{"id":20754,"date":"2020-06-25T10:00:31","date_gmt":"2020-06-25T02:00:31","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=20754"},"modified":"2023-03-08T10:24:10","modified_gmt":"2023-03-08T02:24:10","slug":"a-beginners-guide-to-email-marketing","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/a-beginners-guide-to-email-marketing\/","title":{"rendered":"A Beginner&#8217;s Guide To Email Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Who said email marketing is dead? Check your inbox, and you might see a whole bunch of emails waiting for your response. As long as we continue to use emails for work or personal use, email marketing will remain relevant.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Even with videos, artificial intelligence, virtual reality, and chatbots, email marketing is still one of the simplest and most effective methods of customer engagement. The best part about email marketing is that you don\u2019t need to spend a lot of money to get efficient results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Same with <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> and search engine optimisation (SEO), email marketing is ideal for engaging with customers and defining your target market. However, to achieve positive results, you must learn how to conduct a proper email marketing campaign.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, creating an email marketing campaign is quite simple. Understanding your target audience, on the other hand, is something else entirely. You must define your target market to know how to create quality content for your emails. After all, you\u2019re just another message in your customer\u2019s inbox. Try to create quality content with the reader\u2019s perspective in mind.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Know more about the benefits and fundamentals of email marketing! Here a few tips and tricks for beginners.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"1\">Know Your Goals<\/h2>\n<p><span style=\"font-weight: 400;\">The first step of every <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> campaign is to identify your goals so you can come up with better strategies. The good news is that email marketing can align with all kinds of objectives.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For instance, email marketing is perfect for:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building customer relationships<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Raising brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gain leads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promote your products or services<\/span><\/li>\n<li style=\"font-weight: 400;\">Boost your <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\">SEO<\/a> rankings<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As you can see, email marketing is an excellent strategy for many reasons. You can achieve your goals by launching an email marketing campaign to reach your target audience and build stronger relationships. But first, you need to identify your goals so you can focus on a specific aspect of your campaign to produce positive results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"2\">3 Reasons To Create An Email Marketing Campaign<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-20756\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/letters-2794672_1920.jpg\" alt=\"\" width=\"773\" height=\"193\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/letters-2794672_1920.jpg 773w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/letters-2794672_1920-300x75.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/letters-2794672_1920-768x192.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/letters-2794672_1920-771x193.jpg 771w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Despite the use of various digital channels nowadays, such as websites and social media, many marketers resort to email marketing. It\u2019s no surprise since email marketing costs less and is more beneficial in the long run.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a list of reasons why email marketing can benefit your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"3\">1. Billions of People Use Emails<\/h4>\n<p><span style=\"font-weight: 400;\">The numbers seem like an exaggeration, but make no mistake\u2014<\/span><a href=\"https:\/\/www.oberlo.com\/blog\/email-marketing-statistics\"><span style=\"font-weight: 400;\">billions of people<\/span><\/a><span style=\"font-weight: 400;\"> worldwide use emails! That means you can connect with countless consumers if you start an email marketing campaign. Create one to reach the right audience for your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"4\">2. You\u2019re The Sole Owner of Your Channel<\/h4>\n<p><span style=\"font-weight: 400;\">The problem with social media is that other external factors can affect your ads. However, with emails, you\u2019re the sole owner of your channel, which means only you have the opportunity to change the way you can reach your customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"5\">3. It\u2019s Cost-Effective<\/h4>\n<p><span style=\"font-weight: 400;\">Launching an email marketing campaign is either cheap or expensive. Either way, you\u2019ll get a high return on investment (ROI) if you manage to convert your leads into sales. For that reason, it\u2019s essential to create high-quality content for your emails so you can gain leads and grow your list of subscribers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"6\">How to Run an Email Marketing Campaign?<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20755\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/envelope-4313721_1280.png\" alt=\"\" width=\"773\" height=\"379\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/envelope-4313721_1280.png 773w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/envelope-4313721_1280-300x147.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/envelope-4313721_1280-768x377.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/envelope-4313721_1280-771x379.png 771w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"7\">1. Build an Email List<\/h4>\n<p><span style=\"font-weight: 400;\">First, you must know your target audience so you can send emails to the right people. Fortunately, all you need to do is to build an email list of subscribers. To do so, you must convert your website visitors into subscribers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The simplest way to convert visitors into subscribers is to display pop-up ads on your website. Place a pop-up ad that encourages visitors to subscribe to your website so they can receive the latest updates and news regarding your products or services.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"8\">2. Consider the Types of Email<\/h4>\n<p><span style=\"font-weight: 400;\">The goal of sending an email is to promote your business, but did you know that you can use two types of emails?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The first type of emails is a promotional email. This type of email is self-promotional and talks about your products and services. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The second type of email is a transactional email, which you can send to a user\u2019s inbox after he or she subscribes to your website and makes a transaction or inquiry.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"9\">3. Understand Your Audience<\/h4>\n<p><span style=\"font-weight: 400;\">You may be sending your emails to the right people, but are you producing positive results? It\u2019s not enough to know your target audience. You need to understand them so you can create better quality content for readers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Gather information about your subscribers by knowing their purchasing habits, traits, location, age, gender, and other essential details. Of course, you need to ask for their consent first before anything else.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"10\">Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">If your email marketing campaign isn\u2019t enough to provide your business with a much-needed exposure, consider incorporating other tactics. SEO, social media management, and pay-per-click advertising are some of the marketing strategies that you can try out. Work with a <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">digital marketing agency<\/span><\/a><span style=\"font-weight: 400;\"> so you can know more about these efficient marketing strategies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">For more digital marketing tips, <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/contact\/\"><i><span style=\"font-weight: 400;\">contact<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> our SEO company in Singapore.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who said email marketing is dead? Check your inbox, and you might see a whole bunch of emails waiting for your response. As long as we continue to use emails for work or personal use, email marketing will remain relevant. &nbsp; Even with videos, artificial intelligence, virtual reality, and chatbots, email marketing is still one [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":20757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[14,21],"tags":[63,15,5],"class_list":["post-20754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media-marketing","tag-content-marketing","tag-digital-marketing-2","tag-seo-2-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/20754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=20754"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/20754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/20757"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=20754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=20754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=20754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}