{"id":22000,"date":"2021-08-05T10:00:15","date_gmt":"2021-08-05T02:00:15","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=22000"},"modified":"2022-05-27T16:23:55","modified_gmt":"2022-05-27T08:23:55","slug":"keyword-research-how-to-find-the-best-keywords-for-your-seo-strategy","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/keyword-research-how-to-find-the-best-keywords-for-your-seo-strategy\/","title":{"rendered":"Keyword Research: How To Find The Best Keywords For Your SEO Strategy?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Keyword research is the backbone of <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO services<\/span><\/a><span style=\"font-weight: 400;\">. Without it, the purpose of conducting <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> is non-existent. Doing keyword research involves searching for the right keywords. As a result, you can use them for <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> to reach the right audience and drive traffic to your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While it usually occurs during the beginning of your <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> campaign, keyword research is also an ongoing process that will help you create better <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> strategies. It can be time-consuming, but the rewards of keyword research are worth your hard work once you find the perfect keywords for your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">marketing<\/span><span style=\"font-weight: 400;\"> strategy in <\/span><span style=\"font-weight: 400;\">Singapore<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"The-Importance-Of-Keyword-Research-For-SEO\"><strong>THE IMPORTANCE OF KEYWORD RESEARCH FOR SEO<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-28009\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/keywords-importance-to-SEO.jpg\" alt=\"keywords importance to SEO\" width=\"768\" height=\"512\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/keywords-importance-to-SEO.jpg 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/keywords-importance-to-SEO-300x200.jpg 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/keywords-importance-to-SEO-472x315.jpg 472w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Regardless of the language, whether English, Indonesian, Malaysian, or Chinese, keyword research plays an essential role in <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">. It is the key to finding the right keywords that will get you closer to your target audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Never underestimate the power of keyword research for <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">. The foundation of your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> strategy will rely on consistent keyword research, so continue to search for the right keywords to improve your rankings and adapt to constantly changing search engine algorithms.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Similar to studying for a thesis, the purpose of keyword research services is to gain knowledge about search engines and valuable keywords for your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> strategy. Your goal is to search for relevant keywords that you can use to improve your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> rankings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, if you are managing an <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> campaign for a <\/span><span style=\"font-weight: 400;\">digital marketing agency in Singapore<\/span><span style=\"font-weight: 400;\">, your keywords could include:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/\"><span style=\"font-weight: 400;\">Digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search engine optimisation\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search engine marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital marketing in Singapore<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These mentioned keywords are relevant to the company and its line of work. Therefore, using such keywords for your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> campaign can improve your search engine rankings, allowing you to reach more users and earn clicks.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nonetheless, these are just examples of what your keywords could look like for your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\">. Do keyword research for <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> to know which terms and phrases offer the best chances of improving your rankings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>LEARN MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/keyword-stuffing-how-can-it-kill-your-seo\/\"><span style=\"font-weight: 400;\">Keyword Stuffing: How Can It Kill Your SEO?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Keyword research services are also vital for <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> because search engines like Google love to undergo minor and major updates, even when you least expect it. What is valuable for your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> today may not be the same next month. In that case, you should update your SEO strategy with a keyword research service regularly to know if your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> campaign is performing well.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">How to find the best keywords for <\/span><\/i><i><span style=\"font-weight: 400;\">SEO<\/span><\/i><i><span style=\"font-weight: 400;\">? Find out here.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 id=\"How-To-Find-The-Best-Keywords\"><strong>HOW TO FIND THE BEST KEYWORDS?<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28010\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/SEO-keywords.png\" alt=\"SEO keywords\" width=\"768\" height=\"512\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/SEO-keywords.png 768w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/SEO-keywords-300x200.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2021\/08\/SEO-keywords-472x315.png 472w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"1-Use-Negative-Keywords\"><strong>1. USE NEGATIVE KEYWORDS<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Using negative keywords is an effective way to improve your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> strategy. What are negative keywords anyway, and how can you use them to your advantage?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Negative keywords are a type of keyword that prevents your ads from getting triggered by specific words or phrases. Your ad will not appear on any search engine results page (SERP) based on a query with your negative keywords of choice.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, you can use negative keywords like \u201cfree\u201d and \u201ccheap\u201d for your paid ads. In doing so, your ads will never show up on SERPs based on the mentioned keywords.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You may be thinking about how this strategy will benefit your <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/seo\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\">. After all, getting more ads to appear on many SERPs should help you earn as many clicks as possible. But with negative keywords, you can prevent your paid ads from showing up on irrelevant search results. That means you can save money by avoiding clicks from people with no purchasing intent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"2-Experiment-With-Long-tail-Keywords\"><strong>2. EXPERIMENT WITH LONG-TAIL KEYWORDS<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Check which keywords are earning more clicks and directing traffic to your website. If your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> strategy is not generating enough leads, you may want to use more long-tail keywords. Consider paying an <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/agency\/\"><span style=\"font-weight: 400;\">SEO agency in Singapore<\/span><\/a><span style=\"font-weight: 400;\"> for its long-tail keyword research service to use terms with higher conversion rates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Long-tail keywords use more words and characters. As a result, they usually have fewer clicks than short keywords. On the bright side, long-tail keywords attract a niche audience and have a much higher conversion rate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Consider using less popular long-tail keywords that could help you earn more clicks! Experiment with a handful of long-tail keywords to discover which ones are benefitting your SEO the most.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>LEARN MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/the-key-to-selecting-the-most-effective-long-tail-keywords\/\"><span style=\"font-weight: 400;\">The Key to Selecting the Most Effective Long-Tail Keywords<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"3-Let-Keyword-Intent-Boost-Your-SEO\"><strong>3. LET KEYWORD INTENT BOOST YOUR SEO<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Choose a type of keyword intent that will help you gain clicks and attract users. According to <\/span><a href=\"https:\/\/www.practicalecommerce.com\/4-Types-of-Keyword-Intent-That-Impact-Search-Marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Practical Ecommerce<\/span><\/i><\/a><span style=\"font-weight: 400;\">, there are four types of keyword intent:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigational<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informational<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investigational<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transactional<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Navigational keyword intent refers to keywords used for searching a specific website. Take advantage of navigational keywords to help users search for your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As for informational keyword intent, keywords under this category provide results in response to the user\u2019s questions. You can use informational keywords for providing users with information about the answers they wish to seek.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Next is investigational intent, a type of keyword intent that aims to compare results from one another. People using investigational keywords are usually comparing products or services with one another.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lastly, transactional keyword intent is for digital marketing and attracting customers. Transactional keywords such as \u201cpurchase\u201d, \u201cbuy\u201d, or \u201csale\u201d fall under this type of keyword intent. Let your <\/span><span style=\"font-weight: 400;\">search engine marketing<\/span><span style=\"font-weight: 400;\"> (SEM) or pay-per-click (PPC) campaign revolve around transactional keywords to attract customers and drive sales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Conclusion\"><strong>CONCLUSION<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The journey to finding the perfect keywords is a never-ending process. Enhance your <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> strategy with <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/keywords-vs-topics-which-one-is-better-for-seo\/\"><span style=\"font-weight: 400;\">keyword research services<\/span><\/a><span style=\"font-weight: 400;\"> to make sure your rankings are up on top in the long run.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">For more tips and tricks, <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/contact\/\"><i><span style=\"font-weight: 400;\">contact our keyword research company<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> at 6391-0930.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keyword research is the backbone of SEO services. Without it, the purpose of conducting SEO is non-existent. Doing keyword research involves searching for the right keywords. As a result, you can use them for digital marketing to reach the right audience and drive traffic to your website. &nbsp; While it usually occurs during the beginning [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":28008,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[20],"tags":[1232,15,524,327,1231,1233,6,5,571],"class_list":["post-22000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat-seo","tag-chinese-keyword-research","tag-digital-marketing-2","tag-keyword-intent","tag-keyword-research","tag-keyword-research-seo","tag-keyword-research-services","tag-search-engine-optimization","tag-seo-2-2","tag-seo-company-in-singapore"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/22000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=22000"}],"version-history":[{"count":0,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/22000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/28008"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=22000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=22000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=22000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}