{"id":22341,"date":"2022-04-18T09:00:02","date_gmt":"2022-04-18T01:00:02","guid":{"rendered":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/?p=22341"},"modified":"2026-09-28T12:01:50","modified_gmt":"2026-09-28T04:01:50","slug":"e-commerce-marketing-how-to-build-customer-trust","status":"publish","type":"post","link":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/e-commerce-marketing-how-to-build-customer-trust\/","title":{"rendered":"E-commerce Marketing: How To Build Customer Trust?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As online shopping continues to rise in popularity, the need for trust between <\/span><span style=\"font-weight: 400;\">e-commerce <\/span><span style=\"font-weight: 400;\">businesses and customers has become\u00a0 more apparent. People want to buy their goods online from trustworthy sellers\u2014and rightfully so. Not surprisingly, scams and deceptive advertising are common in online shopping.\u00a0 As an online business owner, you have to earn your customers\u2019 trust.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For digital marketing in<\/span><span style=\"font-weight: 400;\"> e-commerce<\/span><span style=\"font-weight: 400;\">, your objectives are similar to traditional marketing: establish credibility, form relationships, and strengthen your reputation from the ground up.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, to build trust in the e-commerce\u00a0 industry, you may have to enhance your digital marketing efforts and utilise various strategies for better results. Your online store is a representation of your brand as a whole, so you need to promote your business by conducting different <\/span><span style=\"font-weight: 400;\">e-commerce marketing<\/span><span style=\"font-weight: 400;\"> strategies across different channels.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How to establish customer trust in your <\/span><span style=\"font-weight: 400;\">e-commerce website<\/span><span style=\"font-weight: 400;\">? Below are some ways that can help you earn the trust of your customers.<\/span><\/p>\n<hr \/>\n<h2><strong>7 Ways To Earn Your Customer Trust<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-34902\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/10\/Way-to-Earn-Trust-E-commerce-Marketing.jpg\" alt=\"Way to Earn Trust E-commerce Marketing\" width=\"500\" height=\"750\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/10\/Way-to-Earn-Trust-E-commerce-Marketing.jpg 500w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/10\/Way-to-Earn-Trust-E-commerce-Marketing-200x300.jpg 200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h5><strong>1. Use The Right E-commerce Platform<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">The first step to building trust is using the right e-commerce platform for your online store. After all, doing so allows you to optimise your <\/span><span style=\"font-weight: 400;\">e-commerce website<\/span><span style=\"font-weight: 400;\"> and improve its performance so your customers can enjoy a user-friendly experience. In addition, most <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> platforms let you use several features that will benefit both you and your customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>KNOW MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/which-e-commerce-platforms-to-choose\/\"><span style=\"font-weight: 400;\">Which E-Commerce Platforms To Choose?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When looking for an <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> platform, make sure it offers a wide range of features like autocomplete options, related items, add items to wishlist, live chat support, and many more that you can take advantage of for your online store. Choosing the right one guarantees you will develop a high-quality <\/span><span style=\"font-weight: 400;\">e-commerce website<\/span><span style=\"font-weight: 400;\"> that will provide your customers with excellent loading times, accessible navigation, and visually pleasing aesthetics. Incorporate <\/span><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/ecommerce-seo\/\"><span style=\"font-weight: 400;\">e-commerce SEO<\/span><\/a><span style=\"font-weight: 400;\"> services into your <\/span><span style=\"font-weight: 400;\">e-commerce website<\/span><span style=\"font-weight: 400;\"> to increase your search engine rankings, and your online reputation will improve even further.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><strong>2. Promote Your Business On Social Media<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">If a potential customer visits your online store for the first time, expect them to for your business account on social media platforms on top of researching for customer reviews and testimonials.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Since most people have social media accounts, perhaps you should do the same for your online business. While it is not mandatory, creating a social media campaign can give you an edge over your competitors. With a social media page, you can promote your business on networking sites like Facebook ,Instagram, YouTube, and TikTok. You can even interact, connect, and communicate with hundreds or thousands of potential customers, allowing you to form new relationships as you establish your credibility\u00a0 and earn their trust.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CcBGcpBJQUN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #F4F4F4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CcBGcpBJQUN\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Nike (@nike)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">This Nike\u2019s post on Instagram is promoting their Air shoes while giving some facts about it<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: left;\"><strong>3. Respond To Your Customers Promptly\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">When it comes to online shopping, nothing is more satisfying than sending an enquiry to the seller and getting a reply as soon as possible. A quick response from the seller means they are more than glad to help you out for whatever reason.\u00a0 From the seller\u2019s perspective, replying to your customers implies your willingness to address their concerns and find ways to resolve them.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The faster you respond, the better the result. Engaging with your customers both in private and public chats can make them feel that you value their troubles and situations.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The image below is an example of how you can promptly respond to your customer\u2019s concerns in public.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-34900 size-full\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/10\/Mcdonalds-Singapore-Quick-Respond-To-A-Customer.png\" alt=\"Mcdonalds Singapore Quick Respond To A Customer\" width=\"343\" height=\"431\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/10\/Mcdonalds-Singapore-Quick-Respond-To-A-Customer.png 343w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/10\/Mcdonalds-Singapore-Quick-Respond-To-A-Customer-239x300.png 239w\" sizes=\"(max-width: 343px) 100vw, 343px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.facebook.com\/mcdsg\/videos\/1162925171162889\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Mcdonald\u2019s in Singapore<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> Quickly Responded To A Customer\u2019s Inquiry.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h5><strong>4. Display Both Positive And Negative Reviews<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Pleasing everyone is impossible because our views and beliefs are different from one another. Even if your products present top-tier qualities and features, someone out there will not be satisfied with what you have to offer. In that case, showcase your transparency and honesty by displaying both positive and negative customer reviews.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>READ MORE: <\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/customer-reviews-how-to-use-them-in-your-marketing-campaigns\/\"><span style=\"font-weight: 400;\">Customer Reviews: How To Use Them In Your Marketing Campaigns<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Avoid filtering your product pages and leaving the negative stuff out of the reviews. Doing so will only make your customers think you are not worthy of their <\/span><span style=\"font-weight: 400;\">trust since you manipulate your reputation in your <\/span><span style=\"font-weight: 400;\">e-commerce website <\/span><span style=\"font-weight: 400;\">so they can trust you.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-34898\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/10\/Customer-Reviews.png\" alt=\"Customer Reviews\" width=\"1083\" height=\"597\" srcset=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/10\/Customer-Reviews.png 1083w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/10\/Customer-Reviews-300x165.png 300w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/10\/Customer-Reviews-1024x564.png 1024w, https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/10\/Customer-Reviews-768x423.png 768w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Sephora Singapore displays both positive and negative reviews they received from customers who purchase their products like this <\/span><\/i><a href=\"https:\/\/www.sephora.sg\/products\/sephora-collection-matte-perfection-powder-foundation\/v\/10-ivory\"><i><span style=\"font-weight: 400;\">Matte Perfection Powder Foundation<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So show both the good and bad sides of your merchandise to let customers know that they can trust you. If you have received too many negative reviews lately, you need to do something about it. Consider your customers&#8217; feedback on the products or services and find ways to change or improve them if necessary.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><strong>5. Show Off What You Sell<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Everyone loves pictures since it keeps something alive even if they were taken for a long time. That is one of the reasons why most people are more likely to make purchases when an<\/span> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/e-commerce-website-design-and-development\/\"><span style=\"font-weight: 400;\">e-commerce website<\/span><\/a> <span style=\"font-weight: 400;\">includes appealing pictures on each product page.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Good-looking photographs help generate trust and credibility no matter what you are selling. Showing different angles of a product helps customers make an informed purchase decision. It is not surprising since online buyers cannot try the item themselves, and displaying how good it is on an actual person helps them determine whether or not it also looks great on them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34901\" src=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-content\/uploads\/2020\/10\/Showing-Off-Products.gif\" alt=\"Showing Off Products\" width=\"999\" height=\"525\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.uniqlo.com\/sg\/en\/women\/tops\/tops-collections\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">UNIQLO Singapore<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> showcases their items on models, and all of the photographs have the same lighting, model positioning, and general aesthetic.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When showing off products on your <\/span><span style=\"font-weight: 400;\">e-commerce website<\/span><span style=\"font-weight: 400;\">, you do not need to hire a professional photographer. What you only need to make sure all the photos you have captured all look vividly clear and crisp. A simple as that can help you draw the attention of buyers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><strong>6. Be Empathetic<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">You have to empathise with your customers whenever they express their concerns. Being professional is part of the job as an <\/span><span style=\"font-weight: 400;\">e-commerce<\/span><span style=\"font-weight: 400;\"> business owner, and so is understanding your customers&#8217; complaints.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Listening to your customers not only allows you to earn their trust and respect, but it can also help you learn more about your products or services and anything related to your e-commerce business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Your customers could provide you with information about your products or <\/span><span style=\"font-weight: 400;\">e-commerce website<\/span><span style=\"font-weight: 400;\"> that could help you come up with efficient solutions to improve your quality of service.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>ALSO READ:<\/b><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/empathetic-marketing-how-to-connect-with-your-customers\/\"><span style=\"font-weight: 400;\"> Empathetic Marketing: How To Connect With Your Customers?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h5><strong>7. Avoid Displaying Too Many Ads On Your E-Commerce Website<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Even though it is exciting to know that people come and visit your <\/span><span style=\"font-weight: 400;\">e-commerce website<\/span><span style=\"font-weight: 400;\">, over promoting your products or services can annoy them. Instead of encouraging them to make a purchase, you are only driving them away by displaying too many ads.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Customers love simple things. They will get turned off if you promote what you sell too much. So keep everything simple and do not overwhelm them to make a decision. Your customers will eventually reach the conversion stage of the customer purchase journey as long as you know how to guide them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>READ MORE:<\/b> <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/videos\/what-is-the-consumer-purchase-journey\/\"><span style=\"font-weight: 400;\">What Is The Consumer Purchase Journey?<\/span><\/a><\/p>\n<hr \/>\n<h2><strong>What\u2019s Next?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">These are just some of the ways that can help you build customer trust! Try to take it a step further by working with an <\/span><span style=\"font-weight: 400;\">e-commerce SEO agency in Singapore<\/span><span style=\"font-weight: 400;\"> that can provide you with efficient <\/span><span style=\"font-weight: 400;\">e-commerce SEO <\/span><span style=\"font-weight: 400;\">services.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>OOm is also a pre-approved EDGE Grant vendor for e-commerce EDGE solutions. Starting on April 1, 2023, SMEs can receive up to 50% support for e-commerce solutions when engaging with a pre-approved EDGE vendor. Find out more about <a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/ecommerce-psg\/\">e-commerce EDGE here<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">If you need our help, feel free to reach out to OOm. Our <\/span><\/i><a href=\"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/e-commerce-website-design-and-development\/\"><i><span style=\"font-weight: 400;\">e-commerce marketing<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> will get in touch with you as soon as you contact OOm at +65 6391 0930 or leave a message on our website.\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As online shopping continues to rise in popularity, the need for trust between e-commerce businesses and customers has become\u00a0 more apparent. People want to buy their goods online from trustworthy sellers\u2014and rightfully so. Not surprisingly, scams and deceptive advertising are common in online shopping.\u00a0 As an online business owner, you have to earn your customers\u2019 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":34899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[936],"tags":[619,674,969,973,35,974],"class_list":["post-22341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-business-and-marketing","tag-ecommerce","tag-ecommerce-marketing","tag-ecommerce-platform","tag-social-media","tag-social-media-promotion"],"acf":[],"_links":{"self":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/22341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/comments?post=22341"}],"version-history":[{"count":1,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/22341\/revisions"}],"predecessor-version":[{"id":62122,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/posts\/22341\/revisions\/62122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media\/34899"}],"wp:attachment":[{"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/media?parent=22341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/categories?post=22341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glutenfreepleasure.com\/__proxy_domain\/www.oom.com.sg\/wp-json\/wp\/v2\/tags?post=22341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}