step number 4, Facebook will give you three options on how to install the pixel code.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get to know more about each option, starting with using a website partner.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"3\"><b>Option #1: Facebook Website Partner<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Choose whichever platform is suitable for your website. If you already host your website with any of the given platforms, the better.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8789\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/02\/PIXEL-PARTNER.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"4\"><b>Option #2: Manual Installation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re fairly skilled in encoding, you can consider installing the pixel yourself.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8787\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/02\/PIXEL-CODE.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"5\"><b>Option #3: Email The Instructions To A Developer<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The last option allows you to send the instructions to one of your developers instead.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8788\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/02\/PIXEL-EMAIL.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"6\"><strong>Getting Down To Business<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">After completing the installation, it\u2019s time to get down to business itself: Facebook retargeting. Utilise your Facebook pixel like a GPS tracker, and monitor your customer\u2019s activity. With that said, you can track the following events:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Purchase<\/strong> <span style=\"font-weight: 400;\">&#8211; When someone purchases a product<\/span><\/p>\n<p><strong>Lead<\/strong> <span style=\"font-weight: 400;\">&#8211; When a visitor signs up for a website<\/span><\/p>\n<p><strong>Add to cart<\/strong><span style=\"font-weight: 400;\"> &#8211; When somebody adds a product to their shopping cart<\/span><\/p>\n<p><strong>Search<\/strong> <span style=\"font-weight: 400;\">&#8211; Whenever someone looks for your website<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These are just some of the standard events that you can track to gather data and retarget customers. For more information, visit Facebook\u2019s <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/402791146561655?id=1205376682832142\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"7\"><strong>How Does Facebook Retargeting Work?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019re aware of what a Facebook pixel can do for your brand, try to come up with a strategy that will let you build audiences and retarget pre-existing customers. But first, you need to know that not all of your prospects will purchase your products or services after one visit to your website. It\u2019s why you should give your visitors more time to think about their purchasing decision. More importantly, it\u2019s when retargeting comes into the discussion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Use your Facebook pixel for retargeting customers that have visited your website, then send more ads to get prospects interested in your business. Start by creating a custom audience so you can reach out to your target market.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8785\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/02\/CUSTOM-AUDIENCE.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can create an audience based on the list of options. Choose whatever choice you find fit for your brand, but for now, let\u2019s focus on website traffic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Moreover, when creating a custom audience, you can target the following people:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your website visitors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who visit a specific page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People who visit specific pages but not others<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inactive visitors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A combination of the said options<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8783\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/02\/CREATE-AN-AUDIENCE.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"8\"><strong>The Importance Of Facebook Retargeting<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Nowadays, Facebook <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><b>marketing <\/b><span style=\"font-weight: 400;\">in <\/span><b>Singapore<\/b><\/a><span style=\"font-weight: 400;\"> is necessary for improving <\/span><b>SEO <\/b><span style=\"font-weight: 400;\">rankings and establishing a deep connection with your customers. Retargeting makes it even easier for you to convert prospects into customers! Let\u2019s refresh our memory and see how retargeting can help you gain more customers\u2014step by step:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A potential customer visits your site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They leave immediately.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You send an ad, only for them to see later.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You grab their attention and interest.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You convert the prospect into a customer.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">All retargeting campaigns involve a trial-and-error process. After all, it\u2019s about taking risks in the marketing industry, and even the tiniest improvements can grow into a massive success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With a custom audience and Facebook pixel ready to go, you can begin with managing your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><b>social media marketing<\/b><span style=\"font-weight: 400;\"> campaign in <\/span><b>Singapore<\/b><\/a><span style=\"font-weight: 400;\">! Make sure your pixel is working so your campaign can run smoothly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Need help with managing your campaign? You can <\/span><\/i><b><i>outsource <\/i><\/b><i><span style=\"font-weight: 400;\">your <\/span><\/i><b><i>SEO <\/i><\/b><i><span style=\"font-weight: 400;\">campaign to our digital marketing agency. Contact OOm at +65 6391 0930 for more details!<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a social media marketing platform, Facebook is every marketer\u2019s dream, thanks to the features that allow you to reach out to thousands\u2014even millions\u2014of audiences worldwide. But while you probably know all the fundamentals of Facebook marketing, there\u2019s one form of advertising that you might\u2019ve overlooked: Facebook retargeting. &nbsp; &nbsp; Behavioural retargeting or remarketing refers [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12179,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[21],"tags":[66,184,35],"class_list":["post-12168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-facebook","tag-marketing","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/12168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=12168"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/12168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/12179"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=12168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=12168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=12168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}