{"id":20668,"date":"2020-06-11T10:00:16","date_gmt":"2020-06-11T02:00:16","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=20668"},"modified":"2023-03-08T11:40:06","modified_gmt":"2023-03-08T03:40:06","slug":"email-marketing-tips-tricks-and-mistakes","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/email-marketing-tips-tricks-and-mistakes\/","title":{"rendered":"Email Marketing: Tips, Tricks, And Mistakes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are your ads reaching the right audience? Try using emails in your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> campaign.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Email marketing lets you engage directly with your followers. It\u2019s a simple yet effective way to grow a list of subscribers who you could convert into loyal customers in due time. You could even get a high return on investment (ROI) if you successfully send emails to the right receivers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, there\u2019s a lot of mistakes to consider when managing an email marketing campaign. If you\u2019re not getting a high ROI, that means you\u2019re doing something wrong.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t let this discourage you, though. Some people even say that email marketing is dead, but that\u2019s far from the truth. Email marketing will help boost your business if you know how to do it correctly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"1\">Tips and Tricks for Email Marketing<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-20669\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/social-media-2786261_1920.jpg\" alt=\"\" width=\"773\" height=\"515\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/social-media-2786261_1920.jpg 773w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/social-media-2786261_1920-300x200.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/social-media-2786261_1920-768x512.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/social-media-2786261_1920-771x515.jpg 771w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/social-media-2786261_1920-472x315.jpg 472w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can boost your site\u2019s <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">search engine optimisation (SEO)<\/span><\/a><span style=\"font-weight: 400;\"> rankings by taking advantage of email marketing. By sending\u00a0 emails to the right people, you can increase your conversion rate and maintain a relationship with existing customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nonetheless, you might struggle to get positive results with each email sent per prospect. Some of your receivers will ignore your emails, while others will junk them in the spam bin. To make sure you\u2019re sending emails to the right people, personalise and enhance your content. Doing so will grab the attention of your target audience and help you gain leads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Check out the most effective tips and tricks for email marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2\">1. Hook Your Readers With A Subject Line<\/h4>\n<p><span style=\"font-weight: 400;\">The first thing your readers will see is your email\u2019s subject line. As such, creating a catchy subject can hook people into opening your email.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On the downside, if you fail to deliver a hooky subject line, most of your audience might not even open your email. That\u2019s why it\u2019s crucial to make a creative subject line that will grab the attention of your prospects at first glance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are a few examples of catchy subject lines:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What\u2019s The Secret To Getting Abs?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Practise Makes Perfect: Become a Professional Guitarist In One Month<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measure Success Using Three Words\u2026<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These are just examples of how your subject lines could look like. Create ones for your own that will align with your goals. However, keep in mind that using the same lines could annoy your subscribers. Mix up your titles from time to time and create different subject lines to add variety.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"3\">2. Come Up With An Engaging CTA<\/h4>\n<p><span style=\"font-weight: 400;\">Attracting your subscribers is just the beginning. To convert your prospects into loyal customers, you need to come up with an engaging call to action (CTA) that will redirect subscribers to your website or social media page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How can you make a quality CTA anyway? Consider these three factors:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engaging<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Descriptive<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Authoritative<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The first step to creating a compelling CTA is to make sure it\u2019s engaging. Does it spark ideas for the reader? Will it encourage new conversations? Make a charming CTA, and your subscribers might turn into loyal customers along the way.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As for the second step, a descriptive CTA works best. Describe your offer or intent in one or two sentences without giving too much detail. Reserve the rest for your website, where your subscribers can discover more about your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lastly, establish authority by showcasing your products or services. You could redirect your subscribers to your web page to view your portfolio. Include a few photos of your products or services in your email to enhance your CTA even further.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"4\">3. Optimise Your Email List<\/h4>\n<p><span style=\"font-weight: 400;\">Most people think that when it comes to email marketing, a large number of subscribers eventually leads to a high ROI. However, if your email list consists of inactive subscribers who don\u2019t benefit your business, then you should direct your emails to the right people instead.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Analyse your email list and get rid of poor-quality addresses. Instead, reach out to active subscribers who often respond to your emails.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"5\">Mistakes To Avoid<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20671\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/mistake-3085712_1920.jpg\" alt=\"\" width=\"773\" height=\"522\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/mistake-3085712_1920.jpg 773w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/mistake-3085712_1920-300x203.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/mistake-3085712_1920-768x519.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/mistake-3085712_1920-378x255.jpg 378w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/mistake-3085712_1920-771x522.jpg 771w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Managing an email marketing campaign is simple, but you\u2019ll encounter a few mistakes if you\u2019re not careful. Here are some of the mistakes of email marketing that you should avoid.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"6\">1. Not Welcoming Newbies<\/h4>\n<p><span style=\"font-weight: 400;\">For online stores and e-commerce sites, the first step to inviting your new subscribers is by welcoming them with a compelling message via email. Once you add a new subscriber to your list, send them a welcome email to get them acquainted with your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"7\">2. Forgetting To Make A CTA<\/h4>\n<p><span style=\"font-weight: 400;\">Many emails lack compelling CTAs that neglect the entire goal of sending an email in the first place. Remember to make a CTA so you can encourage your subscribers to make a purchase or inquiry.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"8\">3. Not Optimising Your Content For Mobile Users<\/h4>\n<p><span style=\"font-weight: 400;\">Have you checked the quality of your emails for mobile devices yet? If not, there\u2019s a chance that your emails won\u2019t bode well for mobile subscribers. Check your emails on a mobile phone to see if the quality is above standard. Doing so will ensure your emails work well on mobile devices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"9\">Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Like <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\">, emails play a significant role in digital marketing for boosting your online presence and improving SEO rankings. Create an email marketing campaign so you can reach your target audience and build a list of loyal customers in no time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">For more digital marketing tips and tricks, contact our SEO company in Singapore at 6391-0930.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are your ads reaching the right audience? Try using emails in your digital marketing campaign. &nbsp; Email marketing lets you engage directly with your followers. It\u2019s a simple yet effective way to grow a list of subscribers who you could convert into loyal customers in due time. You could even get a high return on [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":20670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[14,21],"tags":[63,15,5],"class_list":["post-20668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media-marketing","tag-content-marketing","tag-digital-marketing-2","tag-seo-2-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/20668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=20668"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/20668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/20670"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=20668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=20668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=20668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}