{"id":21916,"date":"2022-12-16T10:00:19","date_gmt":"2022-12-16T02:00:19","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=21916"},"modified":"2023-03-09T17:51:41","modified_gmt":"2023-03-09T09:51:41","slug":"beginners-guide-tiktok-marketing","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/beginners-guide-tiktok-marketing\/","title":{"rendered":"A Beginner’s Guide To TikTok Marketing"},"content":{"rendered":"

A Beginner\u2019s Guide To TikTok Marketing In 2023<\/b><\/h2>\n

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Ever since COVID-19 became a worldwide threat, TikTok has been gaining traction with millions of users. SensorTower Store Intelligence has revealed that the TikTok app <\/span>had been installed at least 3 billion times<\/span><\/a> on devices globally in 2021. <\/span>Digital content creation<\/span> on TikTok is shaping the world of social media.\u00a0<\/span><\/p>\n

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TikTok is a video-sharing app and social media platform that allows users to create and share short-form videos. TikTok users are provided with tools to edit their videos and add music within the app though the access to music is different based on the type of account the user is using which will be explained more in this article.<\/span><\/p>\n

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TikTok is now one of the most popular social media networking services in the world, right next to Facebook, Instagram, and Twitter. TikTok is still banned in countries, such as India and Afghanistan, however, the rest of the world is still embracing the leading app with open arms, especially in Southeast Asia.<\/span><\/p>\n

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No doubt TikTok is taking the social media landscape by storm, but what does that mean for brands and small businesses? Not surprisingly, people are using TikTok for marketing purposes and <\/span>digital content creation<\/span>. After all, it makes sense to have TikTok as your go-to <\/span>social media marketing<\/span><\/a> as it continues to grow in popularity.<\/span><\/p>\n

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However, just because TikTok has a growing number of users over time does not mean using the app for your business is a guaranteed way to draw more customers. Here is a guide to marketing your business on TikTok!<\/span><\/p>\n

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Understanding The Value Of TikTok<\/strong><\/h2>\n

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Before you launch a digital marketing campaign on TikTok, you should understand the app\u2019s unique features and how it attracts consumers. Why is TikTok trendy anyway, and why are many users hooked to the app? Does using <\/span>TikTok for marketing<\/span> strategy work?<\/span><\/p>\n

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TikTok is popular because of its quirky appeal to young audiences. After merging with Musical.ly in 2018, a defunct social media service for making and sharing lip-sync videos, TikTok offered more features and opportunities for users to create personalised content. As a result, TikTok became a centralised hub for micro-video content.<\/span><\/p>\n

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From the consumer\u2019s perspective, the best part about using TikTok is that it offers a variety of short video content that lasts in a few seconds. Lip-syncing, singing, and dancing videos are often trending on TikTok. On TikTok, users are free to share their own branded content, from short make-up tutorials to cooking videos and even short videos <\/span>advertising on TikTok<\/span>.<\/span><\/p>\n

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TikTok Statistics<\/span><\/strong><\/h3>\n

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Since TikTok is an excellent platform for creating and sharing personalised content, you can use it to promote your brand and appeal to a younger audience. Based on <\/span>Statista<\/span><\/a>, <\/span>TikTok users in Singapore<\/span> are primarily composed of: 62.1% of users are in the ages of 18-24; 35.3% of users are between the ages of 25-34; meanwhile, 1.8% belongs to ages 35-44, and lastly, 0.5% falls in ages 45-54.\u00a0<\/span><\/p>\n

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\"TikTok<\/p>\n

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According to DataReportal, the <\/span>global insights for TikTok<\/span><\/a> users are female, dominating the platform with 57%, while the remaining 43% are male worldwide. Additionally, the same report also reveals the potential reach of ads on TikTok (age 18+ only) is around 970.2 million.\u00a0 Thus, most marketers and firms use TikTok as a marketing strategy to reach younger audiences, primarily Gen Z.\u00a0<\/span><\/p>\n

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TikTok is a social media platform made and designed for the younger consumer. Thanks to its features that offer freedom for creativity through short videos, it is no surprise that TikTok is popular among the younger generation. A brand or <\/span>social media marketing company <\/span>must adhere to what is trendy and popular to younger consumers if they want a successful marketing campaign.<\/span><\/p>\n

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For more in-dept information about the relevant numbers on TikTok, you can read up this article: <\/span>TikTok User Statistics Marketers Need To Know (2023<\/span><\/a>)<\/span><\/p>\n

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Different Types Of TikTok Accounts<\/span><\/strong><\/h3>\n

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Creator Account<\/strong><\/h4>\n

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The creator of the personal account is TikTok’s default account. It means it is the first account new users create.<\/span><\/p>\n

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This type of account is primarily used by ordinary users, influencers, content creators, and celebrities. A blue check is a verification marker for a creator and business account.<\/span><\/p>\n

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FEATURES:<\/strong><\/span><\/h5>\n

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