{"id":18973,"date":"2020-05-21T10:00:17","date_gmt":"2020-05-21T02:00:17","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=18973"},"modified":"2023-03-08T14:55:02","modified_gmt":"2023-03-08T06:55:02","slug":"how-to-set-up-a-google-shopping-campaign","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/how-to-set-up-a-google-shopping-campaign\/","title":{"rendered":"How to Set Up a Google Shopping Campaign?"},"content":{"rendered":"

Google is the engine that keeps running even after more than two decades of usage in the marketing industry. With tools such as Google Analytics, Google Ads, and <\/span>Google My Business<\/span><\/a>, it seems like the world\u2019s leading search engine is showing no signs of stopping.<\/span><\/p>\n

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However, amid such popular marketing tools and platforms is Google Shopping, one of the most underlooked services provided by Google. Formerly known as Google Product Search, Google Products, and Froogle\u2014Google Shopping was invented by Craig Nevill-Manning to let users search for products online and compare the prices between vendors.<\/span><\/p>\n

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In short, Google Shopping is your best friend when it comes to finding the best products online. With the ability to compare prices and qualities of various products, the possibilities are endless! Nonetheless, all of this comes from a consumer\u2019s perspective, but what about a business owner\u2019s point of view?<\/span><\/p>\n

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3 Benefits Of Google Shopping<\/h2>\n

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Online shopping is becoming more relevant these days, and thankfully, Google is streamlining its search engine platform to provide users with a more convenient experience. However, some online stores haven\u2019t taken advantage of Google Shopping yet, so consider becoming a part of the minority that will soon become one of Google\u2019s most cherished features!<\/span><\/p>\n

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If you\u2019re having second thoughts about setting up a Google Shopping campaign, here are some of the reasons that may change your mind:<\/span><\/p>\n

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1. Increase Traffic<\/h4>\n

Like Google Ads, you can deliver paid ads to gain more leads immediately by using Google Shopping. With Google Shopping, you can write a short description of your products to grab the attention of your customers. As a result, you \u2018ll drive more traffic to your website and increase its <\/span>search engine optimisation (SEO)<\/span><\/a> ranking in the process.<\/span><\/p>\n

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The more people who\u2019ll click on your link, the higher your chances of gaining customers. For that reason, you must produce quality ads that will captivate your audience so you can convert them into potential customers!<\/span><\/p>\n

2. Higher Conversion Rates<\/p>\n

Compared to text ads, display ads have a better chance of grabbing the user\u2019s attention at first sight. Since the goal of Google Shopping is to utilise visuals, you can create ads that are suited for the audience\u2019s view. With a higher conversion rate and a reduced cost per click (CPC), you can boost your return on investment (ROI) and gain leads.<\/span><\/p>\n

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3. Increase Brand Awareness<\/h4>\n

Let\u2019s face it: you\u2019re not the only one trying to make a name for your business. As such, it\u2019s hard to stand out from your competitors. Fortunately, with a broader reach, you can use Google Shopping to increase brand awareness by displaying several products in one search query.<\/span><\/p>\n

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Steps For Setting Up A Campaign<\/h2>\n

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As mentioned above, there\u2019s no shortage of miracles when it comes to using Google Shopping to display your products. While that may be true, setting up a campaign can be challenging if you\u2019re not up for the challenge. Fortunately, creating a campaign is easy as long as you have a Google Ads account.<\/span><\/p>\n

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Here\u2019s a brief guide on how to set up a Google Shopping campaign.<\/span><\/p>\n

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1. Sign In Your Google Ads Account<\/h4>\n

First, sign in your Google Ads account, and explore the left side of the menu to see the \u201cCampaigns\u201d option. Click on it to see a \u201c+\u201d logo, then tap on the symbol to pull out a drop-down list.<\/span><\/p>\n

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2. Create A Campaign<\/h4>\n

Create a campaign by choosing the \u201cNew Campaign\u201d option from the list. Here, you can choose from five options:<\/span><\/p>\n