{"id":15165,"date":"2020-02-17T13:33:41","date_gmt":"2020-02-17T05:33:41","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/oom.com.sg\/new\/?p=15165"},"modified":"2022-05-23T10:43:52","modified_gmt":"2022-05-23T02:43:52","slug":"combining-seo-and-content-marketing-the-right-way","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/combining-seo-and-content-marketing-the-right-way\/","title":{"rendered":"Combining SEO And Content Marketing (The Right Way)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Search engine optimization (SEO) and content creation are the king and queen of digital marketing, no doubt about it! They\u2019re two sides of the same coin, as SEO and content represent the technical and creative aspects of digital marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Combining <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\">SEO<\/a><span style=\"font-weight: 400;\"> and quality content is crucial for your marketing campaign. They support each other like two peas in a pod!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To understand why you need to partner SEO with content, let\u2019s get a better overview of these essential components of digital marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"1\"><b>Digital Marketing 101: Content And SEO<\/b><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-8967\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/02\/CONTENT-AND-SEO.jpg\" alt=\"\" width=\"779\" height=\"438\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">At the core of every <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/sem\/\">search engine marketing<\/a><span style=\"font-weight: 400;\"> campaign is content creation or marketing, a key to building your brand and reputation. Creating content is similar to how salespeople promote their products. The difference is that with content creation, you\u2019ll take it a step further by adopting modern tools\u2014social media, for instance\u2014and engage with online users.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Some of the benefits of content marketing include:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve customer retention<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage with your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build consumer trust<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establish authority<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The purpose of content creation is to reach your target audience and expand your customer base. However, achieving such goals requires increased online visibility and better conversion rates. This is where SEO comes in.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On the technical side of digital marketing, SEO is at its peak effectiveness. The process involves driving traffic to your website to increase website visibility and achieve a higher ranking on search engines. As a result, you\u2019ll benefit your business in a lot of ways, such as:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase conversion rate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your website for mobile use<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve website speed and performance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Invest in long-term strategies<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Overall, content marketing and SEO share the same goals: to gain more traffic and exposure. The difference is that content focuses on creativity, while SEO is more technical-oriented.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"2\"><b>Content + SEO = Profit!<\/b><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8971\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/02\/CONTENT-seo.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Combining effective SEO and content creating strategies is a recipe for success! Consider restructuring your separate campaigns into one to make the most out of your marketing efforts. Here are some methods to strengthen your SEO and content altogether.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"3\"><b>1. Utilize Keywords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most effective SEO strategies is keyword optimization. It gives you more insight into the user\u2019s behaviour and will drive traffic to your website. Also, researching keywords helps you estimate the size of your target audience, allowing you to measure your SEO traffic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can utilize keywords in many aspects of your SEO campaign, such as title tags, links, images, meta descriptions, and most importantly, content! Combining keywords and content creation helps you boost engagement and search engine visibility. However, there\u2019s a proper way to incorporate keywords in your content, which brings us to our next tip\u2026<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"4\"><b>2. Write Organic Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Being human\u2014that\u2019s all it takes to attract readers. After all, it\u2019s the very essence of creating content! You need to take the <a href=\"https:\/\/www.techopedia.com\/definition\/5184\/organic-search-engine-optimization-organic-seo\">organic approach<\/a> when incorporating keywords in writing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Usually, the problem with writing blogs, infographics, and other types of content is being too <\/span><i><span style=\"font-weight: 400;\">robotic<\/span><\/i><span style=\"font-weight: 400;\">, the opposite of organic! You may have the proper keywords that should help you understand the audience\u2019s behaviour. However, you should utilize these terms the right way.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Incorporate keywords the right way by writing like a <\/span><i><span style=\"font-weight: 400;\">real person<\/span><\/i><span style=\"font-weight: 400;\"> (aka humans). It will attract more readers since most people prefer to talk with a human, not a machine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that creating organic content will require to avoid these grave SEO mistakes:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using the wrong keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not using keywords (at all!)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poor-quality writing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Over-advertising<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lack of marketing or distribution<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 id=\"5\"><b>3. Review Before Posting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even if you believe your content is ready for publishing, think twice before posting! Review your content to see if it has everything it needs to be optimized. Some necessary SEO elements include:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Links<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Backlinks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Call to action (CTA)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Meta title<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Meta description<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 id=\"6\"><b>4. Distribute Your Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lastly, once you\u2019re done creating awesome content, the final step is to post and distribute it across multiple channels. There are three ways you can promote your content: third-party, owned, and paid content distribution.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Third-party Content Distribution &#8211; <\/b>As the term suggests, you\u2019ll let third-parties post your content on various platforms.<\/li>\n<\/ul>\n<ul>\n<li><b>Owned Content Distribution &#8211; <\/b>This refers to publishing your content through properties that are under your business, such as your blog, social media page, or website.<\/li>\n<\/ul>\n<ul>\n<li><b>Paid Content Distribution &#8211; <\/b>You have the option to distribute your content by using a pay-per-click network. That includes having to pay every time someone clicks on your link and views your content.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8969\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/02\/SEO-2.jpg\" alt=\"\" width=\"744\" height=\"496\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the end, your content will be good for nothing if you don\u2019t deliver it to the right audience! You could utilize social media <\/span>marketing<span style=\"font-weight: 400;\"> platforms such as <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\">Facebook<\/a><span style=\"font-weight: 400;\">, Instagram, or Twitter to reach a wide range of online users.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">SEO and content will forever be the building blocks of digital marketing! Couple the two together and you can rest assured your marketing campaign will go according to plan.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Connect with our<\/span><\/i> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><i>SEO agency in Singapore<\/i><\/a> <i><span style=\"font-weight: 400;\">at +65 6391 0930 for more details about digital marketing.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization (SEO) and content creation are the king and queen of digital marketing, no doubt about it! They\u2019re two sides of the same coin, as SEO and content represent the technical and creative aspects of digital marketing. &nbsp; Combining SEO and quality content is crucial for your marketing campaign. They support each other [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":15166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[45,20],"tags":[15,4,5,801],"class_list":["post-15165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","category-cat-seo","tag-digital-marketing-2","tag-sem-2","tag-seo-2-2","tag-singapore"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/15165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=15165"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/15165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/15166"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=15165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=15165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=15165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}