{"id":18078,"date":"2022-09-06T10:00:38","date_gmt":"2022-09-06T02:00:38","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=18078"},"modified":"2023-03-09T10:56:35","modified_gmt":"2023-03-09T02:56:35","slug":"7-benefits-of-using-google-business-profile","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/7-benefits-of-using-google-business-profile\/","title":{"rendered":"7 Benefits Of Using Google Business Profile"},"content":{"rendered":"

Ever since the release of Google Business Profile, formerly known as Google My Business(GMB), many businesses have been using it as part of their digital marketing strategies. If you plan to use Google Business Profile for your newly established business, this article will discuss the benefits you can gain from using Google Business Profile. 1) GBP Lets You Promote Your Business For Free; 2) Improve Your Local SEO; 3) Provides Invaluable Customers’ Insight; 4) GBP Adds Your Business to Google Maps; 5)\u00a0 Enhance Customer Engagement; 6) GBP Allows People To Leave Customer Reviews, and 7) Direct Traffic To Your Website. <\/span><\/p>\n

Google is the world\u2019s number one search engine for many reasons. Not only does it focus on improving the user\u2019s experience, but Google provides marketers with some of the best marketing tools to date. <\/span>Google Business Profile <\/span>(GBP), previously known as<\/span> Google My Business<\/span> (GMB) is one of them. It is a free marketing tool that assists businesses in enhancing their web presence across Google. Given that most online experience begins on Google, it is highly recommended for every business to have a Google Business Profile account since it can help improve your <\/span>SEO<\/span><\/a>.<\/span><\/p>\n

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With a Google Business Profile (or GBP listing), not only do you have access to vital information regarding your business, but you can manage your account\u2014similar to a social media page. In short, GBP is your best friend in improving your online presence across Google! But of course, similar to other social media platforms like Facebook, Twitter or TikTok, you need to understand how GBP works.<\/span><\/p>\n

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But how can GBP help increase your search engine ranking? Read on and discover the benefits of using Google Business Profile below. <\/span><\/p>\n

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Google Business Profile: How Does It Affect Your SEO?<\/strong><\/h2>\n

Even though businesses can create a <\/span>Google Business Profile<\/span> account, only verified businesses with an excellent reputation will show up on GBP listing results, giving them more credibility.\u00a0 If your business appears on GBP listing results, it can help you improve your online visibility in many ways.<\/span><\/p>\n

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Given that businesses can add their company details like website, business location address, phone number, and business hours, potential customers can learn more about them at a glance on their GBP listing. For an SEO consultant, it is important to match the details of GBP listing with other marketing platforms to provide consistent information.\u00a0<\/span><\/p>\n

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A GBP listing also has more real estate space, which gives businesses with Google Business Profile accounts an advantage to appear more on the SERP and attain more organic traffic.<\/span><\/p>\n

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For example, this is a GBP\u00a0 listing provided by OOm. Here, you can notice that the <\/span><\/i>Google Business Profile<\/span><\/i> displays critical information about the business, including its location, phone number, and office hours.<\/span><\/i><\/p>\n

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By now, every marketer knows how important <\/span>SEO <\/span>is in digital marketing. Essentially, <\/span>SEO <\/span>is one of the main driving force behind digital marketing. Without it, your marketing campaign has no foundation. If you plan to create a Google Business listing, it is important for you to\u00a0 know how it affects your <\/span>SEO<\/span>.\u00a0<\/span><\/p>\n

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Your<\/span> GBP listing<\/span> lets you maintain your online presence across Google. Combine your optimised website with a GBP listing, and you already have an advantage over your competitors that lack a <\/span>Google Business Profile<\/span> account. Businesses that have a <\/span>GBP listing<\/span> appear higher in Google search results than those that do not have one.\u00a0<\/span><\/p>\n

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Creating a GBP listing is key to improving your search engine ranking, but how does it work?\u00a0<\/span><\/p>\n

Here are the six features of <\/span>Google Business Profile<\/span>:<\/span><\/p>\n

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