{"id":12243,"date":"2020-02-04T11:38:53","date_gmt":"2020-02-04T03:38:53","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/oom.com.sg\/new\/?p=12243"},"modified":"2023-03-08T17:41:53","modified_gmt":"2023-03-08T09:41:53","slug":"the-bert-update-what-you-need-to-know-about-googles-latest-algorithm","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/the-bert-update-what-you-need-to-know-about-googles-latest-algorithm\/","title":{"rendered":"The BERT Update: What You Need To Know About Google’s Latest Algorithm"},"content":{"rendered":"

In November 2019, every SEO company, not only in Singapore but also around the world, welcomed Google\u2019s new update that goes by the name of \u201cBERT\u201d\u2014and no, it\u2019s not the character from <\/span>Sesame Street<\/span><\/i>.<\/span><\/p>\n

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Pictured Above: Sesame Street.<\/span><\/i><\/p>\n

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The BERT update is Google\u2019s most significant change in recent years. It stands for \u201cBidirectional Encoder Representations from Transformers\u201d, and its goal is to comprehend more complex search queries. In short, it\u2019s an algorithm that can uncomplicate the \u201ccomplicated\u201d search engine results.<\/span><\/p>\n

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Bert Algorithm: What Does It Do?<\/h2>\n

According to Google, the BERT algorithm consists of improvements that are \u201coriented around improving language understanding\u201d. It\u2019s similar to how a robot learns how to understand the basics of human language. Google\u2019s search engine is <\/span>that <\/span><\/i>robot, and with the BERT update, you\u2019ll have an easier time searching for more complex queries, almost like you\u2019re asking a human.<\/span><\/p>\n

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Imagine searching on Google, only to get results that don’t make sense. You\u2019ll probably be frustrated, and it’s understandable! Fortunately, Google\u2019s latest update aims to reward your patience with accurate search results. You can say goodbye to inaccurate or weak search results on Google.<\/span><\/p>\n

Take a look at this example from <\/span>Google<\/span><\/a> itself:<\/span><\/p>\n

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Notice the difference between the two results. Before Google\u2019s update, the result is a bit far from what the user had in mind. However, thanks to the BERT algorithm, you can input the same query and expect more accurate results\u2014it\u2019s that simple!<\/span><\/p>\n

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While the latest algorithm benefits users, what does that mean for businesses?<\/span><\/p>\n

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A Game-changer For Search Engine Optimization<\/h2>\n

Google\u2019s game-changing update is a massive improvement compared to previous changes. It affects around <\/span>10% of search queries<\/span><\/a>, which is a significant advancement, despite the seemingly small number.\u00a0<\/span><\/p>\n

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How exactly does the BERT algorithm impact Search Engine Optimization <\/span>(<\/span>SEO)<\/span> services in <\/span>Singapore<\/a>? With improved search results, your website has a higher chance of being visible to the target audience\u2014if you create quality content, that is.<\/span><\/p>\n

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Sure, Google\u2019s vast improvement with their search engine makes it easier for users to find what they\u2019re looking for. But in return, that means you should produce quality content.\u00a0<\/span><\/p>\n

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In the end, The BERT algorithm doesn\u2019t help websites with poor-quality SEO content. That means you should focus on creating quality content if you want users to find your website on Google more easily.<\/span><\/p>\n

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Improving Your SEO Content<\/h2>\n

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Now that you have an understanding of the BERT algorithm, it\u2019s time to know what you can do to maximise the algorithm\u2019s fullest potential. Let\u2019s begin with knowing the three types of search queries:<\/span><\/p>\n

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  1. Navigational<\/span><\/li>\n<\/ol>\n

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    1. Informational<\/span><\/li>\n<\/ol>\n

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      1. Transactional<\/span><\/li>\n<\/ol>\n

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        Navigational Search Queries<\/b><\/h3>\n

        A navigational search query refers to people who use Google to find a specific website. That includes using Google to find a website, such as Facebook or Instagram, by seeking it rather than typing in the URL.<\/span><\/p>\n

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        Informational Search Queries<\/b><\/h3>\n

        For users with the intent of discovering general information, the results will qualify under “information search queries”. These users aren\u2019t looking for a website but rather answers to their question in mind.<\/span><\/p>\n

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        Transactional Search Queries<\/b><\/h3>\n

        A query that involves a transaction or purchase falls is considered a transactional search query. People who search for products and brands to complete a transaction fall under this category.<\/span><\/p>\n

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        What does this for your business? Now that Google offers better search results, it’s more crucial to focus on targeting consumers and types of search queries. To do so, you should prioritise<\/span><\/p>\n

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        Here are a few tips for improving your content to target a type of search query.<\/span><\/p>\n

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        The Solution: Creating Quality Content<\/strong><\/h2>\n

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        Step 1: Quality Over Quantity<\/strong><\/h3>\n

        A lot of long-form content ranks high on Google, but that\u2019s because they\u2019re well-written. Nowadays, Google\u2019s algorithm focuses more on quality, not quantity. While it\u2019s still a great idea to create long-form content, remember to prioritise quality above all.<\/span><\/p>\n

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        Step 2: Be More Specific<\/b><\/h3>\n

        Creating generic content is one of the problems marketers continue to make. With Google\u2019s newest changes, creating well-rounded content is more important than ever.\u00a0<\/span><\/p>\n

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        For example, if you\u2019re going to write an article about losing weight, don\u2019t just list down obvious tips such as maintaining diet and exercising. You need to be more specific and write down all lesser-known methods about the said topic.<\/span><\/p>\n

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        Step 3: Keywords Are \u201cKey\u201d<\/b><\/h3>\n

        Keywords play a major role in your <\/span>SEO marketing campaign in <\/span>Singapore<\/a>, and you\u2019ll need to utilise them wisely when creating content. However, keep in mind that the goal is to choose quality over quantity (Step 1), so don\u2019t place your brand\u2019s keywords all over your blog or else you\u2019ll make it seem too obvious!<\/span><\/p>\n

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        Conclusion<\/h2>\n

        Creating quality content is more important than ever. With Google’s newest improvement, you can utilise its potential and reach more audiences, but only if you can deliver meaningful and well-written content!<\/span><\/p>\n

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        Interested? Contact our <\/span><\/i>digital agency<\/i><\/a> to discover more about the benefits of creating quality content.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

        In November 2019, every SEO company, not only in Singapore but also around the world, welcomed Google\u2019s new update that goes by the name of \u201cBERT\u201d\u2014and no, it\u2019s not the character from Sesame Street.     Pictured Above: Sesame Street.   The BERT update is Google\u2019s most significant change in recent years. It stands for […]<\/p>\n","protected":false},"author":7,"featured_media":12248,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[2259],"tags":[185,6,5,801],"class_list":["post-12243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-marketing-solutions","tag-google","tag-search-engine-optimization","tag-seo-2-2","tag-singapore"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/12243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=12243"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/12243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/12248"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=12243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=12243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=12243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}