{"id":13208,"date":"2020-02-05T11:15:05","date_gmt":"2020-02-05T03:15:05","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/oom.com.sg\/new\/?p=13208"},"modified":"2023-03-08T11:10:33","modified_gmt":"2023-03-08T03:10:33","slug":"data-privacy-in-singapore-key-to-responsible-marketing","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/data-privacy-in-singapore-key-to-responsible-marketing\/","title":{"rendered":"Data Privacy In Singapore: Key To Responsible Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Data privacy is one of the primary concerns for consumers and SEO companies, not just in Singapore but worldwide. It&#8217;s one of the most important aspects of digital marketing that businesses should avoid overlooking.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, failing to comply with Singapore&#8217;s data privacy rulings will deal a severe blow to your business! That\u2019s why it\u2019s important that your website is abiding on those rules.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While the digital landscape continues to evolve, some problems remain the same: following the rules of data privacy. But it&#8217;s more complicated than that. To further understand how you should follow the rulings, you must first understand the meaning and purpose of data privacy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"1\"><strong>Data Privacy: What Is It?<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8845\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/02\/DATA-PRIVACY.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Data or information privacy refers to the relationship between collecting and disseminating data. In the digital marketing industry, keeping your consumer&#8217;s data safe is always a priority. Without it, not only will it deal a massive blow to your business, but you&#8217;re prone to legal consequences.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The information data privacy laws worldwide are mostly the same, but each of them differs depending on the country. In Singapore, the data privacy law is called the Personal Data Protection Act.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are three concepts to consider when it comes to the PDPA: consent, purpose, and reasonableness.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To collect and deliver data with the user&#8217;s consent.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To disclose data with the right intent.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To utilise gathered data for appropriate reasons.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In short, the way you gather and distribute consumer data is crucial for your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/sem\/\">search engine marketing<span style=\"font-weight: 400;\"> campaign in <\/span>Singapore<\/a><span style=\"font-weight: 400;\">. Since noncompliance with the PDPA will result in harsh consequences, always keep tabs on how you manage and secure the consumer\u2019s data.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t <\/span><a href=\"https:\/\/sso.agc.gov.sg\/Act\/PDPA2012#pr51-\"><span style=\"font-weight: 400;\">comply with the rulings<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll face the following consequences:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>For individuals<span style=\"font-weight: 400;\">: Fines not exceeding S$5,000-10,000 (depending on the offence) or imprisonment of up to 12 months<\/span><\/li>\n<li>For organisations<span style=\"font-weight: 400;\">: Fines not exceeding S$50,000-100,000 (depending on the offence)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"2\"><strong>Digital Marketing: How To Respect Data Privacy<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ensuring safe and secure data privacy is more important than ever in the digital marketing industry. As businesses lean toward <\/span><a href=\"https:\/\/www.forbes.com\/sites\/lilachbullock\/2018\/12\/28\/5-brands-taking-personalized-marketing-to-the-next-level\/\"><span style=\"font-weight: 400;\">personalised marketing<\/span><\/a><span style=\"font-weight: 400;\">, it also gets riskier to balance privacy and personalisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get a better understanding, here&#8217;s how many people in <\/span><a href=\"https:\/\/news.microsoft.com\/en-sg\/2019\/04\/16\/less-than-1-in-4-singapore-consumers-trust-organisations-that-provide-digital-services-to-protect-their-personal-data-microsoft-idc-study\/\"><span style=\"font-weight: 400;\">Singapore<\/span><\/a><span style=\"font-weight: 400;\"> trust digital services\u2014only 1 out of 4! The study highlights who there\u2019s a massive distrust from Singaporeans to organisations that offer digital services. Not surprisingly, security and privacy are the reasons behind such loss of trust. For that reason, respecting data privacy is a must.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How can you market your business while respecting data privacy? Here are some tips to keep in mind:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"data\"><strong>1. Gather Data (The Right Way)<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">No one likes the idea of having their data being seen by any third-party viewers. That\u2019s why you should <\/span><i><span style=\"font-weight: 400;\">always <\/span><\/i><span style=\"font-weight: 400;\">ask for the consumer\u2019s consent before gathering their data. Offer your rules and regulations, then make sure the user agrees with everything listed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"hackers\"><strong>2. Beware of Hackers (And Viruses)<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">There\u2019s always the risk of hackers and viruses invading your cyber-security. The solution is to lessen the risk of losing consumer data by improving enhancing your security with advanced software and other tools. That also means you should invest in quality software, as unreliable tools can only increase the risk of theft and invasion of privacy<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"trust\"><strong>3. Establish Trust<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Since many Singaporeans don\u2019t trust online services, it\u2019s your responsibility to assure them that your business is 100% reliable. After all, trust the very foundation of any business, and without it, you won\u2019t establish relationships with your customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To establish trust with the audience, create quality content and be consistent. It will take time before you can gain the full trust of your audience. But to make things easier, consider reaching the right consumers by <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\">marketing <span style=\"font-weight: 400;\">on <\/span>social media <span style=\"font-weight: 400;\">in <\/span>Singapore<\/a><span style=\"font-weight: 400;\">. By doing so, you can define your audience and initiate relationships with your target market.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"3\"><strong>Food For Thought: Transparency Is The Key<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8846\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/02\/PRIVACY.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Connecting with your consumers will rely on one thing: transparency. Customers value transparency most of all because it represents trustworthiness and dependability. Once you have the consumer\u2019s trust, only then will you be able to gather data with consent and intent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With that said, how can you prove your brand is trustworthy?<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Prove your brand is trustworthy<span style=\"font-weight: 400;\">: Your audience will trust your brand once you\u2019ve shown your certifications and security logos. You can create a separate web page where users can view your certificates.<\/span><\/li>\n<li>Communicate with customers<span style=\"font-weight: 400;\">: Whenever you\u2019re using gathered data, always notify the customer first. Consent is the first step to transparency, after all.<\/span><\/li>\n<li>Offer rewards<span style=\"font-weight: 400;\">: Who doesn\u2019t enjoy freebies? Prove your brand is worthy of the customer\u2019s trust by offering rewards for their engagement and purchases.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the end, honesty, consistency, and clear communication are some of the principles of responsible marketing. Respect the PDPA rulings, and you\u2019ll have a safer time marketing your brand\u2014free from fear of theft or invasion of privacy!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Need to know more about digital marketing? Get in touch with our <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/contact\/\"><i>digital marketing agency<\/i><\/a> <i><span style=\"font-weight: 400;\">now for more details.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data privacy is one of the primary concerns for consumers and SEO companies, not just in Singapore but worldwide. It&#8217;s one of the most important aspects of digital marketing that businesses should avoid overlooking.\u00a0 &nbsp; Ultimately, failing to comply with Singapore&#8217;s data privacy rulings will deal a severe blow to your business! That\u2019s why it\u2019s [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13214,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[14],"tags":[810,15,811,5],"class_list":["post-13208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-data","tag-digital-marketing-2","tag-privacy","tag-seo-2-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/13208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=13208"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/13208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/13214"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=13208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=13208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=13208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}