{"id":20759,"date":"2020-06-26T10:00:49","date_gmt":"2020-06-26T02:00:49","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=20759"},"modified":"2023-03-08T10:49:17","modified_gmt":"2023-03-08T02:49:17","slug":"blog-marketing-the-dos-and-donts","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/blog-marketing-the-dos-and-donts\/","title":{"rendered":"Blog Marketing: The Dos And Don&#8217;ts"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Blogging: it\u2019s fun, engaging, and easy to do. There\u2019s no marketing strategy like blogging that\u2019s as simple or enjoyable. Everyone can write a blog, even ordinary people who want to make a name for themselves on the world wide web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/why-should-you-create-a-blog-for-your-business\/\"><span style=\"font-weight: 400;\">blogging<\/span><\/a><span style=\"font-weight: 400;\"> has become an integral part of digital marketing for businesses that need to gain exposure and establish credibility. Since managing a blog can be quite simple, most companies hire bloggers or marketers to write for them, resulting in more prospects and leads in the process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, since blogging is for everyone, there\u2019s a lot of mistakes and misconceptions surrounding blog marketing and writing. It may seem easy at first to create a blog, but creating consistent quality content is where you\u2019ll face the real challenge. Fortunately, once you get used to blogging, it\u2019s as easy as 1-2-3.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Create a blog for your website! If you\u2019re still having doubts about its benefits for your business, here are some of the reasons why you should start writing blog posts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Boost web visibility<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establish your credibility<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Raise brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive traffic to your website<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These are just some of the benefits of blog marketing for your business! If you\u2019re going to create a blog for your website, learn more about blog marketing first. Here are some of the dos and don\u2019ts of blog marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"1\">The Do&#8217;s Of Blog Marketing<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-20761\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/hook-1425312_1280.png\" alt=\"\" width=\"773\" height=\"379\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/hook-1425312_1280.png 773w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/hook-1425312_1280-300x147.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/hook-1425312_1280-768x377.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/hook-1425312_1280-771x379.png 771w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"2\">1. Create Strong Headlines And Title Tags<\/h4>\n<p><span style=\"font-weight: 400;\">The first thing your customers will see is your articles\u2019 headlines. That\u2019s why you must create strong headlines to attract as many readers as possible. Failure to write a compelling headline will result in lesser views, so try to make your headlines as catchy as possible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The same goes for your title tags, which is what users will see before clicking on a link. Unlike headlines, you need to optimise your title tags for <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">search engine optimisation (SEO)<\/span><\/a><span style=\"font-weight: 400;\">. Use relevant keywords and make sure your title tags are easy to read.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"3\">2. Post Consistently<\/h4>\n<p><span style=\"font-weight: 400;\">The purpose of blogging is to attract as many readers as possible so you can convert them into subscribers or loyal customers. For that reason, you must create consistent quality blog posts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If possible, you publish daily blog posts to offer new content for readers every day. However, if you wish to stretch your calendar, you can update your blog once a month. That way, your readers have something to look forward to every month.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"4\">3. Use Keywords<\/h4>\n<p><span style=\"font-weight: 400;\">Keywords aren\u2019t just exclusive to headlines and title tags. You can include relevant keywords in your content so your blog can rank higher on search engines like Google and Bing. Search engines prioritise pages with relevant and SEO-friendly content. As such, you should incorporate as many keywords as possible in your blog posts to increase your number of readers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Also, using keywords is a brilliant way to improve your SEO rankings and web visibility. With an efficient SEO campaign, you can reach your target audience and increase your customer base.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"5\">4. Include High-Quality Images<\/h4>\n<p><span style=\"font-weight: 400;\">While grammatically sound articles are essential for creating a blog, remember to include high-quality images as well. A captivating image can give more breathing room for readers in-between paragraphs. Also, a well-crafted graphic can boost your SEO rankings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"6\">The Don\u2019ts Of Blog Marketing<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20760\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/false-2061132_1280.png\" alt=\"\" width=\"773\" height=\"379\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/false-2061132_1280.png 773w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/false-2061132_1280-300x147.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/false-2061132_1280-768x377.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/06\/false-2061132_1280-771x379.png 771w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"7\">1. Irrelevant Articles<\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019re going to create a blog about pop culture, then stick to relevant themes and topics such as music, films, humour, and other related subjects. The same goes for blogs from various industries. Unless you want to establish that your blog discusses different issues and topics, then only create content that\u2019s relevant to your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"8\">2. Grammatical Inconsistency<\/h4>\n<p><span style=\"font-weight: 400;\">While most readers won\u2019t notice any minor grammatical errors, you should make sure your articles are free from any typographical issues. Grammatical consistency is key to establishing your credibility, especially for readers who are keen on reading technical content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"9\">3. Poor SEO<\/h4>\n<p><span style=\"font-weight: 400;\">Some blog posts possess quality content, but lack SEO capabilities. After all, it won\u2019t matter if your articles are well-written if they\u2019re not reaching your target audience. That\u2019s why it\u2019s crucial to optimise your articles for SEO so they can gain as many views as possible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"10\">4. Negative Content<\/h4>\n<p><span style=\"font-weight: 400;\">It\u2019s okay to write articles about negative issues, as long as your message provides a meaningful and positive message. Also, articles with lighthearted and evergreen content have a higher chance of gaining more views. Avoid creating negative content as much as possible to increase your chances of attracting readers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"11\">Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Blog marketing is one of the best ways to attract more customers and website visitors. Share your blog posts on social media to gain as many visitors as possible. Soon, you\u2019ll see that your blog is benefiting your website in ways unimaginable!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">If you\u2019re interested in working with a <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><i><span style=\"font-weight: 400;\">digital marketing agency<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, you can contact our SEO company in Singapore at 6391-0930.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blogging: it\u2019s fun, engaging, and easy to do. There\u2019s no marketing strategy like blogging that\u2019s as simple or enjoyable. Everyone can write a blog, even ordinary people who want to make a name for themselves on the world wide web. &nbsp; Nowadays, blogging has become an integral part of digital marketing for businesses that need [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":20762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[45],"tags":[63,15,5],"class_list":["post-20759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-2","tag-content-marketing","tag-digital-marketing-2","tag-seo-2-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/20759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=20759"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/20759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/20762"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=20759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=20759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=20759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}