{"id":18528,"date":"2020-05-08T10:00:37","date_gmt":"2020-05-08T02:00:37","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=18528"},"modified":"2022-05-23T17:01:29","modified_gmt":"2022-05-23T09:01:29","slug":"diy-seo-tips-and-tricks-for-optimising-your-website-by-yourself","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/diy-seo-tips-and-tricks-for-optimising-your-website-by-yourself\/","title":{"rendered":"DIY SEO: Tips and Tricks For Optimising Your Website (By Yourself)"},"content":{"rendered":"

With many retail establishments shut down until further notice, what could be the solution for businesses to maintain stability? The answer is digital marketing.<\/span><\/p>\n

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COVID-19 may be preventing stores from resuming operations on the streets, but luckily, digital marketing encourages businesses to continue their efforts online. Moreover, businesses can engage with their customers\u2014despite the Coronavirus situation\u2014by utilising digital marketing strategies, such as content marketing, social media management, and <\/span>search engine optimisation (SEO)<\/span><\/a>.<\/span><\/p>\n

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SEO is one of the foundations of digital marketing. It\u2019s the cornerstone of many well-established businesses on the Internet, especially online stores and marketing agencies. There\u2019s no doubt that SEO has been making tremendous waves in the marketing industry for quite some time. But only now has SEO become more relevant than ever, due to many businesses relying on digital marketing strategies to engage with customers.<\/span><\/p>\n

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Many of us are staying at home, trying to make a living during these stressful times. But fortunately, with SEO, you can help your business grow online. The best part about it is that you can manage your SEO campaign <\/span>all by yourself<\/span><\/a>!<\/span><\/p>\n

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Seeking help from an SEO expert is a wise choice, but taking the DIY approach is just as helpful. You have all the time in the world to study the ins and outs of SEO so you can connect with new customers and engage with existing ones!<\/span><\/p>\n

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But first, let\u2019s understand the basics of SEO, starting with on-page and off-page SEO.<\/span><\/p>\n

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Digital Marketing Basics: On-page And Off-page SEO<\/h2>\n

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When it comes to SEO, you\u2019ll encounter two terms: on-page and off-page SEO.<\/span><\/p>\n

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On-page SEO is the process of optimising your website that includes meta descriptions, meta titles, keywords, and alt tags. These are the building blocks of on-page SEO, and you\u2019ll need to make the most out of them to increase your website\u2019s search engine rankings.<\/span><\/p>\n

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On the other hand, you have off-page SEO. As the name suggests, off-page SEO refers to increasing your website\u2019s rankings by utilising marketing methods outside your website. Some off-page SEO strategies include social media marketing and acquiring backlinks.<\/span><\/p>\n

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Diy SEO: 10 Tips And Tricks For Increasing Your Ranking<\/h2>\n

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On-page SEO<\/h3>\n

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1. Keyword Research<\/h4>\n

Every SEO campaign begins with basic <\/span>keyword research<\/span><\/a>. In essence, keywords are popular or commonly used words or phrases used by your target audience. As such, you must find out which keywords will help you boost your site\u2019s SEO rankings.<\/span><\/p>\n

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Knowing your keywords helps in generating content that will reach your target audience. Utilise keywords with high search volumes so you can optimise your site\u2019s SEO capabilities even further.<\/span><\/p>\n

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2. Study Your Competitors<\/h4>\n

You\u2019re not the only one trying to gain the top spot on Google\u2019s search results page. Familiarise yourself with your competition by studying your competitors\u2019 methods regarding their marketing strategies. Know your competitors and discover their weaknesses so you can use them to your advantage.<\/span><\/p>\n

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For instance, you could follow these competitive marketing strategies:<\/span><\/p>\n

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