{"id":21589,"date":"2023-05-09T10:00:42","date_gmt":"2023-05-09T02:00:42","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=21589"},"modified":"2025-02-10T13:47:44","modified_gmt":"2025-02-10T05:47:44","slug":"20-deadly-web-design-mistakes-that-will-harm-your-seo","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/20-deadly-web-design-mistakes-that-will-harm-your-seo\/","title":{"rendered":"20 Deadly Web Design Mistakes That Will Harm Your SEO"},"content":{"rendered":"

Search engine optimisation (SEO) is actually more than just researching keywords and optimising backlinks. When it comes to SEO, you have to consider all the factors that will affect your rankings, including web design in Singapore<\/a>.<\/p>\n

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The key is to engage a web design and maintenance agency in Singapore to avoid making common web design mistakes that would harm your SEO. Remember, your website is the front door to your business in this digital time and pace. That is why you should absolutely make the most of it and give your viewers a good first impression.<\/p>\n

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To ensure that you will not commit web design mistakes, let us look at some deadly web design mistakes that will harm your SEO<\/a>!<\/p>\n

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LEARN MORE<\/strong>: OOm’s SEO Services in Singapore<\/a><\/p>\n

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20 Web Design Mistakes That Will Harm Your SEO<\/h2>\n

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1. Failing To Optimise Your On-Page SEO<\/h4>\n

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Also known as on-site SEO, on-page SEO<\/a> is the practice of optimising various front-end and back-end website elements. Doing so can help you rank well in search engines and earn more organic traffic. This process includes content, meta-tags, titles, links, anchor text, and more.<\/p>\n

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Search engines use web crawlers, to navigate through websites and analyse their quality of content. Since these crawlers are not human, they cannot judge a website based on its visual appearance. Instead, web crawlers rely on texts to evaluate a site\u2019s SEO.<\/p>\n

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Remember, on-page SEO is important because it helps search engines understand your website and its content. As much as you can, optimise your website\u2019s on-page SEO to ensure it will get recognised by search engines.<\/p>\n

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Some good examples you can utilise to step up your game with <\/span>web design in Singapore<\/span><\/a> are maintaining consistent typography, adding alt text when placing images on a web page,\u00a0 understanding that web design also focuses on technicalities, including social follow and share buttons, and many more.<\/span><\/p>\n

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People are naturally visual learners, so incorporating web design elements such as images, videos, animations, plugins and, most importantly, texts is valuable. Pleasing your web visitors enhances their user experience and increases conversion rate, thus, reducing bounce rate.<\/p>\n

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FIND MORE TIPS HERE:<\/strong> The Relationship Between Web Design & SEO<\/a><\/p>\n

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2. Poorly-Designed 404 Page<\/h4>\n

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Often called an error page or ‘Page Not Found’ page, a 404 page is a status code that indicates a website user reaches a domain with no information or is an unavailable page.<\/p>\n

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It can be due to wrong URLs, broken web pages, URLs that no longer exist within the website structure, or when the product is no longer available. Sometimes, 404 pages can also happen if your website is overloaded with traffic.This commonly happens in concert ticket selling due to the hundreds of thousands of fans flocking up to get their own passes.<\/p>\n

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Below is a good example. Taylor Swift fans lined up at Ticketmaster<\/a>. However, due to the surge in traffic, the website ended up crashing.<\/p>\n

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\"Ticketmaster<\/p>\n

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When this happens, the web design strategy in Singapore you can use is to redirect them to another page on your website through buttons. That way, they will not resort to leaving the site.<\/p>\n

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Look at this one from MAC Cosmetics. Instead of just leaving their customers hanging on this 404 page, they left a question and, at the same time, provided suggestions with hyperlinks below. MAC Cosmetics decided to redirect them to their most popular web pages: SHOP BEST SELLING, SPECIAL OFFERS, and CONTACT US.<\/p>\n

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\"404<\/p>\n

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Additionally, MAC Cosmetics also added a pop-up that urges users to sign up and subscribe to their newsletter for a 10% off discount!<\/p>\n

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Here is another innovative 404 page. When you look for a product already unlisted or not available anymore by Jack Daniel’s, the brand will direct you to this guessing game page. Their strategy is to keep their consumers and website visitors entertained.<\/p>\n

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\"404<\/p>\n

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Once you successfully guess Jack’s birthdate, the website will lead you to another page that redirects you to their home page.<\/p>\n

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\"404<\/p>\n

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3. Poor Website Design Or Layout<\/h4>\n

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Having a greatly designed website layout can be your ultimate secret to success in SEO. The essence of planning and strategising your layout properly can bring benefits to your company and website.<\/p>\n

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A well-functional, greatly-designed web design in Singapore<\/a> is one of the key factors that could influence your website visitors to be your customer. Organise your content, and plan your layout. These can eventually urge users to complete a conversion goal. You can drive them to take action on your website. Be it signing up for a newsletter, adding a product to their cart, booking a service, enquiring, or buying an item from your store.<\/p>\n

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A poorly-designed layout often results in users getting stuck in a loop where they cannot make sense of your content. And this only means one thing\u2014they will not be coming back.<\/p>\n

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What makes a layout poorly designed? This can include a chaotic template, missing grid, lack of contrast, unpleasant colour scheme, inconsistent style, and many more. Lack of design and layout elements can also be a major factor.<\/p>\n

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DISCOVER:<\/strong> How To Design A Quality Website For Your Business?<\/a><\/p>\n

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4. Not Using Pop-Ups Strategically<\/h4>\n

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From the name itself, a website pop-up is a window that pops up randomly in the user interface, even without the user taking intentional actions. They have become crucial tools for digital marketing.<\/p>\n

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Incorporating pop-up ads is one of the strategies website owners can take advantage of so they can influence users and visitors to take action. You can drive them to sign up for discount promos, register for exclusive access to the latest drops, get membership perks, and the like. The key here, though, is to design your pop-up well to get the actions and results you want.<\/p>\n

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\"Example<\/p>\n

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Pop-ups can help you drive conversions and increase your customer base. According to OptiMonk, newsletter promotion pop-ups have a 5.10% conversion rate<\/a>.<\/p>\n

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Some good examples of newsletter promotion pop-ups are these two leading athletic brands\u2014Nike and Adidas.<\/p>\n

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\"Example<\/p>\n

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\"Example<\/p>\n

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If your business is in line with e-commerce, you can also consider pop-up ads that prompt them to shop like how Sephora did it.<\/p>\n

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\"Example-Of-Popup-Ads-Sephora\"<\/p>\n

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Pop-ups are perfect for online stores. You could show a pop-up to first time-visitors and encourage them to sign up for a subscription. Doing so should help you grow an email list, allowing you to send updates and ads to subscribers.<\/p>\n

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5.\u00a0 Prioritising Website Aesthetics Over User Experience<\/h4>\n

While the aesthetic of the website\u2019s appearance, the logo, the colour scheme, the typography is essential to align your branding, the functionality of the website still takes precedence when it comes to a well developed website for search engines and users. Part of web design in Singapore<\/a> is ensuring your visitors get the best browsing experience. If you do the opposite, it may push them away, and they may find another website to check out. Here is the key\u2014you should maximise and balance between designing a website with a good user experience as well as a good interface.<\/p>\n

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KNOW MORE:<\/strong> How Does User Experience (UX) Affect SEO?<\/a><\/p>\n

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6. Cluttered Web Page To Little Content On The Product Pages<\/h4>\n

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Showing off everything you have seems like a fantastic plan, for sure. However, when a website is stacked to the brim with pop-up ads, graphics, images, texts, and others, everyone might find it confusing at a glance.<\/p>\n

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Here is the catch. 38% of people<\/a> will immediately and undoubtedly leave a website if they feel it is too cluttered or unattractive, according to HubSpot.<\/p>\n

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Visitors to websites may become disoriented and become unable to identify specific information due to the abundance of information presented in front of them.<\/p>\n

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Look at this image as an example. Even if it contains every detail that a potential reader needs to know, navigating the entire website can be challenging and overwhelming due to cluttered web design and plenty of pop-up ads.<\/p>\n

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\"Example<\/p>\n

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Website visitors will find this too cluttered and chaotic. Too little content, and you put your brand at stake and not be able to deliver what the user wants. Havinghaving little content on the product pages can also be a bad thing. If you were a potential customer, would you consider purchasing from an ecommerce website that has very little information about the product?<\/span><\/p>\n

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When writing product information, you should include all the details from size, materials, quantity available, and colours. Consider adding product images from different angles so the buyers can visualise it before purchasing.<\/p>\n

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\u00a07. Not Optimised For Multiple Screen Size<\/h4>\n

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Another web design mistake that will harm your SEO in Singapore is not considering its mobile friendliness. After all, users nowadays access the internet from multiple devices with different screen sizes.<\/p>\n

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Statista revealed that the number of mobile users in the 1st quarter of 2023 reached around 58.33% of global website traffic<\/a>. This only means one thing\u2014your website visitors expect to experience a mobile-friendly, quality design.Your website should not only look appealing on web browsers but also on mobile.<\/p>\n

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Prevent that from happening by making the web design of your website responsive. Ensure that whatever mobile devices your potential customers are using to browse through your web pages, they can see everything as clear and readable as possible.<\/p>\n

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Work with your web design team in Singapore to plan a well-designed website layout for smaller screen sizes that are not limited to mobile phones but can be viewed beautifully on tablets as well.<\/p>\n

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ALSO READ:<\/strong> Mobile SEO: A Guide To Optimising Your Website For Mobile Phones<\/a><\/p>\n

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Here\u2019s an example of a website that\u2019s optimised for both desktop and mobile. Pipsnacks did not sacrifice its visuals. Be it desktop or smaller screens. What you see on the website is what you see on your mobile phone.<\/p>\n

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\"Desktop<\/p>\n

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\"Mobile<\/p>\n

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8. Ignoring Website Security<\/h4>\n

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Website security is crucial, much like web design in Singapore<\/a>. Potential customers would not feel comfortable visiting your e-commerce website, no matter how aesthetically appealing it is if it has little to no security.<\/p>\n

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After all, online buyers will share personal information such as their names, addresses, and contact numbers when shopping online. They will not share any of these if they have deemed an e-commerce website where they plan to purchase does not guarantee data security.<\/p>\n

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Not only is this web design in Singapore very important for e-commerce sites but also for banking websites. You would not want to entrust your savings with a website that lacks security, right?<\/p>\n

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Here are some tips to strengthen the security of your website.<\/p>\n

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