{"id":15943,"date":"2020-02-28T10:00:05","date_gmt":"2020-02-28T02:00:05","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/oom.com.sg\/new\/?p=15943"},"modified":"2023-03-09T09:45:15","modified_gmt":"2023-03-09T01:45:15","slug":"the-return-of-email-marketing-in-2020","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/the-return-of-email-marketing-in-2020\/","title":{"rendered":"The Return of Email Marketing in 2020"},"content":{"rendered":"

A year ago, we discussed the relevance and effectiveness of <\/span>email marketing<\/span><\/a> by today\u2019s standards\u2014and surprisingly, it\u2019s still relevant! Even with modern strategies such as <\/span>social media management<\/span><\/a> and internet ads, email marketing remains to be an integral part of marketing.<\/span><\/p>\n

 <\/p>\n

Surprised to see that email marketing is still popular? If you take a gander at the history and importance of sending emails to prospects and clients, you\u2019ll find out why you shouldn\u2019t be stunned. So let\u2019s ride an imaginary time travel machine and dive into the past of email marketing to discover its benefits and significance.<\/span><\/p>\n

 <\/p>\n

\n

 <\/p>\n

The Growth of Email Marketing<\/b><\/h2>\n

It all started in 1971 when a computer engineer named Ray Tomlison invented the concept of sending messages through electronic devices; thus, emails were born! However, it was Larry Roberts, who developed the first email management system in 1972. It allows users to pick and reply to emails.<\/span><\/p>\n

 <\/p>\n

You can also thank Gary Thuerk of Digital Equipment Corporation (DEC) for sending out the first mass email in 1978 via the Advanced Research Projects Agency Network (ARPANET). From there, email marketing progressed as a form of direct communication with businesses and prospects. The only problem with some marketing emails is that users referred to them as \u201cspam\u201d, also known as inappropriate or unsolicited messages.<\/span><\/p>\n

 <\/p>\n

Nowadays, we use emails for our jobs and personal lives. But most importantly, they\u2019ll forever play a part in marketing for businesses.\u00a0<\/span><\/p>\n

 <\/p>\n

While email marketing seems to be dead these days (no thanks to unsuccessful strategies), it\u2019s pretty much alive. Nonetheless, the effectiveness of your email marketing campaign will depend on proper execution and planning. If so, then now is the perfect time to understand the fundamentals of email marketing.<\/span><\/p>\n

 <\/p>\n

Let\u2019s look at some of the reasons why email marketing is still relevant today.<\/span><\/p>\n

 <\/p>\n

\n

 <\/p>\n

Reasons Why Email Marketing is Relevant<\/b><\/h2>\n

1. People Still Use Emails<\/b><\/h4>\n

\"\"<\/p>\n

 <\/p>\n

Billions of emails<\/span><\/a> are sent every day worldwide; that reason alone is why you should consider marketing your business via emails! Imagine the thousands of potential customers you\u2019ll reach if you launch an email marketing campaign?<\/span><\/p>\n

 <\/p>\n

Your Strategy.<\/b> To get the best prospects, you should engage with your potential customers first. Fortunately, content marketing is the key to success! By creating quality content for your emails, you\u2019ll improve your level of engagement with your audience.<\/span><\/p>\n

 <\/p>\n

To create quality emails, you\u2019ll need the following:<\/span><\/p>\n

 <\/p>\n