{"id":18759,"date":"2020-05-15T10:00:57","date_gmt":"2020-05-15T02:00:57","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=18759"},"modified":"2023-03-08T14:34:09","modified_gmt":"2023-03-08T06:34:09","slug":"how-to-market-your-e-commerce-website","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-market-your-e-commerce-website\/","title":{"rendered":"How To Market Your E-Commerce Website?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Running an e-commerce business is simple: You\u2019ll open an online store, categorise your products, and wait for your customers to make a purchase!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As easy as it seems, however, managing an e-commerce website can be challenging. How so? Managing an online store is just the beginning. But marketing your business is another story.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/which-e-commerce-platforms-to-choose\/\"><span style=\"font-weight: 400;\">e-commerce<\/span><\/a><span style=\"font-weight: 400;\"> is becoming more prominent in large part due to COVID-19, since many consumers are ordering their products online. Even before the pandemic, online shopping is already a more convenient method of buying goods. Still, now more than ever, e-commerce is proving itself to the world that you can rely on the Internet when it comes to shopping.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There is one problem for e-commerce businesses, though. How should you market your e-commerce website? Countless online stores are trying to gain the spotlight, which means you\u2019ll have to boost your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">search engine optimisation (SEO)<\/span><\/a><span style=\"font-weight: 400;\"> rankings and improve your online presence.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, if you play your cards right, you\u2019ll reach the right audience and gain leads in no time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"1\">8 Tips For Marketing Your E-commerce Website<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-18760\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/05\/e-commerce-1606962_1280.png\" alt=\"\" width=\"835\" height=\"594\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/05\/e-commerce-1606962_1280.png 835w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/05\/e-commerce-1606962_1280-300x213.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/05\/e-commerce-1606962_1280-768x546.png 768w\" sizes=\"(max-width: 835px) 100vw, 835px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2\">1. Integrate Social Media<\/h4>\n<p><span style=\"font-weight: 400;\">Integrating social media is an excellent way to reach a broad audience and engage with customers. Making your presence known on popular networking sites such as Instagram, Facebook, or LinkedIn is a recipe for success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How can you utilise <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> for your e-commerce website anyway? Here are some examples:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a social media page and share links to your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post quality images and videos on networking sites like Facebook or Instagram.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incorporate social share buttons and plugins on your website.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 id=\"3\">2. Reduce Cart Abandonment<\/h4>\n<p><span style=\"font-weight: 400;\">Did you know that every time your customer abandons their cart, you&#8217;re losing money in the process? That\u2019s the harsh reality of cart abandonment, and you must avoid this at all costs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To reduce cart abandonment, understand the reasons why customers are rejecting their purchase. Here are some of the reasons why:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unexpected shipping fees<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Complicated checkout process<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not enough payment methods<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Another account is required to complete the transaction<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are two things customers want the most: transparency and convenience. Offer a user-friendly experience by displaying the cost of buying your products, from shipping fees to value-added tax (VAT) rates. Also, enhance your site\u2019s checkout process to make the customer\u2019s experience more convenient and accessible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"4\">3. Start An Email Marketing Campaign<\/h4>\n<p><span style=\"font-weight: 400;\">For e-commerce websites, <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/the-return-of-email-marketing-in-2020\/\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\"> works best since it&#8217;s a strategy that involves engaging with existing customers. How does it work?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It starts by creating an email message for your site\u2019s visitors. You can send an email to users who\u2019ve purchased a product, abandoned their product, or just created an account. In short, you\u2019ll reach out to your prospects and customers by sending an email regarding their activities on your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"5\">4. Encourage Customer Feedback<\/h4>\n<p><span style=\"font-weight: 400;\">Encourage customer feedback so you can determine any flaws in your online store. In doing so, you can improve upon your weaknesses and provide a better experience for your customers. Not to mention, customer reviews can help establish your credibility. You can earn your customers&#8217; trust once they see positive reviews of your products.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"6\">5. Optimise Your Layout<\/h4>\n<p><span style=\"font-weight: 400;\">Your website consists of elements that affect site performance, such as images, videos, texts, plugins, and many more. For that reason, you should optimise your layout to boost its performance. That includes compressing images and videos, placing icons in the right place, and minimising the usage of unnecessary plugins.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"7\">6. Create Quality Content<\/h4>\n<p><span style=\"font-weight: 400;\">Aside from promotional ads, creating informative content is the key to gaining more customers. Not only does it help in grabbing your audience\u2019s attention, but content marketing establishes your brand\u2019s credibility. By providing engaging content based on your products and services, you\u2019ll help your customers understand the nature of your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"8\">7. Boost Your SEO Rankings<\/h4>\n<p><span style=\"font-weight: 400;\">SEO is an integral part of digital marketing. Boosting your SEO rankings will increase your web visibility, helping you reach your target audience on search engines like Google and Bing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To boost your SEO rankings, utilise keywords that will garner the attention of Google\u2019s search engine algorithm. Start with basic keyword research that will allow you to define your target market, create a list of relevant topics, and understand your competitors. Once you\u2019ve created a list of keywords, you can use such terms or phrases in your content to boost your SEO even further.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"9\">8. Make Your Website Mobile-friendly<\/h4>\n<p><span style=\"font-weight: 400;\">Most online shoppers are mobile users, which means you should optimise your website for mobile devices. A website that runs slowly on mobile devices won\u2019t bode well for your customers. For that reason, your website should run at an optimal pace on mobile phones so both new and existing customers can appreciate the user-friendly interface.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"10\">Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Treat your e-commerce website with care, and you\u2019ll be rewarded more customers in the future! Keep these tips in mind so you can maintain a user-friendly online store to make sure you have a steady customer base.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">For more tips related to digital marketing, <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/contact\/\"><i><span style=\"font-weight: 400;\">contact our SEO company<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> in Singapore!<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running an e-commerce business is simple: You\u2019ll open an online store, categorise your products, and wait for your customers to make a purchase! &nbsp; As easy as it seems, however, managing an e-commerce website can be challenging. How so? Managing an online store is just the beginning. But marketing your business is another story. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":18761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[936],"tags":[15,288,22],"class_list":["post-18759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-digital-marketing-2","tag-e-commerce","tag-social-media-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/18759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=18759"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/18759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/18761"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=18759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=18759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=18759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}