{"id":18775,"date":"2020-05-19T10:00:47","date_gmt":"2020-05-19T02:00:47","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=18775"},"modified":"2023-03-08T14:54:57","modified_gmt":"2023-03-08T06:54:57","slug":"how-to-set-up-a-google-ads-campaign","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-set-up-a-google-ads-campaign\/","title":{"rendered":"How To Set Up A Google Ads Campaign?"},"content":{"rendered":"

No one can deny that Google is one of the world\u2019s greatest gifts to marketers. The search engine has already helped millions of people worldwide since its creation. Thankfully, Google offers other efficient tools as well, including Google Ads.<\/span><\/p>\n

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Formerly known as <\/span>Google AdWords<\/span><\/a>, Google Ads is an online advertising platform that you can use to deliver advertisements and generate content. Google Ads is free to use, but some of its tools, such as Search Ads 360 and Display & Video Ads 360, require payment.<\/span><\/p>\n

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There are trillions of search queries being made on Google every year. With those numbers alone, no doubt using Google Ads is a no-brainer. Why opt for other advertising platforms if it has everything you need?<\/span><\/p>\n

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When it comes to using Google Ads, the real challenge lies in setting up a campaign. That\u2019s why it’s necessary to familiarise yourself with the fundamentals of Google Ads. Once you know how to use Google Ads, you can boost your website\u2019s <\/span>search engine optimisation (SEO)<\/span><\/a> ranking and increase your online visibility in the process!<\/span><\/p>\n

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How To Create A Google Ads Campaign?<\/h2>\n

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1. Focus On Your Goals<\/h4>\n

Before you create a Google Ads campaign, you need to focus on your goals first. Fortunately, every digital marketer\u2019s goal on Google Ads revolves around two objectives: To get clicks and to generate leads. For the second objective to succeed, you need to accomplish the first one beforehand.<\/span><\/p>\n

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To get clicks, you must create a list of keywords that will help your campaign reach the target audience. Before you jump into Google Ads, do keyword research to find out which words and phrases are commonly used by both your competitors and users.<\/span><\/p>\n

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Luckily, Google Ads offers a tool that allows you to come up with keywords. The keyword tool will generate ideas based on its findings on Google\u2019s search engine. Using Google Trends will also help you find the most popular keywords as of late.<\/span><\/p>\n

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2. Understand Your Campaign Settings<\/h4>\n

Another factor to consider is your campaign settings, including the right type of campaign for your business. Make a choice based on your goals and your customers’ interests.<\/span><\/p>\n

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Before choosing a campaign type, analyse your goals first. Google offers five goals, such as:<\/span><\/p>\n

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