{"id":21736,"date":"2021-12-15T10:00:26","date_gmt":"2021-12-15T02:00:26","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=21736"},"modified":"2023-03-08T10:13:06","modified_gmt":"2023-03-08T02:13:06","slug":"6-effective-ways-to-build-an-email-list","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/6-effective-ways-to-build-an-email-list\/","title":{"rendered":"6 Effective Ways To Build An Email List"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Part of running an online business is building an email list of loyal subscribers. Whether they are new or old customers who purchased your products and supported your brand for a long time. And with your email list, you can interact, connect, and communicate with hundreds, maybe even thousands, of subscribers via email.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, despite being an effective <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> strategy, not many people know the potential use of emails. Despite the rise of <\/span><span style=\"font-weight: 400;\">social media marketing <\/span><span style=\"font-weight: 400;\">and<\/span> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">search engine optimization<\/span><\/a><span style=\"font-weight: 400;\"> (SEO)<\/span><span style=\"font-weight: 400;\">, email marketing remains one of the most efficient ways to reach out to your target audience and raise awareness.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Whether for personal or business use, billions of people worldwide open their emails every day. So use that to your advantage to reach more target audiences in no time! By creating an effective email marketing strategy, you can engage with both potential and existing customers, allowing you to earn their trust and increase your customer base.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>KNOW MORE<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/a-beginners-guide-to-email-marketing\/\"><span style=\"font-weight: 400;\">A Beginner\u2019s Guide To Email Marketing<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, there are many successful ways to build an email list, and most of them are easy to do. The best part is that you do not even need to spend a lot of money on your email marketing campaign.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are six ways to build an email list!<\/span><\/p>\n<hr \/>\n<h2 id=\"6-Effective-Ways-To-Build-An-Email-List\"><strong>6 Effective Ways To Build An Email List<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-31402\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/build-an-email-list.jpg\" alt=\"build an email list\" width=\"768\" height=\"512\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/build-an-email-list.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/build-an-email-list-300x200.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/build-an-email-list-472x315.jpg 472w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"1-Create-A-Call-To-Action-For-Your-Blog-And-Social-Media-Posts\"><strong>1. Create A Call To Action For Your Blog And Social Media Posts<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">A simple call to action (CTA) can enhance the quality of your blog and <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> campaign. Even if you manage to create quality content\u2014without a CTA, you may not encourage your readers to follow your social media page nor subscribe to your newsletter.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In that case, you should make it a habit to always put a CTA at the end of your blog and <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> campaigns. That is the key to building an email list is to encourage your target market to subscribe. The CTA you add will nudge your readers or followers to take action.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here is an example of CTA\/s on a <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> campaign. With the <\/span><i><span style=\"font-weight: 400;\">read more<\/span><\/i><span style=\"font-weight: 400;\"> and<\/span><i><span style=\"font-weight: 400;\"> find out more <\/span><\/i><span style=\"font-weight: 400;\">at the end of this post, the person reading it will consider going to the web page of the links given.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-31404\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Example-of-CTA.png\" alt=\"Example-of-CTA\" width=\"458\" height=\"531\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Example-of-CTA.png 458w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Example-of-CTA-259x300.png 259w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Example-of-CTA-271x315.png 271w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You could do the same thing when building your email list by adding a CTA that will direct your readers or followers to the web page where they can sign up for newsletters.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are some examples of CTA that you could use.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For ecommerce stores <\/b><span style=\"font-weight: 400;\">&#8211;\u00a0 Buy Now, Shop, Order, Save, Add to Cart, View<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For proffering freebies &#8211; <\/b><span style=\"font-weight: 400;\">Download, Get, Grab, Claim<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For general <\/b><b>digital marketing<\/b><b> campaign<\/b><span style=\"font-weight: 400;\"> &#8211; See More, See How, Start, Read On<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 id=\"2-Use-An-Exit-Intent-Popup\"><strong>2. Use An Exit-Intent Popup<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">An exit-intent popup is a<\/span> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a> <span style=\"font-weight: 400;\">technique that you can see in most online stores. You might have seen one yourself and get annoyed every time, but did you know that exit-intent popups are pretty effective when done well?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can put an exit-intent popup on your website as a last resort whenever someone is about to leave a web page. You can use a popup to help visitors subscribe to your email, make an account, or contact you anytime.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The problem with exit-intent popups is that some people find them annoying. Just imagine something popping up on your screen while you are browsing from one online shop to another. However, if you know how to create engaging content for your popups, you might convert around 60% of your visitors into email subscribers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To make a successful exit-intent popup, come up with a catchy headline and offer a reward or incentive to motivate your visitors. The goal is to prompt your visitors to give you their email address, so offer something valuable in return.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Like this, for example.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31405\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Example-of-using-An-Exit-Intent-Popup.png\" alt=\"Example of using An Exit-Intent Popup\" width=\"1280\" height=\"463\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Example-of-using-An-Exit-Intent-Popup.png 1356w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Example-of-using-An-Exit-Intent-Popup-300x109.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Example-of-using-An-Exit-Intent-Popup-1024x371.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Example-of-using-An-Exit-Intent-Popup-768x278.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To make the popup less annoying for visitors, Zalora made it smaller. Even if that is the case, they are able to deliver what they want their visitors to do\u2014sign up via an app to get 30% off and 10% cashback for their first purchase.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you think the popup above is too small for your business, you could also do this one. This eye-catching design of popup can grab anyone\u2019s attention instantly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31407\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Second-Example-of-using-An-Exit-Intent-Popup.png\" alt=\"Second Example of using An Exit-Intent popup\" width=\"1248\" height=\"575\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Second-Example-of-using-An-Exit-Intent-Popup.png 1248w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Second-Example-of-using-An-Exit-Intent-Popup-300x138.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Second-Example-of-using-An-Exit-Intent-Popup-1024x472.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Second-Example-of-using-An-Exit-Intent-Popup-768x354.png 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"3-Showcase-Your-Best-selling-Product-Or-Service\"><strong>3. Showcase Your Best-selling Product Or Service<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Building an email list is almost the same as promoting your products or services. The only difference is that the goal of email marketing is to drive conversions and grow a list of subscribers. As mentioned above, these subscribers are people who might be interested in your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What if you could both at the same time? With email marketing, that is possible. Try doing so by showcasing your best-selling product or service and giving your audience a link to your website. Encourage visitors to subscribe so they can see more of your products and services.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"4-Distribute-A-Survey\"><strong>4. Distribute A Survey<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Surveys are another <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> strategy that helps you obtain valuable customer information and collect email addresses. This strategy works best for existing customers who have tried and tested your products or services once. You can ask them to provide you with their email address to get feedback regarding your business in exchange for a reward, deal, or incentive.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Just make sure to create a survey with meaningful questions to seek valuable feedback from your customers. In just a few minutes or hours, you can collect information and email addresses from countless people. Plus, answering a survey is easy, so your customers will not find it troublesome at all.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"5-Conduct-Your-Marketing-Efforts-On-Several-Social-Media-Platforms\"><strong>5. Conduct Your Marketing Efforts On Several Social Media Platforms<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If sticking to one social media platform is not enough, why settle for less when you can go for more? Consider implementing several <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/social-media-management\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> campaigns on other platforms to expand your reach and collect more emails from users.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Besides Facebook, you can choose another perfect networking site for your business. YouTube, Instagram, and LinkedIn are just some of the leading social media sites that you can use to build an email list. With their increasing popularity and number of users, building an email list would become easy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But remember, whatever social media platform you have, make sure to create a CTA for each <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> post so you can increase your chances of success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"6-Divide-Your-Email-Lists-by-Customer-Persona\"><strong>6. Divide Your Email Lists by Customer Persona<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">As a business owner, you probably have noticed that not all of your customers are the same. Each one of them has a unique preference that makes them different from one another. So when building an email list, you should consider that fact since every customer has their persona.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31406\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Personalised-Email.png\" alt=\"Personalised Email\" width=\"768\" height=\"512\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Personalised-Email.png 1920w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Personalised-Email-300x200.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Personalised-Email-1024x683.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Personalised-Email-768x512.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Personalised-Email-1536x1024.png 1536w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/Personalised-Email-472x315.png 472w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/email-marketing-tips-tricks-and-mistakes\/\"><span style=\"font-weight: 400;\">Email Marketing: Tips, Tricks, And Mistakes<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You should know that customers are <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">26%<\/span><\/a><span style=\"font-weight: 400;\"> more likely to open emails with custom subject lines that cater specifically to their interests and needs. That is why employing several types of email lists to send personalised materials and offers to your target audience would be a good idea.<\/span><\/p>\n<hr \/>\n<h2 id=\"Conclusion\"><strong>Conclusion<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31403\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/email-icon-2-messages-1.jpg\" alt=\"email icon 2 messages\" width=\"768\" height=\"576\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/email-icon-2-messages-1.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/08\/email-icon-2-messages-1-300x225.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Building an email list may take some time, but the rewards are worth the wait! That is why you should be patient and let your email marketing tactics do all the hard work for you. Soon, you will reach your goals and grow a list of loyal subscribers in no time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you need help writing your email campaign, get in touch with a <\/span><span style=\"font-weight: 400;\">copywriting agency<\/span><span style=\"font-weight: 400;\"> to outsource your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/copywriting-agency-singapore\/\"><span style=\"font-weight: 400;\">copywriting service<\/span><\/a><span style=\"font-weight: 400;\"> needs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">For more tips and tricks about <\/span><\/i><i><span style=\"font-weight: 400;\">digital marketing<\/span><\/i><i><span style=\"font-weight: 400;\">, explore our blog today. You could also contact our <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><i><span style=\"font-weight: 400;\">digital marketing agency in Singapore<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> at 6391-0930 to know more about the latest news firsthand.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part of running an online business is building an email list of loyal subscribers. Whether they are new or old customers who purchased your products and supported your brand for a long time. And with your email list, you can interact, connect, and communicate with hundreds, maybe even thousands, of subscribers via email. &nbsp; However, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":31400,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[20,21],"tags":[1337,15,821,1336,33,845,5,571,22],"class_list":["post-21736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat-seo","category-social-media-marketing","tag-building-an-email-list","tag-digital-marketing-2","tag-email","tag-email-list","tag-email-marketing","tag-search-engine-optimisation","tag-seo-2-2","tag-seo-company-in-singapore","tag-social-media-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/21736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=21736"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/21736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/31400"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=21736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=21736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=21736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}