{"id":14413,"date":"2022-12-05T10:00:04","date_gmt":"2022-12-05T02:00:04","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/oom.com.sg\/new\/?p=14413"},"modified":"2023-01-17T09:48:54","modified_gmt":"2023-01-17T01:48:54","slug":"8-sem-trends-in-singapore-to-look-out-for","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/8-sem-trends-in-singapore-to-look-out-for\/","title":{"rendered":"8 SEM Trends In Singapore To Look Out For In 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2022 was a year when the marketing industry transformed significantly. Every aspect of consumer behaviour changed due to the pandemic. As a result, marketers and advertisers adapted by utilising <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/sem\/\"><span style=\"font-weight: 400;\">search engine marketing<\/span><\/a><span style=\"font-weight: 400;\"> (SEM) and improving their marketing strategies in <\/span><span style=\"font-weight: 400;\">Singapore<\/span><span style=\"font-weight: 400;\"> based on the needs and interests of consumers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To drive much-needed traffic to your website, gain leads, and convert customers, you must follow the latest and most effective marketing SEM practices today. Be aware of the current state of SEM to create the most effective paid advertising strategy for your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a list of SEM trends you should watch out for in 2023.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-39443 size-full\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/8-SEM-TRENDS-IN-SINGAPORE-TO-LOOK-OUT-FOR-IN-2023-SUMMARY.jpg\" alt=\"8 SEM TRENDS IN SINGAPORE TO LOOK OUT FOR IN 2023 SUMMARY\" width=\"1313\" height=\"4607\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/8-SEM-TRENDS-IN-SINGAPORE-TO-LOOK-OUT-FOR-IN-2023-SUMMARY.jpg 1313w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/8-SEM-TRENDS-IN-SINGAPORE-TO-LOOK-OUT-FOR-IN-2023-SUMMARY-292x1024.jpg 292w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/8-SEM-TRENDS-IN-SINGAPORE-TO-LOOK-OUT-FOR-IN-2023-SUMMARY-768x2695.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/8-SEM-TRENDS-IN-SINGAPORE-TO-LOOK-OUT-FOR-IN-2023-SUMMARY-438x1536.jpg 438w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2022\/12\/8-SEM-TRENDS-IN-SINGAPORE-TO-LOOK-OUT-FOR-IN-2023-SUMMARY-584x2048.jpg 584w\" sizes=\"(max-width: 1313px) 100vw, 1313px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"4-sem-trends-in-singapore-too-look-out\"><strong>8 SEARCH ENGINE MARKETING TRENDS IN SINGAPORE TO LOOK OUT FOR IN 2023<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"1-voice-search-is-on-the-rise\"><span style=\"color: #444444;\"><strong>1. VOICE SEARCH IS ON THE RISE<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Years ago, voice search became trendy, thanks to the likes of Siri and Alexa. You could use a voice-enabled command to search for something on the Internet just by talking to your phone. While this fad seemingly faded into oblivion lately, voice search is becoming a prominent trend to consider for <\/span><span style=\"font-weight: 400;\">SEM services in Singapore<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Voice search affects both <\/span><span style=\"font-weight: 400;\">SEO <\/span><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/types-of-sem-services-in-singapore\/\"><span style=\"font-weight: 400;\">SEM services<\/span><\/a><span style=\"font-weight: 400;\">. More people have been using voice search to seek answers for frequently asked questions. In that case, try using more long-tail keywords in your website content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-39072\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Voice-search.jpg\" alt=\"Voice Search\" width=\"1313\" height=\"834\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Voice-search.jpg 1313w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Voice-search-300x191.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Voice-search-1024x650.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Voice-search-768x488.jpg 768w\" sizes=\"(max-width: 1313px) 100vw, 1313px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">According to Google, around <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/google-assistant-search-statistics\/#:~:text=Almost%2070%25%20of%20requests%20to%20the%20Google%20Assistant%20are%20expressed%20in%20natural%20language.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of requests to the Google Assistant use natural language. That means voice web search queries are most likely to contain questions in the form of long-tail keywords.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For instance, most voice web search queries include questions like:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"padding-left: 40px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the weather in Singapore today?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where is the nearest grocery store?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the price of the newest iPhone?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can I treat a fever?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>LEARN MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/the-ultimate-guide-to-voice-search-and-how-it-impacts-your-seo\/\"><span style=\"font-weight: 400;\">The Ultimate Guide To Voice Search (And How it Impacts Your SEO)<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In summary, voice search usually revolves around frequently asked questions that use long-tail keywords. That is why you should incorporate long-tail keywords into your paid ads. Doing so should give you higher ad rankings and help you connect with people using voice search on Google.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2-expect-more-artificial-intelligence\"><span style=\"color: #444444;\"><strong>2. EXPECT MORE ARTIFICIAL INTELLIGENCE (AI)<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When using AI for <\/span><span style=\"font-weight: 400;\">SEM in Singapore<\/span><span style=\"font-weight: 400;\">, you can optimise your ads to improve your conversion rate. Google Ads offers a type of ad called Responsive search ad (RSA).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Responsive search ads offer automated features that let you optimise your call to action (CTA), headlines, and meta descriptions. Thanks to AI-based ads, you can craft better ads to target web users at the right time.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-39071\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Artificial-intelligence.jpg\" alt=\"Artificial Intelligence\" width=\"1313\" height=\"834\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Artificial-intelligence.jpg 1313w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Artificial-intelligence-300x191.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Artificial-intelligence-1024x650.jpg 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Artificial-intelligence-768x488.jpg 768w\" sizes=\"(max-width: 1313px) 100vw, 1313px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Artificial intelligence can now also deduce and understand the user&#8217;s search intent, hence generating much more accurate and relevant search results on SERP. The challenge for marketers today is to produce content that aligns with the user&#8217;s search intent to guarantee higher SERP ranking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"3-mobile-still-reigns-supreme\"><span style=\"color: #444444;\"><strong>3. MOBILE STILL REIGNS SUPREME<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A few years have passed since Google announced its mobile-first indexing update. Google predominantly uses the mobile version of a website for indexing and ranking since most users access Google Search with mobile devices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It is undeniable that mobile reigns supreme over desktop when it comes to the <\/span><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">worldwide market share<\/span><\/a><span style=\"font-weight: 400;\">. Because of this, you must optimise your ads for mobile to reach as many users as possible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To optimise your ads for mobile, here are some of the things you need to do:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"padding-left: 40px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a strong CTA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write compelling headlines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make a mobile landing page for your ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilise ad extensions for mobile<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">For more tips, check out this <\/span><\/i><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7324514?hl=en\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">guide provided by Google<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"4-video-advertising-is-crucial\"><span style=\"color: #444444;\"><strong>4. VIDEO ADVERTISING IS CRUCIAL<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ever since YouTube became a part of the Google Display Network, marketers have been using video advertising as an effective way to gain leads. Creating video campaigns on Google Ads lets you display ads in videos. Video campaigns are also measurable, which means you can check your views and cost per ad.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Video campaigns offer a ton of benefits such as:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"padding-left: 40px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive more traffic to your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raise brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach the right audience<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Consumers most likely prefer videos compared to other types of content, so it is probably a good idea to launch a video campaign as soon as possible. You can reach your target audience on YouTube by creating a quality video ad. You can follow <\/span><span style=\"font-weight: 400;\">video production trends <\/span><span style=\"font-weight: 400;\">to produce more relatable content. Set your budget limit to avoid overspending, and determine who sees your videos based on a user\u2019s interests, age, location, and more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #444444;\"><strong>5. VISUAL SEARCHING<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39076\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Google-lens.png\" alt=\"Google Lens\" width=\"735\" height=\"443\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Google-lens.png 735w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Google-lens-300x181.png 300w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As opposed to text searching, users upload a picture when using the search engine for the query. For example, instead of typing in &#8216;antique grandfather clock&#8217;, you can upload an image of the grandfather clock you are looking for on Google Lens. Then, Google will help deliver results that best match the image you uploaded. Google Lens combine computer vision, artificial intelligence (AI), and augmented reality (AR) to make visual search possible and accurate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39073\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Visual-search-results.png\" alt=\"Visual Search Results\" width=\"1353\" height=\"652\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Visual-search-results.png 1353w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Visual-search-results-300x145.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Visual-search-results-1024x493.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Visual-search-results-768x370.png 768w\" sizes=\"(max-width: 1353px) 100vw, 1353px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In 2021, <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/06\/new-ways-to-shop-for-products-you-love-across-our-apps\/#:~:text=Visual%20search%20helps%20people%20find%20similar%20products%20%E2%80%93%20like%20floral%20print%20dresses%20%E2%80%93%20just%20by%20tapping%20on%20an%20image%20of%20a%20dress%20they%20like.%20In%20the%20future%20we%E2%80%99ll%20make%20it%20possible%20for%20people%20to%20take%20photos%20from%20their%20camera%20to%20start%20a%20visual%20search.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> introduced visual search that helped ramp up visual discovery whilst shopping on the app. It is also similar to <\/span><a href=\"https:\/\/help.pinterest.com\/en\/article\/pinterest-lens\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pinterest Lens<\/span><\/a><span style=\"font-weight: 400;\">, a feature on Pinterest to search for things on the platform using uploaded images. Besides voice search, visual search is one of the <\/span>SEM trends in 2023<span style=\"font-weight: 400;\"> that you need to keep tabs on.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips on how to optimise your images for visual search:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"padding-left: 40px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide multiple images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-resolution images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimise the image title and description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use alternative texts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use image captions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimise image file types and sizes<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #444444;\"><strong>6. OPT FOR AUTOMATION<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Many aspects of search engine marketing will be heavily influenced by automation in 2023. To begin with, <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2979071?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">automatic keyword and ad group bidding<\/span><\/a><span style=\"font-weight: 400;\"> eliminate the need to manually set bids. In addition to automatic bidding, automation also on scheduling and pre-setting ground rules for each SEM task and process.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Marketers can also benefit from automation in the department of site monitoring. What automation tools do is track broken links, page load time, and site uptime. Furthermore, automation also expedites backlink monitoring.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Although SEM automation still needs human intervention, it significantly reduces manual tasks and improves efficiency. The challenge for marketers is how to maximise and utilise these tools.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #444444;\"><strong>7. INCREASED RELEVANCE OF SOCIAL MEDIA<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google is the biggest search engine in the world, and Google Ads is one of the best management platforms for online advertising. Yet, it would still be beneficial if marketers pay attention to other platforms such as social media.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39075\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Social-media-ads.png\" alt=\"Social media ads\" width=\"534\" height=\"517\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Social-media-ads.png 534w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Social-media-ads-300x290.png 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Digital marketers looking to scale up their PPC must consider social media paid to advertise. Social media platforms like Facebook, Instagram, and TikTok garner the largest demographics. Moreover, these demographics are divided into niches and sub-niches. It will be easier for marketers to launch a targeted ad campaign.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips on how to make the most of your paid advertising on social media:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"padding-left: 40px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set an objective<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine your audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritise a platform\/s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a cohesive and concise message<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the right ads format<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #444444;\"><strong>8. COMPETITIVE SHOPPING ADS<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If there is an increase in non-Google SEM strategies, the competition for shopping ads, especially in Google, is going tougher in the following years.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39074\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Shopping-ads.png\" alt=\"Shopping ads\" width=\"622\" height=\"563\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Shopping-ads.png 622w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/07\/Shopping-ads-300x272.png 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Shopping ads help retailers to ramp up their shopping campaigns to showcase their products and increase traffic on their website or e-commerce platform account. As opposed to text ads, shopping ads show the product&#8217;s image, name, price, and store name. Expect the role of shopping ads to be more significant in the coming<\/span><span style=\"font-weight: 400;\"> trends in search engine marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Shopping ads benefits include:<\/span><\/p>\n<ul style=\"padding-left: 40px;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved qualified leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less complicated retail-centric campaign management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More extensive competitive data reporting<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3 id=\"final-remarks-4-sem-trends-in-singapore\"><span style=\"color: #444444;\"><strong>FINAL REMARKS<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">SEM services in Singapore<\/span><span style=\"font-weight: 400;\"> are an excellent way to gain leads and convert customers quickly. Consider outsourcing your SEM services to an <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">SEM agency in Singapore<\/span><\/a><span style=\"font-weight: 400;\"> if you need help.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/contact\/\"><i><span style=\"font-weight: 400;\">Contact our <\/span><\/i><i><span style=\"font-weight: 400;\">digital marketing<\/span><\/i><i><span style=\"font-weight: 400;\"> agency<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> at 6690-2454 to <\/span><\/i><i><span style=\"font-weight: 400;\">outsource your search engine optimization<\/span><\/i><i><span style=\"font-weight: 400;\"> and marketing services.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are planning to ramp you your SEM campaign in Singapore in 2023, here are the search engine marketing trends to watch out for: voice search, artificial intelligence, mobile-first, video advertising, visual search, automation, non-Google search engine marketing strategies, and competitive shopping ads.<\/p>\n","protected":false},"author":7,"featured_media":39069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[10],"tags":[15,117,16,50,59,971,9,2132,4,165,1226,583,2131,52],"class_list":["post-14413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat-sem","tag-digital-marketing-2","tag-internet-marketing","tag-online-marketing","tag-pay-per-click","tag-ppc","tag-ppc-advertising","tag-search-engine-marketing","tag-search-engine-marketing-services","tag-sem-2","tag-sem-agency","tag-sem-services","tag-sem-singapore","tag-sem-trends","tag-sem-vendor"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/14413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=14413"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/14413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/39069"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=14413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=14413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=14413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}