{"id":15518,"date":"2022-08-26T10:00:35","date_gmt":"2022-08-26T02:00:35","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/oom.com.sg\/new\/?p=15518"},"modified":"2023-03-09T10:44:14","modified_gmt":"2023-03-09T02:44:14","slug":"your-ultimate-guide-to-google-business-profile","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/your-ultimate-guide-to-google-business-profile\/","title":{"rendered":"Your Ultimate Guide To Google Business Profile"},"content":{"rendered":"

A Google Business Profile account is an online business directory of your company. By having one, you can increase your brand visibility and expand your customer reach. Check out this article to learn more about Google Business Profile. The article contains the importance of having a Google Business Profile, notable GBP features: 1) Customer Reviews; 2) Question And Answer; 3) Customer Communication; 4) Description; 5) Promotional Campaigns, 6) GBP Insight. You will also learn the benefits of having a Google Business Profile: 1) Improve Local SEO; 2) Define Your Target Audience; 3) Advertise (For Free), and 4) Increase Your Web Presence. <\/span><\/p>\n

Google houses some of the most effective online marketing tools, such as Google Business Profile (GBP). The use of Google Business Profile is widespread among businesses. Considering how often the search engine algorithm updates, GMB is becoming more prominent today. But why has Google Business Profile become an essential tool for every marketer?<\/span><\/p>\n

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Read on to learn more about Google Business Profile. <\/span><\/p>\n

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What is Google Business Profile?<\/strong><\/h2>\n

Google Business Profile, formerly called Google My Business, is a free marketing tool that you can utilise to increase brand presence across Google Search and Maps. Businesses are given a dedicated area on the search engine results page (SERP), which is their business listing for businesses to showcase the details.\u00a0<\/span><\/p>\n

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In their Google Business Profile account, they can edit their business name, specify their business location, and display photos of their products or services. Because of these, Google Business Profile has become a highly recommended startup tool for small businesses that need to enhance their<\/span> local SEO<\/span><\/a> efforts as it contributes to higher exposure to search users.<\/span><\/p>\n

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Google Business Profile highlights a business’s customer service through reviews, show search users the direction on how to get to its physical shop, and more, unlike Google ads or standard organic search results that only show a web page URL with metadata (title tags and meta description). <\/span><\/p>\n

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Think of it this way: <\/span>Google Business Profile <\/span>acts as an online directory that shows basic business information: phone number, email address, website, and opening hours. Google Business Profile users can also optimise their accounts by adding product or service offerings.\u00a0\u00a0<\/span><\/p>\n

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All they need to do is type keywords or phrases related to your niche. Once you have optimised your GBP for those keywords, your business listing will most likely appear on search engine results pages (SERPs). That is why GBP has become a part of SEO strategy since business owners are managing the business listing to rank organically.\u00a0<\/span><\/p>\n

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ALSO READ: <\/b>The Ultimate Guide To SERP Features<\/span><\/a><\/p>\n

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The image below, for example, shows different shops where the search user can buy dresses in Singapore. Those businesses in red rectangles are their Google Business Profile accounts that show a summary of their basic business information.\u00a0<\/span><\/p>\n

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When a search user clicks on one like Mo\u2019s Diner shown in the image below, it will only show the business listing of the shop they have chosen.\u00a0<\/span><\/p>\n

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This picture shows how a Google Business Profile appears on a desktop and a mobile device. The photo was retrieved from <\/span><\/i>Google Business Profile Help<\/span><\/i><\/a>.<\/span><\/i><\/p>\n

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The steps to setting up your Google Business Profile listing is simple. You only need to create a<\/span> Google Business Profile account<\/span>, fill out all the necessary information, and verify your business. Afterwards, you need to optimise your <\/span>Google business listing<\/span> and add as much information as possible.<\/span><\/p>\n

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This image is the first page of creating a Google Business Profile account. <\/span><\/i><\/p>\n

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The Importance Of Having A Google Business Profile<\/strong><\/h2>\n

Whether big or small, businesses require exposure in the digital realm to attract more customers and increase conversions. Nothing beats Google Business Profile for brand visibility because your business will show up on SERPs as an organic result when someone searches for your business on Google.<\/span><\/p>\n

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Given that Google is responsible for <\/span>83.84% of the global search market<\/span><\/a>, it is no surprise your brand recognition will increase, especially on local searches. Your Google Business Profile account is the first thing they will notice when searching for your business online, which can be the start of your customer’s purchase journey.\u00a0<\/span><\/p>\n

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From your Google Business Profile account, your potential customers can learn everything they need to know about your products or services. They can also consider dropping by in person if your brick-and-mortar store is indicated on the GBP listing or give you a call if they have any enquiries. <\/span><\/p>\n

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This image shows every piece of information that potential customers can learn from a business on a brand\u2019s Google Business Profile.<\/span><\/i><\/p>\n

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6 Features Of Google Business Profile<\/strong><\/h2>\n

Google Business Profile works best when you optimise your site for <\/span>local SEO<\/span><\/a> since it focuses on location-based marketing. The best part is it offers several features that will benefit your local SEO and increase your search engine ranking on Google!<\/span><\/p>\n

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Here are some of the features of GBP:<\/span><\/p>\n

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1. Customer Reviews<\/strong><\/h3>\n

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Once you have created a <\/span>Google Business Profile (GBP)<\/span> account, you will notice that there is a review section where customers are able to submit their reviews. With this, your customers can leave feedback about your products or services and leave ratings (the yellow stars beside the number). They can also attach some photos and videos with their written testimonials.<\/span><\/p>\n

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To boost the number of reviews on GBP, encourage your existing customers to add reviews and share their experiences when engaging or buying products from your business\u2019s website.\u00a0<\/span><\/p>\n

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If you do not take advantage of\u00a0 GBP\u2019s customer review feature, you are losing the opportunity to increase your business\u2019s reputation. After all, having this alone can help <\/span>raise your online reputation by 17%<\/span><\/a>. Potential customers who can see that you have good customer reviews would become more convinced to engage with you.\u00a0<\/span><\/p>\n

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Furthermore, if you have higher numbers of positive customer reviews, the more your business will stand out from your competitors. The more outstanding reputation you have with your current clients, the more it will encourage new customers to interact with you.<\/span><\/p>\n

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2. Question And Answer<\/strong><\/h3>\n

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Google Business Profile offers a question-and-answer (Q&A) feature that lets you respond to curious customers. If there are spam or unethical questions or malicious comments that are not related to your niche, you can remove them from your Q&A section.<\/span><\/p>\n

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3. Receive Enquiries<\/strong><\/h3>\n

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For something more up close and personal, your potential customers can reach out to you via GMB message feature. The received enquiries lets you communicate with customers and vendors. For businesses that focus on <\/span>lead generation<\/span><\/a>, their customers can submit their enquiry and businesses can follow up closely with the enquiry. Doing so should help drive high-quality potential customers to your business\u2019s website and drive conversion.\u00a0<\/span><\/p>\n

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However, businesses should take note of r the guidelines when taking advantage of the message feature, which includes:<\/span><\/p>\n

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